Walmart Connect

One of the largest retail media networks in the United States, second only to Amazon Advertising in scale, backed by Walmart's physical and digital commerce footprint

Walmart Connect is Walmart's retail media network that enables marketplace sellers and brands to promote products across Walmart.com, the Walmart app, physical store locations, and partner websites.¹ Its core strategy is built around three advantages — scale, solutions, and signals — with reach spanning millions of customers across more than 10,000 stores and clubs worldwide, allowing advertisers to engage audiences with precision at the moments that matter most.² The platform's targeting and measurement capabilities are grounded in first-party data drawn from real customer shopping behavior across online and in-store transactions, powering precise audience targeting and omnichannel sales measurement from campaign planning through reporting.³ Ad formats span sponsored search products, sponsored brand banners, onsite display placements, offsite programmatic display, and in-store inventory including approximately 170,000 digital screens across self-checkout kiosks, electronics department TV walls, and in-store digital signage.¹ A standout feature is closed-loop measurement, which tracks sales across Walmart's site, app, and physical stores, attributing in-store purchases to online ad exposures.¹ In FY2026, Walmart's global advertising revenue grew 46% to nearly $6.4 billion, with Walmart Connect U.S. growing 44% excluding VIZIO in the most recent quarter.^1,2 Source 1: goaura.com — What Is Walmart Connect? Ad Guide for Sellers (2026) Source 2: walmart.com — Walmart Sets the Vision for the Next Era of Global ... Source 3: walmartconnect.com — About Walmart Connect : Walmart's Retail Media Network