Tubi Ads

Leading free ad-supported streaming television (FAST) service in North America

Tubi is a leading free ad-supported streaming television (FAST) service that operates as a subsidiary of Fox Corporation following its acquisition in 2020. The platform provides viewers with access to thousands of movies and TV shows at no cost, monetizing through advertising. Tubi Ads represents the advertising arm of the service, offering brands and agencies the opportunity to reach millions of viewers through premium video inventory across connected TV (CTV), mobile, and web platforms. The service has grown to become one of the largest FAST platforms in North America, competing directly with other ad-supported streaming services. As part of Fox Corporation's portfolio, Tubi benefits from integration with Fox's broader advertising ecosystem while maintaining its distinct brand and platform. The service offers advertisers sophisticated targeting capabilities, first-party data insights, and access to a diverse, engaged audience that has grown substantially since its acquisition. Tubi's advertising solutions include standard video ads, interactive ad formats, and programmatic buying options, making it an increasingly important player in the shift of advertising dollars from traditional linear TV to streaming platforms. Tubi's significance in the AdTech ecosystem lies in its role as a major CTV advertising platform that bridges traditional TV advertising with digital targeting and measurement capabilities. The platform provides advertisers with reach comparable to traditional broadcast while offering the precision and accountability of digital advertising, positioning it as a key destination for brands navigating the evolving television landscape.