Amazon

One of the world's largest companies by revenue and market cap; the third-largest digital advertising platform globally behind Google and Meta, with retail media dominance driven by first-party purchase intent data

Amazon is a major online marketplace that has built a significant advertising business, operating on a pay-per-click model similar to Google's, where sellers pay only when shoppers click on their ads.¹ Its ad offerings span multiple formats and placements, including keyword-targeted Sponsored Products appearing in search results and on product detail pages, Sponsored Brand Campaigns promoting multiple products above and alongside search results, and Product Display Ads designed to cross-sell or upsell to customers.¹ Through its Demand Side Platform (DSP), Amazon enables advertisers to programmatically buy display and video ads at scale, reaching audiences across Amazon.com, Fire TV, IMDb, Kindle devices, and third-party sites and apps.¹ Amazon has also rolled out AI-powered tools, including an Ads Agent capable of automating media planning, generating customized queries for its clean room, and building creative assets for advertisers on the platform.² For years Amazon grew its ad business through close partnerships with retail-focused adtech firms and agencies, formally launching the Amazon Ad Partner Network in 2021, though more recently some partners have observed signs that Amazon is shifting toward working directly with advertisers.² Amazon's ad revenue is expected to exceed $60 billion in the current year, according to WARC Media.² Source 1: bigcommerce.com — What is Amazon Advertising? Source 2: adweek.com — Amazon Built a $60 Billion Ad Business Using Adtech ...