Rithum
Rithum provides a single platform for brands and retailers to manage product distribution, supply chain operations, and retail media advertising across hundreds of channels, enabling unified commerce execution at scale.
Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated Jun 1, 2026
- Industry
- Commerce Technology / Retail Media
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 1001-5000
- Revenue Range
- $200M-$500M
- Parent Company
- Symphony Technology Group (STG)
- API Available
- Yes
Leading commerce technology platform unifying marketplace management, dropship supply chain, and retail media advertising for enterprise brands and retailers
Rithum is a global commerce technology platform formed in December 2023 through the consolidation of CommerceHub, ChannelAdvisor, Dsco, and Cadeera. The company provides an end-to-end infrastructure for brands, retailers, and suppliers to manage product listings, dropship fulfillment, retail media advertising, and supply chain connectivity across hundreds of marketplaces and retail channels worldwide. With roots tracing back to CommerceHub (founded 2000) and ChannelAdvisor (founded 2001), Rithum brings together decades of ecommerce expertise under a single unified platform. Rithum's platform spans three core capability areas: commerce network connectivity (enabling brands to list and sell across major marketplaces like Amazon, Walmart, and Target), supply chain and dropship management (streamlining fulfillment between suppliers and retailers), and retail media and digital advertising (managing $500M+ in ad spend across sponsored products, display, and programmatic channels). The company serves thousands of the world's largest brands and retailers, making it one of the most significant infrastructure players in modern ecommerce. In the AdTech ecosystem, Rithum occupies a unique position at the intersection of commerce operations and retail media. Its advertising capabilities allow brands to activate and optimize spend across retail media networks while simultaneously managing their product catalog and fulfillment operations on the same platform. This integration of commerce data with media execution gives Rithum a differentiated advantage over pure-play retail media or marketplace management vendors. The company is backed by Symphony Technology Group (STG) following its acquisition of CommerceHub in 2021 and ChannelAdvisor in 2022.
Marketplace Management
Enables brands and retailers to list, optimize, and manage product catalogs across major marketplaces including Amazon, Walmart, Target, and hundreds of others globally
Dropship & Supplier Network
Connects retailers with suppliers for dropship fulfillment, automating order routing, inventory visibility, and supply chain operations inherited from CommerceHub and Dsco
Retail Media Advertising
Manages and optimizes $500M+ in digital ad spend across retail media networks, sponsored products, and programmatic channels for brands
Digital Marketing Automation
Automates campaign management, bidding, and reporting across Google Shopping, social commerce, and retail media platforms
Analytics & Reporting
Provides unified commerce analytics covering sales performance, advertising ROI, inventory, and channel-level insights
AI-Powered Product Discovery (Cadeera)
AI-driven product discovery and recommendation technology integrated from the Cadeera acquisition to enhance shopper experiences
Catalog Management
Centralized product content management enabling brands to syndicate accurate, optimized listings across all connected channels
- 2023Founded