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After working with the stars of Disney, TikTok, and CoComelon, well-traveled exec Kevin Mayer has his eye on the K-pop industry. The Co-Founder and Co-CEO of Candle Media, who also had a brief stint as the CEO of TikTok, has joined the Board of Directors for the South Korean entertainment company HYBE. HYBE, which adopted its current name in 2021, was originally known as Big Hit Entertainment. Under that name, it operated as one of South Korea's most prominent labels. HYBE is best known for creating BTS, the Seoul-based septet that has become the most successful K-pop act of all time. Visit Tubefilter for more great stories.

Oh sorry, children’s advocacy orgs and experts, you wanted YouTube to have less AI-generated content aimed at kids? HarperCollins plans to add to the pile. The Big Five publisher has signed a multiyear deal with Toonstar, which describes itself as an “AI-powered” studio built by “a nimble team of creators, builders and technologists hailing from […] Visit Tubefilter for more great stories.

Five months ago, Kaya Yurieff and Jasmine Enberg launched Scalable to dissect the ins and outs of platforms like YouTube, TikTok, and Twitch. Now, the two creator economy insiders are adding another facet to their fledgling media company. On May 6, industry professionals will come together at The Lighthouse in Venice, California for the Scalable Summit, a conference that boasts a high-power guest list. The Scalable Summit website describes the event as a gathering of "founders, creators, marketers, investors, tech executives, and other industry leaders," who will show attendees how "the future of the creator economy is now." Agenda items will include "fireside chats, panel conversations, and intimate breakout sessions," which will collectively cover topics as varied as AI, live shopping, influencer marketing, AI, and sports. Visit Tubefilter for more great stories.

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, a TikTok star delivers an Olympic-sized shrug, a short-form sensation gets tart, and the mad wizard of Roller Coaster Tycoon is back with another vee-dee-o. Creator commotion Khaby Lame is an ambassador for the 2026 Youth Olympic Games. The Games are being held in Dakar, Senegal, where Lame -- the most-followed personality on TikTok -- was born. If the Olympics are meant to be a celebration of global collaboration and communal spirit, than a creator who communicates wordlessly with fans around the world is an ideal partner. Visit Tubefilter for more great stories.

YouTube is the #1 most-watched distributor of content on TVs in the United States. As of this moment, there isn’t a challenger capable of threatening that position–but YouTube is still doing everything it can to stay in that spot ahead of Brandcast, its annual presentation to advertisers. Like it has the past few years, YouTube […] Visit Tubefilter for more great stories.

More AI-generated content isn’t the answer. This guide outlines how to balance scale with authenticity to create content audiences actually value. The post The 5-Pillar Framework For AI Content That Audiences Actually Trust appeared first on Search Engine Journal.

Hey Readers! You guys are great. Pat yourselves on the back. Thanks for returning to – or joining! – the AdExchanger Commerce Media Newsletter. I’m James Hercher, senior editor. And, as always, I’m keenly interested in emerging grocery aisle trends, especially snacks. So I was quick to grab an interview with Andrew Thomas, head of […] The post Archer Goes Brand Building To Protect Its Place On Grocery Shelves appeared first on AdExchanger.

The company is seeking a new permanent CMO as Rouch steps away to focus on her recovery from cancer.

A couple of talking ducks marvel at the fact that you can start doing the dishes without water in a Dawn Powerwash spot.

Mike Teel, whose first stint as Raley’s CEO came nearly 30 years ago, will look to provide a spark for a company that’s recently struggled to grow.

ADUSA Connect provides the grocer’s staff with key resources and an “internal social wall” where colleagues can make posts and interact.

More than a third of respondents to a survey conducted in March said they have cut back on their grocery spending by either trading down or buying less.

The company is testing product tagging for eligible creators on Instagram Reels across five markets.

The U.S. secondhand market last year grew nearly four times faster than the broader retail clothing market, according to ThredUp’s latest report.

The collaboration will feature brands like IGK, Oak Essentials and Malin + Goetz in stores, with a broader assortment available online.

The increase, averaging 7 cents per unit for U.S. Fulfillment by Amazon services, comes as supply chains grapple with rising fuel costs tied to the Iran war.

The sneaker brand’s sales fell more than 30% in the latest quarter, and the deal with Glamorise is aimed at strengthening Wacoal’s U.S. position.

YouTube star Alan Melikdjanian, the creator behind the popular channel “Captain Disillusion,” has set a first-look deal with indie streaming service Nebula. Additionally, Melikdjanian’s existing back catalog will now be available for streaming on Nebula. Per Nebula, Melikdjanian’s first-look deal grants Nebula Studios, the production arm of the creator-built media company, the opportunity to bring […]

The sports league has expanded its partnership with Adobe so individual clubs can create marketing that better matches how individual fans enjoy sports.

From Instagram advertising to Papa John’s marketing investment, here are some important numbers marketers may have missed.

Google's March core update is rolling out. Illyes explains Googlebot's crawling architecture, and Gemini referral traffic doubles. The post Google Core Update, Crawl Limits & Gemini Traffic Data – SEO Pulse appeared first on Search Engine Journal.

Agentic AI shopping may not be good for SEO. But there's a reason why SEOs won't need to worry about it. The post Why Agentic AI Shopping Feels Unnatural And May Not Threaten SEO appeared first on Search Engine Journal.

“Life Needs a Biscuit” features a set of observational short films from documentarian Florian Habicht.