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Warner Bros. Discovery was acquired by Paramount Skydance (Oct 2026) (see deal)
Warner Bros. Discovery

Warner Bros. Discovery

Media, Entertainment & Streaming AdvertisingPublisherRecently acquired by Paramount Skydance · closed Oct 6, 2026wbd.com

Warner Bros. Discovery offers advertisers premium, brand-safe environments across its vast portfolio of streaming, linear, and digital properties, combining massive audience scale with advanced AdTech capabilities including attribution dashboards, contextual targeting, and shoppable ad formats.

Last updated Oct 26, 2026 by ATDb automated enrichment · Connections updated Oct 27, 2026

In the news
Founded
2022
HQ
New York, New York, United States
Parent
Skydance
Connections
162

AI-drafted from public sources71 sources cited

At a glance

Employees
10001+
Funding
public
Revenue
$10B+
Stock
WBD
26integrations5competitors7corporate family2partners1acquisitions
Connected TV PlatformVideo Advertising Platform

About

A leading global media and entertainment company and premium advertising platform, now a subsidiary of Skydance, with reach across nearly 1.5 billion consumers monthly through streaming, linear TV, film, and digital properties.

Warner Bros. Discovery is a global media and entertainment company that creates and distributes a broad portfolio of content and brands across television, film, and streaming. It was acquired by Paramount Skydance in an all-cash transaction that closed on October 6, 2026; the combined company is Skydance Corporation, and Warner Bros. Discovery is now its subsidiary. Within the advertising space, Warner Bros. Discovery operates an AdTech platform designed to deliver engaged viewing experiences for ad-supported audiences, balancing advertiser performance metrics with user experience and revenue generation across live sports, live linear channels, and digital ad insertion on properties including HBO Max, Discovery+, CNN, NCAA March Madness, and Bleacher Report. On the measurement side, the company announced initiatives including participation in an OpenAP-led standardized conversion API to help advertisers connect outcomes data to their own first-party data, as well as a proprietary attribution dashboard designed to accelerate reporting so buyers can optimize campaigns while still in flight. The dashboard allows buyers to link campaign data across linear, streaming, and digital media to outcomes such as brand lift, site engagement, and sales conversions, with additional ad product upgrades including shoppable pause ads, scene-level contextual targeting, and agentic AI. Through its advertising solutions, Warner Bros. Discovery reaches nearly 1.5 billion consumers worldwide on a monthly basis.

Business model

Media & Entertainment / Advertising

Target market

Enterprise

What they offer

  • Max (HBO Max)

    Ad-supported and premium streaming service featuring HBO originals, Warner Bros. films, and licensed content with advanced digital ad insertion capabilities.

  • Discovery+

    Streaming platform for unscripted and factual content from Discovery, HGTV, Food Network, and related brands, offering ad-supported tiers.

  • WBD AdTech Platform

    Proprietary advertising technology platform enabling digital ad insertion, audience targeting, and campaign management across streaming and linear properties.

  • Attribution Dashboard

    Proprietary reporting tool that allows buyers to link campaign data across linear, streaming, and digital media to outcomes such as brand lift, site engagement, and sales conversions, enabling in-flight optimization.

  • Shoppable Pause Ads

    Interactive ad format that activates when a viewer pauses content, enabling direct commerce engagement within the streaming environment.

  • Scene-Level Contextual Targeting

    Ad targeting capability that matches advertising to the specific content context at the scene level for improved relevance and brand safety.

  • OpenAP Conversion API Integration

    Participation in an OpenAP-led standardized conversion API enabling advertisers to connect outcomes data to their own first-party data for cross-platform measurement.

  • Bleacher Report

    Digital sports media property offering sports content and advertising opportunities to reach younger, digitally native sports audiences.

  • CNN Advertising

    News and current affairs advertising environment across CNN's linear and digital platforms.

  • NCAA March Madness Advertising

    Premium live sports advertising inventory around one of the most-watched annual sporting events in the United States.

Key features

Premium ad-supported streaming across Max and Discovery+Proprietary in-flight attribution dashboard linking linear, streaming, and digital to outcomesScene-level contextual targeting for brand-safe ad placementShoppable pause ad formats enabling direct commerceOpenAP standardized conversion API participation for first-party data connectivityAgentic AI-powered ad productsLive sports advertising inventory including NCAA March MadnessCross-platform reach spanning linear TV, streaming, and digitalNearly 1.5 billion monthly consumer touchpoints globally

Use cases

Brand awareness campaigns across premium streaming and linear TVPerformance advertising with in-flight optimization via attribution dashboardLive sports sponsorships and advertising around NCAA March Madness and other eventsContextual advertising aligned to specific content genres and scenesShoppable commerce advertising within streaming environmentsCross-platform media buying spanning linear, streaming, and digitalAudience targeting using first-party and outcomes data

Customer segments

National brand advertisersMedia agencies and holding companiesDirect-to-consumer brandsAutomotive advertisersRetail and e-commerce advertisersPharmaceutical and healthcare advertisersFinancial services advertisersEntertainment and studios

Tech & specs

Technology stack

Proprietary AdTech platform for digital ad insertionAttribution and measurement dashboardScene-level contextual targeting engineAgentic AI ad productsOpenAP conversion APIStreaming delivery infrastructure (Max, Discovery+)Data management and first-party data platform

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Limited

Corporate history
  1. 2022 · Founded
  2. 2018Renamed from Time Warner
  3. 2022Renamed from Discovery, Inc.
  4. 2022Renamed from WarnerMedia
  5. 2026Acquired by Paramount Skydance
    Still operating as part of Skydance
  6. Year unknown
See the full lineage →
Connection details
View Warner Bros. Discovery’s full portfolio (6) See alternatives to Warner Bros. Discovery See integrations with Warner Bros. Discovery (26) See people at Warner Bros. Discovery (2)

Explore further

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