Google Display & Video 360
A unified, enterprise-grade programmatic buying platform with unrivaled access to Google inventory, audience data, and cross-channel measurement — all integrated within the Google Marketing Platform ecosystem.
Last updated Jun 3, 2026 by ATDb automated enrichment · Connections updated Jun 10, 2026
- Industry
- Demand-Side Platform (DSP) / Programmatic Advertising
- Business Model
- Platform/SaaS (percentage of media spend)
- Target Market
- Enterprise
- Employee Count
- 10001+
- Funding
- -
- Revenue Range
- Part of Google / Alphabet — Google advertising revenue exceeds $200B annually
- Stock Symbol
- GOOGL
- Parent Company
- API Available
- Yes
One of the top two enterprise DSPs globally, dominant in programmatic buying with unmatched access to Google-owned inventory and first-party data signals
Google Display & Video 360 (DV360) is Google's flagship enterprise demand-side platform, part of the Google Marketing Platform suite. It enables large advertisers, media agencies, and trading desks to plan, execute, optimize, and measure programmatic advertising campaigns across a vast range of digital channels including display, video, audio, native, and connected TV (CTV). DV360 consolidates what were previously separate tools — DoubleClick Bid Manager, Campaign Manager, and others — into a unified platform that supports the full campaign lifecycle from audience planning to creative management and reporting. In the AdTech ecosystem, DV360 occupies a dominant position as one of the most widely used enterprise DSPs globally. It offers deep integration with Google's own inventory (YouTube, Google Display Network) as well as access to third-party exchanges and publishers through open RTB and private marketplace deals. Its tight coupling with other Google Marketing Platform tools — including Campaign Manager 360, Search Ads 360, and Google Analytics 4 — gives it a significant data and workflow advantage over independent DSPs. DV360 is primarily used by enterprise advertisers and large agencies managing complex, multi-channel programmatic campaigns. Its advanced audience targeting capabilities leverage Google's first-party data signals, while its measurement and attribution tools provide cross-channel insights. As the industry moves toward privacy-centric advertising, DV360 has been a key vehicle for Google's Privacy Sandbox initiatives and cookieless targeting solutions, reinforcing its central role in shaping the future of programmatic advertising.
Programmatic Buying
Real-time bidding and programmatic direct buying across open exchanges, private marketplaces, and preferred deals
Audience Management
Advanced audience segmentation, lookalike modeling, and targeting using first-party and third-party data
Creative Studio Integration
Integration with Google's creative tools for dynamic creative optimization (DCO) and HTML5 ad building
Campaign Manager 360 Integration
Seamless ad serving, trafficking, and cross-channel attribution via Campaign Manager 360
Connected TV & Audio Buying
Dedicated inventory access and targeting for CTV, OTT, and programmatic audio campaigns
Reporting & Insights
Unified cross-channel reporting, custom dashboards, and integration with Google Analytics 4 and Looker Studio
Brand Safety Controls
Inventory quality controls, brand safety targeting, and third-party verification integrations (IAS, DoubleVerify, MOAT)
Deals Marketplace
Centralized hub for discovering, negotiating, and activating private marketplace and programmatic guaranteed deals
Frequency Management
Cross-channel frequency capping to control ad exposure across devices and environments
Privacy Sandbox Integration
Support for Google's Privacy Sandbox APIs and cookieless targeting solutions for a post-third-party-cookie world
- 2011Founded