Data Management Platform

B2B data enrichment platform that provides real-time company and contact intelligence through APIs and integrations.

Equativ is a global independent advertising technology company providing omnichannel monetization solutions for publishers and advertisers through its SSP, ad server, and programmatic platforms.

ID5 is a privacy-first identity platform that empowers the digital advertising ecosystem with privacy-compliant identity solutions, enabling addressability and measurement without relying on third-party cookies.

Lotame is a data enrichment and identity resolution platform that helps publishers, marketers, and agencies activate customer data across digital channels.

Productsup is a leading provider of product-to-consumer (P2C) software that enables brands, retailers, and digital marketplaces to optimize their product content and distribution across all digital channels.

Sovrn is a technology company that empowers independent publishers and content creators to build sustainable businesses through a comprehensive suite of advertising, monetization, and data solutions. Founded in 2007 and headquartered in Boulder, Colorado, Sovrn operates at the intersection of digital advertising and publisher technology, providing tools that help publishers maximize revenue while maintaining control over their content and audience relationships. The company serves thousands o...

Zeotap is a leading customer intelligence platform (CIP) that specializes in identity resolution, data enrichment, and privacy-compliant customer data management for enterprise organizations. Operating at the intersection of AdTech and MarTech, Zeotap enables brands to unify fragmented customer data from multiple touchpoints into comprehensive, actionable customer profiles. The platform leverages advanced machine learning algorithms and deterministic matching capabilities to help organization...

An advertising technology platform providing omnichannel programmatic advertising solutions with advanced brand intelligence and TV convergence capabilities.

BlueConic is a customer data platform that helps marketers and data teams create personalized experiences across touchpoints and measure the impact.

Captify is a leading search intelligence platform operating at the intersection of data analytics and advertising technology, specializing in transforming real-time search behavior from across the open web into actionable audience insights. The company's proprietary technology processes billions of search events daily from millions of domains, capturing consumer intent signals that extend far beyond traditional search engines like Google or Bing. This unique data collection methodology enable...

Epsilon's CORE ID is an identity resolution platform that enables marketers to connect customer data across channels for personalized advertising and marketing.

A global audience data provider offering third-party data segments for digital advertising targeting and analytics.

Habu is a leading provider of enterprise-grade data management and advanced analytics solutions, helping organizations unlock the power of their data to drive informed decision-making.

InfoSum is a data collaboration platform that enables companies to connect their data securely and compliantly, without moving or sharing the underlying data. The platform allows organizations to unlock the value of their data while maintaining complete privacy and control.

Example Company is a leading provider of cloud-based software solutions for businesses of all sizes. They offer a suite of products that help customers streamline their operations and improve efficiency.

MedData Group is a specialized healthcare data and marketing solutions provider serving the pharmaceutical and life sciences industries. The company operates at the intersection of healthcare data intelligence and marketing technology, enabling pharmaceutical companies, medical device manufacturers, and life sciences organizations to effectively communicate with healthcare professionals (HCPs) and patient populations. Through comprehensive data solutions and multichannel marketing capabilitie...

OnAudience was a data intelligence and audience profiling company that collected behavioral data for advertising targeting before being shut down in 2020 following privacy violations.

Oracle Corporation is a multinational computer technology corporation headquartered in Austin, Texas, and is one of the world's leading enterprise software companies. The company specializes in developing and marketing database software and technology, cloud engineered systems, and enterprise software products, particularly its own brands of database management systems. Oracle has evolved from a database company to a comprehensive cloud solutions provider, offering integrated cloud applicatio...

Oracle BlueKai was a leading data management platform (DMP) that enabled marketers to collect, manage, and activate audience data for targeted advertising before being shut down by Oracle.

Quantcast is an AI-powered advertising technology platform providing audience measurement, targeting, and real-time programmatic advertising solutions.

Salesforce's data management platform (DMP) that enables marketers to unify customer data and create targeted audience segments for personalized advertising campaigns.

A leading data and identity management company that provides customer intelligence, data connectivity, and marketing solutions for enterprise brands.

Adara is a global travel data platform that transforms loyalty program data into actionable insights for brands. It leverages billions of data points from travel and hospitality companies to help marketers understand, reach, and engage high-value customers.

Ataccama is a global software company offering a unified platform for data management and governance. Its AI-powered solution integrates data quality, master data management, data governance, and data catalog capabilities, enabling organizations to achieve trusted data and make informed business decisions.

Claravine is a marketing data governance platform that helps organizations standardize, control, and connect their marketing data from the point of creation. It ensures data quality and consistency across various marketing and advertising channels, enabling more accurate analytics, better activation, and improved compliance.

Denodo is a leader in data virtualization, providing a platform that integrates disparate data sources in real-time without replication. It enables organizations to access, combine, and deliver data to business users and applications faster and more efficiently for analytics, data science, and operational uses.

Dstillery is a leading data and analytics company that provides audience targeting and measurement solutions for digital advertisers and publishers.

Erwin is an enterprise data intelligence software company providing data modeling, data governance, and enterprise architecture solutions for large organizations.

Experian Marketing Services provides data-driven marketing solutions, leveraging consumer insights and identity resolution to help brands optimize customer acquisition, engagement, and retention.

Location data and intelligence platform that was acquired by Foursquare in 2020, providing geolocation data and audience insights for marketing and advertising.

Fivetran is a data integration platform that automates the movement of data from various sources into a customer's data warehouse or cloud data platform. It aims to simplify and accelerate data integration, eliminating manual processes and ensuring data reliability. The platform offers pre-built connectors to numerous applications and databases, making it easy to connect to a wide array of data sources.

Infogroup is a data and marketing services provider offering business and consumer data, digital marketing solutions, and data-driven insights for sales and marketing professionals.

Infutor is a leading identity resolution and data enrichment company that specializes in providing comprehensive consumer and business data solutions to enterprises across multiple industries. The company maintains one of the largest proprietary databases of consumer information in the United States, combining offline and online data sources to create unified customer profiles. Infutor's platform enables organizations to enhance their first-party data with accurate demographic, contact, and b...

Permutive is a leading data management and advertising technology platform that helps publishers and brands to better understand and engage their audiences across the open web.

Precisely is a leading enterprise software company specializing in data integrity, data governance, and location intelligence solutions for organizations worldwide. The company provides comprehensive tools and platforms that enable businesses to ensure data accuracy, consistency, and compliance throughout the entire data lifecycle. With a strong focus on data quality management, Precisely helps enterprises address critical challenges including data standardization, address verification, geoco...

Profisee is a leading provider of master data management (MDM) software, offering a platform that helps organizations manage and govern their critical data assets. Its cloud-native solution enables businesses to achieve a single, trusted view of their data, improving operational efficiency and decision-making.

Reltio is a leading enterprise software company specializing in cloud-native Master Data Management (MDM) and data unification solutions designed to address the critical challenge of data fragmentation across large enterprises. The company provides a modern, API-first platform that consolidates disparate customer, product, and operational data from multiple sources into a single, trusted view. By leveraging advanced data matching, entity resolution, and real-time data quality capabilities, Re...

Cloud-based ETL (Extract, Transform, Load) platform that moves data from various sources into data warehouses for analytics.

Tamr is a data mastering company that leverages machine learning to unify and prepare disparate data sources for analytics and operations. Its platform helps large enterprises create a single, accurate view of critical business entities like customers, suppliers, and products.

Trillium Software was a provider of data quality and data governance solutions that was acquired by Syncsort (now Precisely) in 2010.

Avo is a product analytics governance platform founded in 2018 that helps companies ensure data quality and consistency across their digital products. The company provides a collaborative workspace where product managers, engineers, and data analysts can plan, implement, and verify product analytics tracking. Avo's platform acts as a single source of truth for tracking plans, preventing bad data from entering analytics systems through code generation, type-safe analytics wrappers, and real-ti...

Cxense was a data management and personalization platform that provided content intelligence and programmatic advertising solutions for digital publishers and marketers.

Datameer is a SaaS data transformation platform that enables business users to prepare and model data in Snowflake through a no-code, spreadsheet-like interface.

Datawiza provides a no-code, cloud-native access proxy that helps enterprises modernize their legacy applications for SSO, MFA, and access management. It simplifies the migration of on-premise applications to the cloud by integrating with modern identity providers like Okta, Azure AD, and Auth0.

Equifax is a global data, analytics, and technology company that provides credit information and other insights to businesses and consumers.

FullThrottle is an enterprise data technology company specializing in first-party data capture and identity resolution solutions designed for the post-cookie digital marketing landscape. The company addresses a critical challenge facing modern marketers: converting anonymous website visitors and digital audiences into actionable, privacy-compliant customer profiles without reliance on third-party cookies. Through sophisticated data matching algorithms and real-time identity resolution technol...

Hevo Data is a no-code data pipeline platform that helps businesses integrate data from various sources into their data warehouses or destinations. It automates the process of data extraction, transformation, and loading (ETL/ELT), enabling data teams to focus on analytics rather than pipeline maintenance.

Io-Tahoe was a data management platform (DMP) provider that offered audience data solutions for digital advertising and marketing before ceasing operations.

Okera was a data access and governance platform that enabled secure, policy-based access to data across cloud and on-premise environments before being acquired by Databricks in 2022.

Oracle Data Cloud was Oracle's data management platform division that provided audience data, measurement, and targeting solutions for digital advertising until its wind-down in 2020-2021.

Panoply was a cloud-based data management platform that automated data integration and warehousing for analytics teams before being acquired by Sisense in 2019.

Pimcore is a leading provider of enterprise-grade open-source digital experience platform (DXP) solutions, enabling organizations to centrally manage and deliver personalized digital experiences across multiple channels. The platform uniquely combines product information management (PIM), master data management (MDM), digital asset management (DAM), content management system (CMS), and e-commerce capabilities into a unified, consolidated framework. This comprehensive approach allows businesse...

Stirista is a marketing technology and data intelligence company that specializes in identity resolution and data-driven marketing solutions for businesses seeking to enhance their customer engagement strategies. The platform bridges the gap between digital and traditional marketing channels by offering comprehensive consumer and B2B data solutions, identity graph technology, and omnichannel campaign execution capabilities. Stirista's core value proposition centers on helping organizations cr...

Terbine is an enterprise technology company specializing in IoT data management, artificial intelligence, and computer vision solutions designed specifically for smart cities and critical infrastructure applications. The company operates a sophisticated data intelligence platform that serves as a central nervous system for urban environments, capable of aggregating and analyzing disparate streams of sensor data, visual information, and IoT telemetry from complex city systems. By transforming ...

TransUnion is a global information and insights company and one of the three major credit reporting agencies in the United States, alongside Equifax and Experian. Originally founded as a credit bureau, TransUnion has significantly expanded its capabilities beyond traditional credit reporting to become a comprehensive provider of identity resolution, fraud prevention, and risk management solutions. The company leverages vast consumer data assets and advanced analytics to serve businesses acros...

Unifi Software was a marketing intelligence platform that provided data integration and analytics solutions for enterprise marketers before being acquired by Kenshoo in 2019.

Zaloni was a data management platform provider specializing in data governance, cataloging, and orchestration for enterprise big data environments.

Adobe's enterprise data management platform (DMP) that unifies audience data from multiple sources to enable targeted advertising and personalized customer experiences.

Alation is a data catalog and data intelligence platform that helps organizations find, understand, and govern data.

Apollo.io is a sales intelligence and engagement platform that helps businesses identify and connect with their target customers. It provides data-driven insights and tools to streamline the sales process.

Datanyze is a B2B sales intelligence platform that provides technographic data, contact information, and real-time sales triggers to help sales teams identify and connect with prospects.

Dun & Bradstreet (D&B) is a global provider of business data and analytics. They offer insights into companies' financial health, creditworthiness, and risk profiles, helping businesses make informed decisions about credit, sales, and supply chains.

Google's free tag management system that allows marketers to deploy and manage tracking tags and marketing pixels on websites and mobile apps without modifying code.

Informatica is a leading provider of enterprise cloud data management solutions, offering a comprehensive suite of products and services to help organizations unlock the value of their data.

Privitar is a data privacy software company that helps organizations protect sensitive data and enable its safe use. They provide a platform for data provisioning, de-identification, and access control to help enterprises unlock the value of their data while maintaining privacy and compliance.

Snowflake is a cloud-based data warehousing and analytics platform that enables organizations to store, process, and analyze large amounts of data efficiently.

Talend is a data integration and data integrity platform provider that helps organizations collect, govern, transform, and share data across cloud and on-premise environments.

ZoomInfo is a leading go-to-market intelligence platform that empowers businesses to identify, target and engage the right prospects and customers at scale.

1WorldSync is a global product content syndication network that enables brands and retailers to share and synchronize product information across the supply chain.

Adbrain was a cross-device identity resolution platform that helped advertisers track and target users across multiple devices before being acquired by Oracle in 2016.

Amazon's clean room solution that enables advertisers to analyze aggregated campaign and audience insights across Amazon and external data sources using privacy-safe analytics.

AudienceProject is a European data management and audience measurement company providing cookieless targeting and insights solutions. The platform combines survey-based data collection with contextual signals to enable audience targeting and campaign measurement without third-party cookies.

Audigent is a data activation, curation, and identity solutions platform that helps publishers and advertisers maximize the value of their first-party data.

Census is a leading Reverse ETL platform that syncs customer data from data warehouses to operational tools like CRMs, marketing automation, and support platforms. It empowers business teams to activate their data for personalized customer experiences without needing engineering resources.

Complementics is a data-driven marketing solutions provider, specializing in audience segmentation, activation, and measurement. They empower businesses to optimize campaign performance and reach ideal customers across various digital channels.

DataSwitch is a data transformation and modernization company that provides an AI-powered platform to automate and accelerate data migration, integration, and governance. Their solutions help enterprises transition to modern data platforms and cloud environments, simplifying complex data challenges and unlocking business value.

DataTag Manager is a marketing technology company that provides lightweight tag management solutions specifically designed for mid-market organizations. The platform enables digital marketers and marketing operations teams to independently deploy, manage, and optimize marketing tags, tracking pixels, and analytics scripts without requiring extensive technical expertise or continuous developer support. By simplifying the traditionally complex tag implementation process, DataTag Manager helps o...

Delphix provides data management and DevOps software that enables organizations to virtualize, secure, and manage data across development and testing environments.

Dynata is a global leader in first-party data, providing data, insights, and technology solutions for market research, advertising, and analytics. They connect brands and agencies with millions of consumers and business professionals worldwide to gather opinions and behaviors, enabling better decision-making.

Ethyca provides privacy engineering and data governance software that helps companies automate privacy compliance, including consent management and data mapping.

FullContact provides identity resolution and customer intelligence solutions that help businesses unify and enrich customer data across multiple touchpoints.

Hull was a customer data platform that unified customer data across marketing and sales tools before being acquired by Piano in 2021.

IBM InfoSphere was IBM's enterprise data integration and governance platform that has been rebranded and integrated into IBM Cloud Pak for Data and IBM DataStage.

IgnitionOne was a digital marketing technology platform providing customer intelligence and programmatic media buying solutions before being acquired by Zeta Global in 2017.

K2view provides a data management platform that creates micro-databases for each business entity, enabling real-time data access and operational analytics.

Meltano is an open-source data integration platform that provides an ELT (Extract, Load, Transform) framework for data teams. It enables developers to build, run, and manage their data pipelines with a focus on extensibility and developer experience, leveraging the Singer standard.

Mine is a data privacy platform that helps consumers discover and manage their personal data across companies, while enabling businesses to handle data subject requests and build consumer trust.

Mobilewalla is a global consumer intelligence company that leverages artificial intelligence and data science to provide deep insights into consumer behavior and preferences. Their platform helps businesses understand, target, and engage their customers more effectively across various industries.

Narrative is a data commerce platform that enables companies to buy, sell, and access data through an automated marketplace and collaboration tools.

Nexla is a unified data operations platform that automates and manages data flows for enterprises. It enables data teams to connect, transform, and deliver data securely and reliably across various systems, simplifying complex data integration and governance challenges.

Oracle Advertising was Oracle's data-driven advertising platform that leveraged first-party data from Oracle's extensive database to enable targeted digital advertising across channels.

Pitney Bowes is an established global technology company specializing in location intelligence, customer information management, and commerce solutions. With a legacy spanning over a century, the company has evolved from its origins in mailing and shipping equipment to become a comprehensive provider of data-driven solutions that help businesses optimize their customer engagement, logistics operations, and e-commerce fulfillment. The company serves enterprises across multiple industries inclu...

Polytomic is a data integration platform that helps businesses sync data across various applications and data warehouses. It enables operational teams to access and utilize their data without relying on engineering resources, facilitating use cases like customer onboarding, sales automation, and marketing personalization.

Prefect is a dataflow automation platform designed to help data engineers and data scientists build, run, and monitor their data pipelines with ease. It provides tools for orchestrating, observing, and managing complex workflows, ensuring reliability and visibility across data operations. The platform offers both an open-source core and a managed cloud service.

Quadrant is a specialized location intelligence company that functions as a comprehensive data infrastructure provider operating at the convergence of geospatial technology, data marketplaces, and enterprise analytics. The company has built a sophisticated platform that aggregates location data from multiple sources including mobile applications, IoT devices, and third-party data providers, utilizing proprietary algorithms and blockchain-based verification systems to validate and standardize ...

Riversand is a Master Data Management (MDM) and Product Information Management (PIM) platform provider, not primarily an AdTech company.

RudderStack is an open-source Customer Data Platform (CDP) that helps businesses collect, unify, and activate customer data across their entire tech stack. It provides a developer-first approach, enabling engineers to build custom data pipelines and integrate with various analytics and marketing tools for better customer insights.

Salesforce DMP (formerly Krux) was a data management platform that enabled marketers to unify, segment, and activate audience data across digital channels before being sunset in 2022.

Samooha is a data clean room platform built on Snowflake that enables secure data collaboration and privacy-safe analytics for enterprises.

Semarchy provides a unified data platform for master data management (MDM), data integration, and data governance, primarily serving enterprise data management needs rather than AdTech.

ShareThis provides social sharing tools for websites, enabling users to easily share content across various social media platforms. The company also leverages its vast network to collect anonymized behavioral data, which it then uses to offer audience insights and targeting solutions for publishers and advertisers.

Sirdata is a European data marketing company specializing in cookieless audience targeting and contextual advertising solutions. The platform provides semantic analysis, audience segmentation, and privacy-compliant data activation for advertisers and publishers across Europe.

Stemma was a data discovery and catalog platform that helped organizations understand and manage their data assets through automated metadata management and lineage tracking.

Stibo Systems is a global provider of Master Data Management (MDM) solutions that help enterprises manage product information, customer data, and supplier information across multiple channels.

TagMan was a tag management system provider that helped enterprises manage marketing tags and pixels across digital properties before being acquired by Ensighten in 2016.

Global IT services and consulting firm providing digital transformation, technology consulting, and business solutions across industries including advertising and marketing technology.

TomTom's advertising division providing location-based advertising solutions leveraging TomTom's mapping and traffic data for targeted campaigns.

Tonic.ai provides data de-identification and synthetic data generation software to help companies safely use production data for development and testing.

Weborama is a European marketing technology company offering data management, audience targeting, and programmatic advertising solutions. The platform provides DMP capabilities, contextual targeting, and cookieless advertising solutions with a strong presence in France and Europe.

Wizaly was a marketing attribution and analytics platform that helped advertisers measure and optimize cross-channel campaign performance before being acquired by Adevinta in 2021.

X-Mode was a location intelligence company that collected and sold precise geolocation data from mobile devices until its shutdown following privacy concerns.