AdTech Evolution
645 companies that became something else — acquired, rebranded, merged, or shut down. Today’s landscape is built on yesterday’s.
Transitions over time
When AdTech companies were acquired, rebranded, merged, or shut down. Click a year for details.
Featured lineage: Wunderman Thompson
- J. Walter Thompson1864–2018 · becamebecame 2018
- JWT1864–2018 · becamebecame 2018
- JWT Dublin2018 · becamebecame 2018
- JWT Japan2018 · becamebecame 2018
- Wunderman1958–2018 · becamebecame 2018
- Wunderman ThompsonToday ✓Today ✓
Recent transitions
Acquired by MiQ · 2026
Rocket Lab was a mobile app growth and user acquisition platform that helped developers and marketers scale their apps through data-driven a…
Acquired · 2026
Jack Morton Worldwide is a global brand experience agency specializing in experiential marketing, live events, and immersive brand activatio…
Became WPP Production · 2026
Hogarth Worldwide is WPP's content production powerhouse — 10,000+ staff.
Shut down · 2026
Microsoft Invest was Microsoft's demand-side platform (DSP) for programmatic advertising, evolved from AppNexus and Xandr Invest, scheduled …
Acquired by Zeta Global · 2025
Cheetah Digital was an enterprise cross-channel customer engagement platform that helped brands build direct, loyalty-driven relationships w…
Acquired · 2025
Act-On is a marketing automation platform designed for mid-market businesses, offering tools for email marketing, lead nurturing, and campai…
Foxtel is Australia's leading subscription television and streaming provider, offering premium content across sport, entertainment, and news…
Splicky was a real-time bidding (RTB) demand-side platform (DSP) specializing in mobile advertising, enabling advertisers to programmaticall…
Acquired by Databricks · 2025
AI-powered data migration platform (especially for Snowflake/Teradata to Databricks).
Acquired by Databricks · 2025
Postgres + analytics extension.
Acquired by Supermetrics · 2025
Relay42 was a customer data platform (CDP) and journey orchestration provider that enabled marketers to unify customer data and deliver pers…
Acquired by Zeta Global · 2025
Sailthru is a cross-channel personalization platform specializing in email, web, and mobile engagement for media and retail brands, now oper…
See also the M&A deal feed and replay the landscape by year.