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Alibaba Alimama
Hangzhou, Zhejiang, China · Founded 2007
5001-10000 employees
Sourced & current · updated May 18, 2026
Alibaba's marketing technology arm and China's largest digital advertising platform, powering performance and brand advertising across Taobao, Tmall, and the broader Alibaba ecosystem.
Where they sit
Attribution & AnalyticsDemand Side Platform (DSP)Retail Media Platform
Dominant marketing technology platform in China's e-commerce advertising space, operating as Alibaba Group's primary commercial monetization engine
Ownership
Parent: Alibaba Group