AdTech Evolution
862 companies that became something else — acquired, rebranded, merged, or shut down. Today’s landscape is built on yesterday’s.
Transitions over time
When AdTech companies were acquired, rebranded, merged, or shut down. Click a year for details.
Featured lineage: Tripledot Studios
- 2025·Acquired → Tripledot Studios↗
- 2025·Acquired → Tripledot Studios↗
- 2025·Acquired → Tripledot Studios↗
- 2025·Acquired → Tripledot Studios↗
- 2025·Acquired → Tripledot Studios↗
- 2025·Acquired → Tripledot Studios↗
- 2025·Acquired → Tripledot Studios↗
- 2025·Acquired → Tripledot Studios↗
- 2025·Acquired → Tripledot Studios↗
- 2025·Acquired → Tripledot Studios↗
Recent transitions
Acquired by Tamatem · 2026
Playable Factory is an ad tech company focused on the creative needs of digital advertisers, specializing in playable ads and video ads prim…
Acquired by Pinterest Inc. · 2026
tvScientific is a connected TV (CTV) advertising platform purpose-built for performance marketers, making TV advertising accessible and meas…
Acquired by Paramount Skydance · 2026
Warner Bros.
Acquired by Bending Spoons · 2026
AOL is a web portal and former online service provider based in New York City, currently owned by Bending Spoons.
AI company founded by Elon Musk in 2023 and maker of the Grok models.
Acquired by Publicis Groupe · 2026
Cultural-marketing agency acquired by Publicis Groupe April 2026 (closing).
Acquired by Impact XM · 2026
Jack Morton Worldwide is a global brand experience agency specializing in experiential marketing, live events, and immersive brand activatio…
Acquired by Salesforce · 2026
Qualified is a conversational sales and marketing platform that uses AI-powered chatbots and live chat to identify and engage website visito…
Acquired by Walmart Inc. · 2026
Vibe.co is a self-serve connected-TV (CTV) advertising platform — "the Google Ads of streaming" — that lets SMB and mid-market advertisers l…
Acquired by Penske Media Corporation · 2026
Vox Media is a leading digital media and technology company operating iconic editorial brands while offering sophisticated advertising solut…
Acquired by Publicis Groupe · 2026
Creative-analytics AI startup, part of Publicis Groupe creative-tech stack.
Acquired by MiQ · 2026
Rocket Lab was a mobile app growth and user acquisition platform that helped developers and marketers scale their apps through data-driven a…
See also the M&A deal feed and replay the landscape by year.