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AdTech Evolution

862 companies that became something else — acquired, rebranded, merged, or shut down. Today’s landscape is built on yesterday’s.

Transitions over time

When AdTech companies were acquired, rebranded, merged, or shut down. Click a year for details.

Featured lineage: Tripledot Studios

  • 2025·Acquired → Tripledot Studios↗
  • 2025·Acquired → Tripledot Studios↗
  • 2025·Acquired → Tripledot Studios↗
  • 2025·Acquired → Tripledot Studios↗
  • 2025·Acquired → Tripledot Studios↗
  • 2025·Acquired → Tripledot Studios↗
  • 2025·Acquired → Tripledot Studios↗
  • 2025·Acquired → Tripledot Studios↗
  • 2025·Acquired → Tripledot Studios↗
  • 2025·Acquired → Tripledot Studios↗
See the full chain

Recent transitions

Playable Factory

Acquired by Tamatem · 2026

Playable Factory is an ad tech company focused on the creative needs of digital advertisers, specializing in playable ads and video ads prim…

tvScientific
tvScientificAcquired

Acquired by Pinterest Inc. · 2026

tvScientific is a connected TV (CTV) advertising platform purpose-built for performance marketers, making TV advertising accessible and meas…

Warner Bros. Discovery

Acquired by Paramount Skydance · 2026

Warner Bros.

AOL
AOLAcquired

Acquired by Bending Spoons · 2026

AOL is a web portal and former online service provider based in New York City, currently owned by Bending Spoons.

xAI
xAIAcquired

Acquired by SpaceX · 2026

AI company founded by Elon Musk in 2023 and maker of the Grok models.

1
160over90Acquired

Acquired by Publicis Groupe · 2026

Cultural-marketing agency acquired by Publicis Groupe April 2026 (closing).

J

Acquired by Impact XM · 2026

Jack Morton Worldwide is a global brand experience agency specializing in experiential marketing, live events, and immersive brand activatio…

Q
QualifiedAcquired

Acquired by Salesforce · 2026

Qualified is a conversational sales and marketing platform that uses AI-powered chatbots and live chat to identify and engage website visito…

Vibe.co
Vibe.coAcquired

Acquired by Walmart Inc. · 2026

Vibe.co is a self-serve connected-TV (CTV) advertising platform — "the Google Ads of streaming" — that lets SMB and mid-market advertisers l…

Vox Media
Vox MediaAcquired

Acquired by Penske Media Corporation · 2026

Vox Media is a leading digital media and technology company operating iconic editorial brands while offering sophisticated advertising solut…

A
AdgeAIAcquired

Acquired by Publicis Groupe · 2026

Creative-analytics AI startup, part of Publicis Groupe creative-tech stack.

R

Acquired by MiQ · 2026

Rocket Lab was a mobile app growth and user acquisition platform that helped developers and marketers scale their apps through data-driven a…

See also the M&A deal feed and replay the landscape by year.