Nielsen: Consumers are turning to AI for discovery

Nielsen, the TV audience measurement specialist, has published its eighth Annual Marketing Report. This year’s edition focuses on the timely topic of AI and its impact on the advertising industry.  One notable takeaway is that brand awareness and customer acquisition are the defining priorities for marketers heading into 2027. This underscores the importance of understanding […]

Last updated Oct 27, 2026 by ATDb automated enrichment