Index Exchange
Index Exchange is an independent supply-side platform that helps media owners connect with leading brands, operating as a neutral, conflict-free exchange to advance efficiency, transparency, and quality across the programmatic ecosystem.
Last updated Oct 26, 2026 by ATDb automated enrichment
AI-drafted from public sources39 sources cited
At a glance
- Employees
- 501-1000
- Funding
- $92M
- Revenue
- $100M-$500M
About
One of the largest independent SSPs globally, known for its neutral, conflict-free stance and long-standing relationships with premium publishers and top-tier demand partners
Index Exchange is an independent supply-side platform that helps media owners connect with leading brands, operating as a neutral, conflict-free exchange to advance efficiency, transparency, and quality across the programmatic ecosystem. Publishers can use the platform to monetize digital ads across every channel and ad format, managing their entire portfolio from a single interface while maintaining full control over transactions and customizable inventory deals. The platform drives inventory value by increasing competition among top global buyers and agencies, and also offers identity solutions and analytics tools to improve user experience and build trust with both advertisers and site visitors. Recent partnerships have expanded its capabilities to include attention data, brand lift measurement, audience targeting, pause ad inventory, and mobile gaming inventory with first-party data, supporting cross-channel activation across mobile, streaming, and beyond. With more than 20 years of industry leadership, the company continues to evolve ad technology by applying intelligence closer to the impression and reducing waste across the supply chain. Source 1: indexexchange.com — Press, News and Media Resources - Index Exchange Source 2: playwire.com — Ad Tech Ecosystem: Index Exchange Source 3: indexexchange.com — Press releases Archive - Index Exchange
Business model
Marketplace
Target market
Enterprise
What they offer
Exchange Platform
Core programmatic marketplace connecting publishers to global buyers and agencies across all digital ad formats and channels
IX Identity Solutions
Tools to help publishers and advertisers activate first-party data and navigate identity in a cookieless environment
Analytics & Reporting
Dashboards and analytics tools giving publishers visibility into inventory performance and transaction-level data
Customizable Inventory Deals
Private marketplace and preferred deal capabilities allowing publishers to create tailored inventory packages for specific buyers
Cross-Channel Activation
Support for monetization across mobile, CTV/streaming, display, video, and mobile gaming inventory
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2003 · Founded