IMDB TV Ads
IMDb TV Ads offered brands access to premium, brand-safe streaming video inventory combined with Amazon's unmatched first-party shopper data for precise audience targeting and measurable campaign outcomes.
Last updated Jun 6, 2026 by ATDb automated enrichment · Connections updated Jun 8, 2026
- Industry
- Connected TV / Streaming Video Advertising
- Business Model
- Marketplace
- Target Market
- Enterprise
- Employee Count
- 10001+
- Funding
- N/A
- Stock Symbol
- AMZN
- Parent Company
- IMDb
- API Available
- Yes
Amazon-owned AVOD advertising product leveraging first-party data for premium CTV inventory, positioned as a brand-safe alternative to UGC platforms within the Amazon Advertising ecosystem.
IMDb TV Ads was the advertising product associated with IMDb TV, Amazon's free, ad-supported video on demand (AVOD) streaming service launched in 2019. The platform gave advertisers access to premium streaming video inventory, enabling brands to reach cord-cutters and streaming audiences through a curated library of movies, TV shows, and original content. As part of Amazon's broader advertising ecosystem, IMDb TV Ads leveraged Amazon's first-party shopper data and identity graph to deliver highly targeted, measurable connected TV (CTV) campaigns — a significant differentiator in the rapidly growing AVOD market. The product sat within Amazon Advertising's suite of video solutions and was positioned as a brand-safe, premium alternative to user-generated content platforms. Advertisers could access IMDb TV inventory programmatically through the Amazon DSP or via direct deals, with targeting capabilities rooted in Amazon's vast purchase and behavioral data. This made it particularly attractive to performance-minded brands seeking to combine the reach of streaming TV with the precision of digital advertising. In early 2022, Amazon rebranded IMDb TV to Amazon Freevee, effectively retiring the IMDb TV Ads product name in favor of Freevee Ads placements managed through Amazon Advertising. Amazon Freevee itself was subsequently sunset in August 2025, with its content library folded into Prime Video. The IMDb TV Ads entity thus ceased to exist both as a brand and as a distinct advertising product, leaving behind a legacy as an early and influential player in the premium AVOD advertising space.
IMDb TV Streaming Ad Inventory
Pre-roll and mid-roll video ad placements within IMDb TV's free, ad-supported content library of movies and TV shows.
Amazon DSP Integration
Programmatic access to IMDb TV ad inventory through Amazon's Demand-Side Platform, enabling automated buying and audience targeting.
First-Party Audience Targeting
Targeting capabilities powered by Amazon's proprietary shopper, behavioral, and demographic data to reach relevant streaming audiences.
Direct Deals
Reserved and guaranteed ad buys negotiated directly with Amazon Advertising sales teams for premium placement on IMDb TV.
Brand Safety Controls
Curated, professionally produced content environment ensuring brand-safe ad placements distinct from user-generated content platforms.
- 2019Founded
- 2022Rebranded to Amazon Freevee
- —Defunct