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Brief
Index Exchange

Index Exchange

Programmatic Advertisingindexexchange.com

Index Exchange is an independent supply-side platform that helps media owners connect with leading brands, operating as a neutral, conflict-free exchange to advance efficiency, transparency, and quality across the programmatic ecosystem.

Last updated Oct 26, 2026 by ATDb automated enrichment

Founded
2003
HQ
Toronto, Ontario, Canada
Connections
240

AI-drafted from public sources39 sources cited

At a glance

Employees
501-1000
Funding
$92M
Revenue
$100M-$500M
150integrations35competitors3corporate family1acquisitions

About

One of the largest independent SSPs globally, known for its neutral, conflict-free stance and long-standing relationships with premium publishers and top-tier demand partners

Index Exchange is an independent supply-side platform that helps media owners connect with leading brands, operating as a neutral, conflict-free exchange to advance efficiency, transparency, and quality across the programmatic ecosystem. Publishers can use the platform to monetize digital ads across every channel and ad format, managing their entire portfolio from a single interface while maintaining full control over transactions and customizable inventory deals. The platform drives inventory value by increasing competition among top global buyers and agencies, and also offers identity solutions and analytics tools to improve user experience and build trust with both advertisers and site visitors. Recent partnerships have expanded its capabilities to include attention data, brand lift measurement, audience targeting, pause ad inventory, and mobile gaming inventory with first-party data, supporting cross-channel activation across mobile, streaming, and beyond. With more than 20 years of industry leadership, the company continues to evolve ad technology by applying intelligence closer to the impression and reducing waste across the supply chain. Source 1: indexexchange.com — Press, News and Media Resources - Index Exchange Source 2: playwire.com — Ad Tech Ecosystem: Index Exchange Source 3: indexexchange.com — Press releases Archive - Index Exchange

Business model

Marketplace

Target market

Enterprise

What they offer

  • Exchange Platform

    Core programmatic marketplace connecting publishers to global buyers and agencies across all digital ad formats and channels

  • IX Identity Solutions

    Tools to help publishers and advertisers activate first-party data and navigate identity in a cookieless environment

  • Analytics & Reporting

    Dashboards and analytics tools giving publishers visibility into inventory performance and transaction-level data

  • Customizable Inventory Deals

    Private marketplace and preferred deal capabilities allowing publishers to create tailored inventory packages for specific buyers

  • Cross-Channel Activation

    Support for monetization across mobile, CTV/streaming, display, video, and mobile gaming inventory

Key features

Neutral, conflict-free exchange modelSingle interface for full portfolio managementIdentity solutions and first-party data supportAttention data and brand lift measurement integrationsPause ad inventory and mobile gaming inventoryCross-channel activation across mobile, streaming, and displayTransparent, real-time analytics and reporting

Use cases

Publisher programmatic monetization across display, video, mobile, and CTVPrivate marketplace and preferred deal executionFirst-party data activation and audience targetingCross-channel campaign delivery for advertisers and agenciesSupply path optimization for DSPs and buyersBrand lift and attention measurement for advertisers

Customer segments

Premium digital publishersNews and media organizationsMobile app developersCTV and streaming publishersMobile gaming publishersGlobal advertising agencies and DSPs

Tech & specs

Technology stack

Real-time bidding (RTB) infrastructureHeader bidding technologyFirst-party identity and data solutionsProgrammatic direct and PMP deal managementCloud-based ad serving and analytics

Security & compliance

GDPRCCPAIAB TCFads.txt / sellers.json

Deployment

Cloud

API

Yes

Corporate history
  1. 2003 · Founded
How it came together
  • 2015·Rebranded → Index Exchange↗
  • 2022·Acquired → Index Exchange↗
See the full lineage →
Connection details
View Index Exchange’s full portfolio (3) See alternatives to Index Exchange See integrations with Index Exchange (150) See people at Index Exchange (2) See acquisitions by Index Exchange (1)

Explore further

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