Samsung Ads

Global leader in CTV advertising leveraging first-party data from the world's largest smart TV manufacturer to deliver audience targeting and measurement at scale

Samsung Ads is a global leader in connected TV (CTV) advertising, operating at the intersection of media, data, and technology.¹ It gives advertisers reach across 45 million Samsung households for both broad brand awareness and specific business outcomes, supported by a platform that combines proprietary data and ad experiences spanning linear TV, OTT, gaming, and more.² Samsung Ads provides advertisers and brands a holistic view of the advanced TV landscape, offering managed service and programmatic solutions to achieve incremental reach, complement linear campaigns, manage frequency, find hard-to-reach audiences, and measure outcomes.³ The company also powers programmatic access to premium video inventory on Samsung TV Plus, its free ad-supported streaming TV (FAST) service, with partnerships such as the one with Magnite enabling advertisers to buy that inventory across multiple markets.³ Launched in the US in 2015, Samsung Ads now operates across North and Latin America, Europe, South Korea, Australia and New Zealand, Southeast Asia, and India, and is a division of Samsung Electronics, the world's top TV manufacturer.³ Source 1: spheredigitalrecruitment.com — Samsung Ads Source 2: iab.com — Samsung Ads: Smart, Easy, Effective - Making Advanced TV Work Source 3: magnite.com — Magnite Strengthens Partnership with Samsung Ads to ...