Xumo

Major player in the FAST channel ecosystem with backing from leading cable operators

Xumo is a leading free ad-supported streaming television (FAST) platform that provides viewers with access to over 350 live streaming channels and thousands of on-demand titles across news, sports, entertainment, and lifestyle content. The platform operates as a joint venture between Comcast and Charter Communications, formed in 2024 when the two cable giants combined their streaming assets to create a unified FAST service. Xumo serves as both a consumer-facing streaming platform and a technology provider, offering white-label streaming solutions to device manufacturers, pay-TV operators, and content partners. The company plays a significant role in the AdTech ecosystem by monetizing its free content through video advertising, leveraging advanced targeting capabilities and programmatic ad insertion technology. Xumo's platform reaches millions of viewers across smart TVs, streaming devices, mobile apps, and web browsers, making it an attractive inventory source for advertisers seeking connected TV (CTV) audiences. As a subsidiary of two major cable operators, Xumo benefits from extensive distribution partnerships, first-party data capabilities, and integration with traditional pay-TV ecosystems, positioning it as a bridge between linear television and streaming advertising markets.