Walmart Connect

Top 3 retail media network in the United States by advertising revenue

Walmart Connect is Walmart's retail media network that enables brands and advertisers to reach shoppers across Walmart's extensive ecosystem of digital and physical touchpoints. The platform leverages Walmart's vast first-party data from over 140 million weekly shoppers to deliver targeted advertising solutions including sponsored search, display ads, video, and in-store media. As one of the largest retail media networks in the United States, Walmart Connect provides advertisers with access to closed-loop measurement and attribution, allowing them to track campaign performance from impression to purchase. The platform offers a comprehensive suite of advertising products spanning Walmart.com, the Walmart mobile app, in-store displays, Walmart TV networks, and third-party sites through offsite advertising capabilities. Walmart Connect competes directly with other major retail media networks like Amazon Advertising and Target's Roundel, positioning itself as a critical channel for brands seeking to influence purchase decisions at a retailer with significant market share in grocery, general merchandise, and e-commerce. As part of Walmart's broader commerce strategy, Walmart Connect represents a high-margin business segment that monetizes the company's retail traffic and shopper insights. The platform serves both endemic brands (those sold at Walmart) and non-endemic advertisers looking to reach Walmart's customer base, offering self-service tools for smaller advertisers and managed service options for larger brands and agencies.