Google Display & Video 360

Leading enterprise DSP with dominant market share in programmatic advertising

Google Display & Video 360 (DV360) is Google's unified programmatic advertising platform that serves as a comprehensive demand-side platform (DSP) for enterprise advertisers and agencies. Launched as part of Google Marketing Platform, DV360 evolved from DoubleClick Bid Manager following Google's rebranding of its DoubleClick suite in 2018. The platform provides end-to-end campaign management capabilities, allowing users to plan, buy, and measure digital advertising across multiple channels including display, video, audio, native, and connected TV inventory. As a subsidiary product of Google and part of the Google Marketing Platform ecosystem, DV360 integrates deeply with other Google advertising products including Campaign Manager 360, Search Ads 360, and Google Analytics 360. The platform offers access to Google's extensive advertising inventory as well as third-party exchanges, providing advertisers with one of the most comprehensive reach options in the programmatic advertising landscape. DV360 is positioned as an enterprise-grade solution, competing directly with other major DSPs like The Trade Desk, Amazon DSP, and Adobe Advertising Cloud. DV360 serves as a critical component of Google's advertising technology stack, generating significant revenue through platform fees and media spend. The platform is widely adopted by major brands, agencies, and trading desks globally, making it one of the dominant players in the programmatic advertising ecosystem. Its integration with Google's data and measurement tools, combined with access to premium inventory including YouTube, makes it a cornerstone solution for large-scale digital advertising operations.