W
Walmart Connect
Hoboken, New Jersey, United States · Founded 2021
1001-5000 employees · WMT
Sourced & current · updated Jun 13, 2026Website
Walmart's retail media network offering advertisers access to 139M+ weekly shoppers through on-site, off-site, and in-store advertising solutions powered by first-party purchase data.
Where they sit
Stack tier: Core Platforms (S)
Attribution & AnalyticsRetail Media Platform
Top-three U.S. retail media network by revenue, second only to Amazon Advertising among pure retail media players
Ownership
Parent: Walmart Inc.
Competitors
Leadership moves
Partnerships
In their space
- Instacart acquires Eversight for enhanced retail media capabilities1 sourceJan 9, 2024
- Publicis Groupe acquires Profitero for e-commerce and retail media capabilities2 sourcesJul 11, 2023 · $200M
- Skai rebrands from Kenshoo and raises strategic investment from Sequoia1 sourceMar 15, 2023
- Omnicom acquires Flywheel Digital1 sourceDec 1, 2022 · $835M