Turner Sports

Major sports media division within Warner Bros. Discovery offering premium sports advertising inventory

Turner Sports operates as a division within Warner Bros. Discovery Sports, managing a portfolio of premium sports media properties and advertising opportunities. The division operates major sports brands including NBA on TNT, MLB on TBS, NHL on TNT, and NCAA March Madness coverage, providing advertisers access to highly engaged sports audiences across linear television and digital platforms. Turner Sports serves as a key sports media partner for brands seeking to reach passionate sports fans through live game broadcasts, studio programming, and digital content. As part of the larger Warner Bros. Discovery ecosystem, Turner Sports integrates its advertising inventory with the company's broader ad tech capabilities and programmatic platforms. The division offers advertisers various sponsorship opportunities, in-game advertising placements, branded content integrations, and digital advertising solutions across its streaming properties including Bleacher Report and the various sports apps. Turner Sports maintains strong relationships with major sports leagues and serves as a critical component of Warner Bros. Discovery's overall advertising revenue strategy. The division's advertising technology infrastructure supports both traditional broadcast advertising and modern digital ad formats, including programmatic buying capabilities, addressable TV advertising, and cross-platform campaign measurement. Turner Sports works with major brands and agencies to create integrated sports marketing campaigns that leverage its premium live sports content and extensive audience reach across multiple demographics.