Samsung Ads
Samsung Ads gives advertisers unmatched reach and targeting precision on the largest smart TV platform in the US, using proprietary first-party ACR data to connect brands with audiences across linear, streaming, and digital screens.
Last updated Jun 8, 2026 by ATDb automated enrichment · Connections updated Jun 12, 2026
- Industry
- Connected TV & Programmatic Advertising
- Business Model
- Media & Data Platform
- Target Market
- Enterprise
- Employee Count
- 501-1000
- Funding
- $326.8B
- Revenue Range
- $500M–$1B+ (estimated, as part of Samsung Electronics)
- Stock Symbol
- 005930.KS
- Parent Company
- Samsung Electronics
- API Available
- Limited
Leading smart TV advertising platform leveraging the largest first-party ACR data set in the US CTV market, backed by Samsung's dominant smart TV market share
Samsung Ads is the global advertising division of Samsung Electronics, operating one of the most powerful connected TV (CTV) advertising platforms in the world. Built on proprietary Automatic Content Recognition (ACR) technology embedded in Samsung Smart TVs, the platform collects first-party viewership data from tens of millions of opted-in households across the United States and globally. This data asset enables advertisers to understand what audiences are watching across linear TV, streaming, and gaming, and to reach them with highly targeted advertising across screens. The platform offers a full suite of advertising solutions including programmatic display and video advertising on Samsung Smart TVs, audience targeting and segmentation, cross-screen measurement, and premium inventory through Samsung TV Plus — the company's free ad-supported streaming service (FAST). Samsung Ads also provides unique capabilities like 'cord-cutter' and 'cord-never' targeting, allowing brands to reach audiences who have reduced or eliminated traditional pay-TV subscriptions. Its data-driven approach bridges the gap between linear TV and digital advertising, making it a critical partner for brands navigating the fragmented TV landscape. In the AdTech ecosystem, Samsung Ads occupies a distinctive position as both a media owner and a data/technology platform, competing with Roku, Amazon Ads, and other smart TV OS players while also rivaling traditional DSPs and measurement companies. With Samsung holding the largest share of the US smart TV market, Samsung Ads benefits from unmatched scale in first-party CTV data, making it a significant force in the ongoing shift of advertising budgets from linear TV to streaming and connected TV environments.
ACR Data Platform
Automatic Content Recognition technology embedded in Samsung Smart TVs that captures first-party viewership data across linear, streaming, and gaming content for audience targeting and measurement.
Samsung TV Plus
Free ad-supported streaming (FAST) service available on Samsung Smart TVs, offering premium inventory across hundreds of channels to advertisers.
Programmatic CTV Advertising
Demand-side and supply-side capabilities enabling programmatic buying of video and display ad inventory on Samsung Smart TV home screens and within apps.
Audience Targeting & Segmentation
Pre-built and custom audience segments derived from ACR viewership data, enabling targeting by content genre, brand exposure, cord-cutting behavior, and more.
Cross-Screen Measurement
Attribution and measurement solutions that track campaign performance across CTV, mobile, and desktop, linking TV ad exposure to downstream outcomes.
Smart TV Home Screen Ads
Premium display and video ad placements on the Samsung Smart TV home screen and app launcher, reaching users at the moment of content discovery.
Reach Extension
Solutions to extend TV campaign reach to cord-cutters and cord-nevers who are underserved by traditional linear TV buys.
- 2015Founded