Instacart Ads

Leading retail media network in online grocery with access to first-party shopping data across multiple retail banners

Instacart Ads is the advertising division of Instacart, North America's leading online grocery platform. The platform provides consumer packaged goods (CPG) brands, retailers, and agencies with tools to reach high-intent grocery shoppers through various ad formats including sponsored product listings, display ads, and shoppable video campaigns. As a retail media network, Instacart Ads leverages first-party purchase data and shopping behavior to enable precise targeting and measurement across the customer journey. The platform operates within the broader Instacart ecosystem, which serves millions of customers across thousands of retail banners in North America. Instacart Ads has become a significant player in the rapidly growing retail media sector, offering brands the ability to influence purchase decisions at the point of digital shopping. The platform provides self-service tools as well as managed service options for advertisers looking to reach grocery shoppers with measurable, performance-driven campaigns. Instacart Ads competes in the retail media space alongside platforms like Amazon Ads, Walmart Connect, and Kroger Precision Marketing. The platform's strength lies in its access to real-time shopping intent data and its position as a major aggregator of multiple grocery retailers, giving advertisers reach across numerous banners through a single platform. Following Instacart's public listing in 2023 under the ticker CART, the advertising business has become an increasingly important revenue driver for the company.