Samsung Ads

Leading CTV advertising platform with significant reach through Samsung's smart TV ecosystem

Samsung Ads is the advertising technology arm of Samsung Electronics, one of the world's largest consumer electronics manufacturers. The platform provides advertisers access to Samsung's extensive smart TV ecosystem, which includes millions of connected devices worldwide. Samsung Ads leverages automatic content recognition (ACR) technology and first-party data from Samsung devices to deliver targeted advertising across smart TVs, mobile devices, and other connected screens. The platform offers a comprehensive suite of advertising solutions including linear TV advertising, streaming TV advertising, and cross-device campaigns. Samsung Ads operates as a significant player in the connected TV (CTV) advertising space, competing with other device manufacturers and streaming platforms. The division benefits from Samsung's massive installed base of smart TVs and mobile devices, providing advertisers with unique reach and targeting capabilities based on viewing behavior and device usage data. As a subsidiary of Samsung Electronics, Samsung Ads represents the company's strategic push into the high-growth advertising technology sector. The platform serves major brands and agencies seeking to reach audiences across the fragmented streaming and connected TV landscape, offering both reach and sophisticated targeting capabilities that leverage Samsung's proprietary data and technology infrastructure.