Provides advertisers access to premium streaming inventory with advanced targeting capabilities leveraging Roku's first-party data and massive scale across connected TV devices.
Last updated Mar 7, 2026 by AI Enrichment
Leading CTV advertising platform with significant reach in the streaming ecosystem
Roku Channel Ads is the advertising platform for The Roku Channel, Roku's free ad-supported streaming service, and extends across Roku's broader streaming ecosystem. As part of Roku Inc., the platform enables advertisers to reach millions of streaming viewers through various ad formats including video ads, display ads, and interactive ad units. The platform leverages Roku's first-party data and automatic content recognition (ACR) technology to deliver targeted advertising across connected TV environments. Roku Channel Ads operates within Roku's larger advertising business, which has become a significant revenue driver for the company. The platform provides advertisers access to premium streaming inventory across The Roku Channel's extensive content library, which includes licensed movies, TV shows, and live linear programming. Advertisers can leverage Roku's OneView ad platform for campaign management, measurement, and optimization across The Roku Channel and other streaming properties. The platform represents Roku's evolution from a hardware manufacturer to a major player in the streaming advertising ecosystem. With tens of millions of active accounts and billions of streaming hours, Roku Channel Ads offers advertisers significant scale in the connected TV market, competing with other streaming ad platforms like Amazon's Freevee, YouTube, and traditional TV networks' streaming properties.
Non-skippable video advertisements served during content streaming on The Roku Channel
Banner and display advertising units across the Roku interface and channel
Engaging ad formats that allow viewer interaction via remote control
Self-service advertising platform for campaign planning, buying, and measurement