News
19,840 articles covering the AdTech ecosystem
TikTok US shares Q2 account enforcement data
The platform said it removed more than 14 million fake accounts and prevented nearly 65 million spam accounts from being created.
Instagram rolls out limited Features test in the US
New long-form video formats will provide expanded ways for creators to engage with their audiences.
Pinterest introduces new programmatic buying partnership
The deal will make ads on the platform available via a range of third-party exchanges, including those run by Yahoo, Amazon and Google.
TikTok playbook outlines the value of its high-end ad options
The app’s Top View and Pulse Premiere options provide premium placement opportunities during peak viewing events.
More than half of US adults use social media to get their news
A new report from Pew found that the percentage of Americans who use apps to stay connected to current events has risen sharply over the last four years.
Australia’s proposed algorithmic opt-out gets pushback
Instagram Chief Adam Mosseri and conservative commentator Michael Shellenberger have separately opposed aspects of the regulations.
Midterm ads lift CTV prices to $43 as YouTube takes 15.8% of US TV time
Political spending of $12bn is driving CTV prices up to $43 and YouTube reached a record 15.8% of US TV time in August, showing significant shifts in video advertising dynamics.
Agency AI can transform retail and shift profits beyond product sales.
EY analysis identifies 4 possible futures for AI in retail, with 70% of respondents expecting growth through retail media, services, subscriptions, and marketplaces.
3 Retail Media Playbooks: Kroger, Sam's Club & CVS
Analysis of retail media network strategies across major retailers, examining how advertisements on screens, devices, and audio have become integrated into store experiences.
Instagram Tests Longform Podcast, Comedy Content On TV, Mobile
Targeting podcasters, comedians, and other long-form creators, Features allows video uploads up to 90 minutes long. Having already tested the format in Brazil, Instagram is now expanding the test to tens of thousands of creators in the U.S.
Little Dot Studios launches The Maths of Everything
Little Dot Studios, a multi-platform production company, social media agency and digital media network, has announced a new YouTube channel and podcast with Rachel Riley to reveal the maths behind everyday life. The Maths of Everything offers audiences expert-led content that dives deep into the numbers and formulas that underpin our lives and the world […]
S4C’s children’s content gets dedicated iPlayer space
S4C’s children’s content is now available via a dedicated area on BBC iPlayer, across the UK. Content from Cyw and Stwnsh – two major Welsh-language children’s television programming blocks – are available as individual categories within the children’s section of the BBC iPlayer homepage. S4C’s children’s content is also available on Cyw Tiwb, S4C Clic […]
Nielsen: Consumers are turning to AI for discovery
Nielsen, the TV audience measurement specialist, has published its eighth Annual Marketing Report. This year’s edition focuses on the timely topic of AI and its impact on the advertising industry. One notable takeaway is that brand awareness and customer acquisition are the defining priorities for marketers heading into 2027. This underscores the importance of understanding […]
Research: Horror audiences becoming increasingly younger
Research from the British Board of Film Classification (BBFC) shows that watching horror films or TV shows is now the UK’s favourite way to spend Halloween. Almost twice as many people (27 per cent) would rather go to the cinema or curl up on the sofa with something scary to watch, instead of other traditional […]
MrBeast, Mastercard team up to bring some priceless perks to the creator economy
Mastercard wants to integrate its services into the creator economy, so it's teaming up with the YouTube star who's known for making -- and spending -- a lot of money. Through a pact with MrBeast's Beast Industries, Mastercard will deliver co-branded programs that will open up new opportunities for digital professionals. According to a press release, the partnership will combine the resources and expertise of both parties, spanning "card programs, experiences, tools and education." Mastercard will deliver its payments network to the expansive creator ecosystem MrBeast has developed through his record-breaking videos. Visit Tubefilter for more great stories.
Rhode Island Sues Meta Over Fraudulent Ads
"Meta represents to the public that it detects, blocks, removes, and 'aggressively' combats fraud and scams on its platforms and removes deceptive advertising from its platforms," Rhode Island Attorney General Peter Neronha alleges.
Tech Industry Seeks To Block California Warning Label Mandate
"Unlike a static warning on a product label, these warnings repeatedly interrupt users and block access to protected speech," NetChoice says in its bid to block California's warning label law
Microsoft Offers Voluntary Buyouts To Employees, Excludes Marketing
Microsoft has set a Voluntary Exit offer for some employees in Canada, India, the U.K. and the U.S. - the second time it has done so in this year.
Meta Seeks Investors For $95 Billion AI Support Fund
Meta has announced plans to raise $95 billion in support of its ongoing investments in AI models, products, infrastructure, and the development of superintelligence.
Coca-Cola gives British shopkeepers the royal treatment in portrait campaign
Artists who have painted the British royal family immortalize four small-business owners in portraits that will hang at London’s Saatchi Gallery.
Skydance Ads Boss Reveals New Leadership Team
Following the Paramount and WBD merger, Jay Askinasi sets ad leadership.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 10/25/2026
MrBeast claimed the pole position in this week's Global Top 50 chart. The most popular YouTube star in the United States picked up 1.27 billion weekly views on his primary channel. Next week, he'll bringing his lifetime view count above 145 billion, and his channel still has more subscribers than any other. The #2 channel in the Global Top 50 isn't quite as successful as MrBeast, but it's no slouch, either. It's a kid-friendly channel (no surprise there) that is taking advantage of the holiday spirit to push its weekly view count into ten-digit territory. Visit Tubefilter for more great stories.
Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 10/25/2026
SASHA SHOW wound up on top of the Global Sub Top 50 ranking for the second week in a row. This time out, the family-friendly creator dominated the competition. He added 3.8 million new subscribers to bring his lifetime total up to 13.8 million. He doubled his rate of subscriber acquisition week-over-week. The #2 channel in the Global Sub Top 50 finished far behind SASHA SHOW, but in another context, the star of that channel was a big winner this week. In fact, he's now leading the world's seventh-most populous country for the fourth time, and his large YouTube following helped him return to that post. Visit Tubefilter for more great stories.
Dollar General sued by FTC over ‘deceptive pricing practices’
The agency, along with 20 states, allege that customers are charged more at the register than prices displayed on tags and in ads.