IMDB TV Ads
A · Ecosystem ServicesSubsidiaryProvides advertisers access to premium streaming video inventory with Amazon's advanced audience targeting capabilities and first-party shopping data for reaching cord-cutters and streaming audiences.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- Connected TV/Streaming Video Advertising
- Business Model
- Advertising Platform
- Target Market
- Enterprise
- Employee Count
- 100-500
- Funding
- N/A
- Stock Symbol
- AMZN
- Parent Company
- Amazon
- API Available
- Limited
Market Position
Major player in AVOD advertising backed by Amazon's ecosystem
Overview
IMDb TV Ads is Amazon's advertising solution for its free, ad-supported video streaming service, which was originally launched as IMDb TV and later rebranded to Amazon Freevee in 2022. The platform operates as part of Amazon Advertising and provides advertisers with access to premium streaming inventory across a growing library of movies, TV shows, and original content. As a subsidiary of Amazon, IMDb TV Ads leverages Amazon's extensive first-party data and advertising technology infrastructure to offer targeted video advertising opportunities. The platform serves as Amazon's entry into the competitive ad-supported video-on-demand (AVOD) market, competing with services like Roku Channel, Pluto TV, and Tubi. Advertisers can reach audiences through standard video ad formats including pre-roll, mid-roll, and display ads, with the benefit of Amazon's sophisticated audience targeting capabilities. The service is integrated into Amazon's broader advertising ecosystem, allowing advertisers to coordinate campaigns across Fire TV, Prime Video ads, and other Amazon properties. As part of Amazon Advertising, IMDb TV Ads benefits from the company's vast e-commerce data, enabling advertisers to target specific demographics, interests, and shopping behaviors. The platform has grown significantly as cord-cutting accelerates and advertisers seek alternatives to traditional linear TV advertising, positioning itself as a key component of Amazon's expanding advertising business.
Products & Features
Video Ads
Pre-roll, mid-roll, and post-roll video advertising placements within streaming content
Display Ads
Banner and display advertising opportunities within the streaming interface
Audience Targeting
Leverages Amazon's first-party data for demographic, behavioral, and interest-based targeting
Key Features
Access to Amazon's first-party shopping and behavioral dataPremium streaming video inventoryIntegration with Amazon Advertising ecosystemCross-device reach across Fire TV and other platformsBrand safety controlsPerformance measurement and attribution
Use Cases
Brand awareness campaigns targeting streaming audiencesProduct launches reaching cord-cuttersRetargeting Amazon shoppers with video adsReaching specific demographics through data-driven targetingCross-channel campaigns coordinated with Amazon DSP
Customer Segments
National brand advertisersEntertainment and media companiesConsumer packaged goods brandsAutomotive advertisersRetail and e-commerce brandsAdvertising agencies