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AdTech Evolution

645 companies that became something else — acquired, rebranded, merged, or shut down. Today’s landscape is built on yesterday’s.

Transitions over time

When AdTech companies were acquired, rebranded, merged, or shut down. Click a year for details.

Featured lineage: Wunderman Thompson

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Recent transitions

R

Acquired by MiQ · 2026

Rocket Lab was a mobile app growth and user acquisition platform that helped developers and marketers scale their apps through data-driven a…

J

Acquired · 2026

Jack Morton Worldwide is a global brand experience agency specializing in experiential marketing, live events, and immersive brand activatio…

Hogarth Worldwide

Became WPP Production · 2026

Hogarth Worldwide is WPP's content production powerhouse — 10,000+ staff.

Microsoft Invest

Shut down · 2026

Microsoft Invest was Microsoft's demand-side platform (DSP) for programmatic advertising, evolved from AppNexus and Xandr Invest, scheduled …

Cheetah Digital

Acquired by Zeta Global · 2025

Cheetah Digital was an enterprise cross-channel customer engagement platform that helped brands build direct, loyalty-driven relationships w…

Act-On
Act-OnAcquired

Acquired · 2025

Act-On is a marketing automation platform designed for mid-market businesses, offering tools for email marketing, lead nurturing, and campai…

F
FoxtelAcquired

Acquired by DAZN · 2025

Foxtel is Australia's leading subscription television and streaming provider, offering premium content across sport, entertainment, and news…

Splicky
SplickyAcquired

Acquired by Adform · 2025

Splicky was a real-time bidding (RTB) demand-side platform (DSP) specializing in mobile advertising, enabling advertisers to programmaticall…

B
BladeBridgeAcquired

Acquired by Databricks · 2025

AI-powered data migration platform (especially for Snowflake/Teradata to Databricks).

M

Acquired by Databricks · 2025

Postgres + analytics extension.

Relay42
Relay42Acquired

Acquired by Supermetrics · 2025

Relay42 was a customer data platform (CDP) and journey orchestration provider that enabled marketers to unify customer data and deliver pers…

Sailthru
SailthruAcquired

Acquired by Zeta Global · 2025

Sailthru is a cross-channel personalization platform specializing in email, web, and mobile engagement for media and retail brands, now oper…

See also the M&A deal feed and replay the landscape by year.