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LiveRamp was acquired by Acxiom (May 2014) and acquired by Publicis Groupe (Dec 2026) (see deal)— see Publicis Groupe for current status.
Brief
LiveRamp

LiveRamp

LiveRamp enables companies to connect, control, and activate their data across any platform or partner while maintaining consumer privacy and regulatory compliance, using its people-based identity infrastructure.

liveramp.comSan Francisco, California, United StatesFounded 2012Parent: Publicis Groupe

Last updated Jun 5, 2026 by ATDb automated enrichment · Connections updated Jun 12, 2026

Industry
Data Connectivity & Identity Resolution
Business Model
SaaS / Platform
Target Market
Enterprise
Employee Count
1001-5000
Funding
Publicly traded (previously raised ~$150M+ pre-IPO)
Revenue Range
$500M–$700M
Stock Symbol
RAMP
Parent Company
Publicis Groupe
API Available
Yes
Market Position

Market leader in data onboarding and identity resolution; a foundational infrastructure provider for the post-cookie advertising ecosystem

Overview

LiveRamp is a global data connectivity company that provides the infrastructure enabling brands, agencies, publishers, and technology platforms to connect and activate data across the digital advertising ecosystem. Its core offering, the RampID, serves as a privacy-centric, people-based identifier that allows companies to match, link, and activate first-party data across channels and partners without relying on third-party cookies or device identifiers. The platform supports data collaboration, audience activation, measurement, and clean room capabilities at enterprise scale. LiveRamp's platform sits at the intersection of identity resolution, data onboarding, and data collaboration. Its Safe Haven product enables secure, privacy-preserving data collaboration between brands and their partners — including retailers, publishers, and data providers — allowing insights and activation without exposing raw data. The company serves thousands of global brands, agencies, and publishers, and has built an extensive network of integrations with major DSPs, SSPs, CDPs, and cloud platforms. Originally founded as Acxiom's data onboarding division, LiveRamp was spun off and became an independent public company in 2018 after Acxiom sold its marketing services business to IPG. Listed on the NYSE under the ticker RAMP, the company has grown significantly through organic expansion and acquisitions, including Data Plus Math and Habu. LiveRamp is widely regarded as a foundational infrastructure layer in the post-cookie identity landscape, competing with The Trade Desk's Unified ID 2.0, Neustar, and Experian Marketing Services.

Products & Features

RampID

A privacy-centric, people-based identifier that enables data matching and activation across channels without relying on third-party cookies or device IDs.

Safe Haven

A data collaboration platform and clean room solution that allows brands and partners to derive insights and activate audiences from shared data without exposing raw PII.

Data Marketplace

A curated marketplace enabling companies to discover, license, and activate third-party data from hundreds of providers across the LiveRamp network.

Authenticated Traffic Solution (ATS)

A publisher-side solution that enables authenticated, people-based identity in ad inventory, improving addressability in cookieless environments.

Data Onboarding

Core service that translates offline CRM and first-party data into online identifiers for digital targeting and measurement across platforms.

Measurement & Analytics

Cross-channel measurement capabilities, enhanced by the acquisition of Data Plus Math, enabling outcome-based attribution and TV measurement.

Key Features
Privacy-preserving identity resolution via RampIDFirst-party data onboarding and activationClean room and secure data collaboration (Safe Haven)Cross-channel audience activationPublisher identity via Authenticated Traffic SolutionData marketplace with hundreds of third-party providersInteroperability with major DSPs, SSPs, CDPs, and cloud platformsGDPR, CCPA, and global privacy compliance infrastructure
Use Cases
First-party data activation for digital advertising campaignsAudience matching and extension across DSPs and walled gardensRetailer and brand data collaboration for retail mediaCross-channel measurement and attributionCookieless identity resolution for publishers and advertisersSecure data sharing between brand partners without exposing PIITV and streaming audience targeting and measurementCustomer data enrichment and suppression
Customer Segments
Enterprise brands and advertisersAdvertising agencies and holding companiesPublishers and media companiesRetail media networksData providers and data brokersAd technology platforms (DSPs, SSPs, CDPs)Financial services and healthcare companies
Corporate history
Connections
View LiveRamp’s full portfolio (3) See alternatives to LiveRamp See integrations with LiveRamp (344) See LiveRamp’s partners (4)

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