Amazon Marketing Cloud

Leading clean room solution within Amazon's advertising ecosystem, competing with other walled garden measurement platforms

Amazon Marketing Cloud (AMC) is a secure, privacy-safe clean room solution offered by Amazon Ads that enables advertisers, agencies, and tool providers to perform analytics and build audiences using pseudonymized signals. As part of Amazon's advertising ecosystem, AMC allows marketers to analyze their Amazon Ads campaigns alongside their own first-party data and select third-party inputs to generate aggregated, anonymized insights about advertising performance and customer behavior. The platform operates on AWS infrastructure and uses SQL-based queries to process data while maintaining user privacy through aggregation thresholds and data protection measures. AMC serves as a critical component of Amazon's advertising technology stack, positioning Amazon competitively in the clean room and measurement space as the industry shifts away from third-party cookies. The platform enables sophisticated cross-channel attribution, audience overlap analysis, path-to-conversion studies, and custom reporting that helps advertisers optimize their media investments across Amazon's properties including Amazon.com, Prime Video, Twitch, and third-party publishers through Amazon DSP. AMC is particularly valuable for brands and agencies managing significant advertising spend on Amazon who need deeper insights into campaign performance and customer journeys while respecting privacy regulations.