Criteo Dynamic Retargeting
Criteo's AI-driven commerce media platform helps advertisers reach high-intent shoppers with personalized ads across the open internet, while enabling retailers and publishers to monetize their first-party audiences at scale.
Last updated Jun 5, 2026 by ATDb automated enrichment · Connections updated Jun 8, 2026
- Industry
- Commerce Media & Retargeting
- Business Model
- Performance-based / SaaS Platform
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 1001-5000
- Funding
- ~$251M
- Revenue Range
- $1.8B–$2.1B (annual)
- Stock Symbol
- CRTO
- Parent Company
- Criteo
- API Available
- Yes
Global leader in dynamic retargeting and a major independent commerce media platform, competing at scale with walled gardens and retail media networks
Criteo is a leading global technology company specializing in commerce media and performance advertising. Founded in Paris in 2005, Criteo pioneered dynamic retargeting — serving personalized ads to users who have previously visited an advertiser's website — and has since evolved into a full-stack commerce media platform. Their AI-powered engine analyzes massive datasets from billions of shopping events to predict purchase intent and deliver highly relevant ads across display, video, and retail media channels. Criteo's platform connects thousands of advertisers with a vast network of publishers and retailers, enabling both demand-side (advertiser) and supply-side (publisher/retailer) solutions. Their Commerce Media Platform encompasses retail media, audience targeting, dynamic creative optimization, and measurement tools. Key products include Criteo Retail Media (enabling retailers to monetize their audiences), Criteo Audience Match, and their open internet advertising solutions. The company processes over 4 billion active shoppers monthly and maintains one of the largest commerce datasets in the industry. In the AdTech ecosystem, Criteo occupies a significant position as a publicly traded, independent commerce media company navigating the post-cookie landscape. They have made strategic acquisitions — including Iponweb in 2022 — to bolster their identity and bidding infrastructure. Criteo competes with major players like The Trade Desk, LiveRamp, and retail media networks, while also partnering with major retailers and publishers globally. Their pivot toward a full commerce media platform reflects the broader industry shift away from third-party cookie dependence.
Criteo Dynamic Retargeting
AI-powered personalized retargeting ads that re-engage users who have previously visited an advertiser's site, using dynamic product recommendations.
Criteo Retail Media
A platform enabling retailers to sell sponsored product and display advertising to brands directly within their own digital properties.
Commerce Max (DSP)
A demand-side platform for advertisers to activate commerce audiences across retail media and the open internet.
Commerce Grid (SSP)
A supply-side platform for publishers and retailers to monetize their inventory and first-party audiences.
Commerce Yield
Monetization and yield management tools for retailers to optimize their media revenue.
Criteo Audience Match
First-party data onboarding and audience matching solution enabling advertisers to activate CRM data for targeting.
Dynamic Creative Optimization (DCO)
Automated generation and optimization of personalized ad creatives based on user behavior and product catalog data.
Iponweb BidCore
Advanced real-time bidding infrastructure and customizable bidding algorithms acquired via the Iponweb acquisition in 2022.
- 2005Founded