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Brief
Turner Sports was rebranded to TNT Sports (Jan 2024)— see TNT Sports for current status.

Turner Sports

Sports Media & AdvertisingDivision

Turner Sports is a division of Turner that operates as an industry leader in delivering premium sports content across multimedia screens.

Last updated Oct 23, 2026 by ATDb automated enrichment

Founded
1988
HQ
Atlanta, Georgia, United States
Connections
15

AI-drafted from public sources16 sources cited

At a glance

Employees
1001-5000
Revenue
$1B+
11integrations
Video Advertising PlatformProgrammatic Platform

About

A leading sports media division that commanded premium national ad sales across television and digital sports properties before rebranding as TNT Sports in 2024

Turner Sports is a division of Turner that operates as an industry leader in delivering premium sports content across multimedia screens. Its advertising operation oversees national ad sales and strategy across a portfolio of digital sports brands — including ELEAGUE, NBA Digital, NCAA Digital, March Madness Live, and PGA Digital — as well as assets spanning Bleacher Report and televised sports on TNT and TBS. Turner Sports has launched a dedicated live digital advertising unit focused on live sports, enabling digital advertisers to target an audience of 51 million viewers across its digital platforms through a single ad buy. To differentiate its offering for advertisers, Turner Sports leverages branded content development and consumer data insights drawn from AT&T's database, and its advertiser toolbox includes Playmaker, an in-house agency for Bleacher Report that develops marketing programs aimed at Generation Z and millennial consumers. Turner Ad Sales monetizes the company's broad portfolio — spanning entertainment, kids, news, and sports properties, including Adult Swim, CNN, TBS, TNT, Bleacher Report, and its sports league coverage — through advanced advertising capabilities designed to drive return on investment for brands. Source 1: mefest.com — Seth Ladetsky Source 2: mediapost.com — Turner Starts Live TV Digital Advertising Unit Source 3: beet.tv — Branded Content, Consumer Insights Underpin Sports ...

Business model

Media Network / Ad Sales

Target market

Enterprise

What they offer

  • Live Digital Advertising Unit

    Dedicated unit enabling digital advertisers to reach 51 million viewers across Turner Sports digital platforms through a single ad buy focused on live sports

  • Playmaker

    In-house agency for Bleacher Report developing branded marketing programs targeting Generation Z and millennial consumers

  • March Madness Live

    Digital streaming and advertising platform for NCAA March Madness tournament coverage

  • NBA Digital

    Digital content and advertising platform for NBA-related programming and content

  • Bleacher Report

    Digital sports media brand offering content and branded advertising opportunities

  • NCAA Digital

    Digital platform for NCAA sports content and advertising

  • PGA Digital

    Digital platform for PGA golf content and advertising

  • ELEAGUE

    Esports content and media property offering advertising opportunities to brands targeting gaming audiences

Key features

National ad sales across TV and digital sports propertiesSingle ad buy reaching 51 million digital sports viewersBranded content development for sports advertisersConsumer data insights leveraging AT&T databaseLive sports digital advertising unitCross-platform sports content delivery (TV, digital, mobile)

Use cases

National brand advertising during live sports telecasts on TNT and TBSDigital sports advertising across a unified portfolio of sports propertiesBranded content creation targeting younger sports fans via Bleacher ReportReaching cord-cutters and digital-first sports fans through March Madness Live and NBA Digital

Customer segments

National brand advertisersSports marketersMedia agenciesConsumer packaged goods brandsAutomotive advertisers

Tech & specs

Technology stack

Warner Bros. Discovery One PlatformProgrammatic ad serving (DSP/SSP integrations)First-party audience data and DMPConnected TV ad delivery infrastructureDynamic ad insertion (DAI) for streamingCross-platform measurement and attribution toolsBleacher Report CMS and ad tech stack

Security & compliance

GDPRCCPACOPPA

Deployment

Cloud

API

No

Corporate history
  1. 1988 · Founded
  2. 2024Became TNT Sports
Connection details
See integrations with Turner Sports (11)

Explore further

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