Comcast Cable Communications
Comcast Cable is Comcast Corporation's US cable and broadband business, selling internet, TV, phone and wireless service to consumers under the Xfinity brand.
Last updated Oct 9, 2026 by the ATDb Editorial Team
AI-drafted from public sources43 sources cited
At a glance
About
Comcast Cable is Comcast Corporation's US cable and broadband business, selling internet, TV, phone and wireless service to consumers under the Xfinity brand. In November 2019, Comcast Cable renamed its ad-sales division, Comcast Spotlight, to Effectv. The unit sold TV ad time across Comcast's cable systems, including ads targeted to individual households. Comcast co-owns Ampersand, the national cable ad-sales group, with Charter and Cox. Source 1: sec.gov Source 2: teiss.co.uk Source 3: cyberinsider.com Source 4: nexttv.com Source 5: telecompetitor.com Source 6: thedrum.com Source 7: tvrev.com Source 8: nexttv.com Source 9: adweek.com Source 10: adexchanger.com
Business model
Sells ad time on Comcast's cable and Xfinity footprint, including ads targeted to individual households using Comcast's own viewing data combined with third-party data.
Target market
Advertisers of every size, from small and local businesses to national brands, buying local, regional and national TV and streaming ads.
What they offer
Local and regional TV ad time
Ad time on Comcast's cable systems, sold for local and regional markets.
Household-targeted TV ads
Ads targeted to individual households across Comcast's footprint, covering live TV, on-demand and streaming in one buy.