Roku Exchange
CTV SSP / Programmatic Gateway · part of Roku
Last updated Oct 24, 2026 by the ATDb Editorial Team
AI-drafted from public sources8 sources cited
At a glance
Roku Exchange is Roku's programmatic exchange and mediation layer for its streaming ad inventory, launched June 12, 2024, giving demand-side platforms access to Roku inventory enriched with Roku's first-party data.
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