Warner Bros. Discovery

One of the largest global media conglomerates and premium video advertising platforms, competing at the top tier of the upfront and streaming ad markets

Warner Bros. Discovery (WBD) is a premier global media and entertainment conglomerate formed through the merger of WarnerMedia and Discovery, Inc. in April 2022. The company operates one of the world's most comprehensive portfolios of iconic entertainment, news, and sports brands — including HBO, Max, CNN, Warner Bros. film studio, DC, TNT, TBS, Discovery Channel, HGTV, Food Network, and many more — reaching audiences across more than 220 countries and territories. In the AdTech ecosystem, WBD is a significant player as both a premium content owner and an advertising platform operator. Its streaming service Max offers advertisers access to a large, engaged subscriber base through ad-supported tiers, while its linear TV networks continue to command substantial upfront and scatter market spend. WBD has invested in advanced advertising capabilities including audience targeting, programmatic access, and data-driven ad products, positioning itself as a destination for brand advertisers seeking premium, brand-safe environments at scale. WBD competes directly with other major media conglomerates such as Comcast/NBCUniversal, Disney, and Paramount Global for advertising dollars, while also facing pressure from digital-native platforms like Google, Meta, and Amazon. The company has pursued strategic partnerships and technology investments to modernize its ad stack, improve measurement, and offer advertisers more sophisticated targeting and attribution tools across its portfolio of streaming and linear assets.

• 2022Founded