AppsFlyer
AppsFlyer is a Modern Marketing Cloud that provides brands with the infrastructure and intelligence to connect marketing signals and understand customers across mobile, web, CTV, desktop, and other channels.
Last updated Oct 24, 2026 by ATDb automated enrichment · Connections updated Oct 26, 2026
AI-drafted from public sources38 sources cited
At a glance
- Employees
- 1001-5000
- Funding
- $294M
- Revenue
- $200M-$400M
About
A leading mobile measurement and marketing analytics platform, widely regarded as one of the top mobile attribution providers globally, competing closely with Adjust and Branch.
AppsFlyer is a Modern Marketing Cloud that provides brands with the infrastructure and intelligence to connect marketing signals and understand customers across mobile, web, CTV, desktop, and other channels. Through its unified platform, AppsFlyer enables brands to accurately attribute, analyze, and engage users, offering services that include deep linking, fraud prevention, and privacy-compliant measurement technologies. Its audience segmentation capabilities allow marketers to build targeted user cohorts based on behavior and demographics, which can then be activated through push notifications, email, and other channels. By partnering with AppsFlyer, organizations can gain more precise allocation of advertising spend to maximize return on ad spend, while its advanced fraud protection safeguards advertising budgets from ad fraud. AppsFlyer serves over 15,000 businesses worldwide, ranging from innovative startups to large enterprises. A Forrester Total Economic Impact study found that a composite organization deploying AppsFlyer realized benefits of $7.39 million over three years against costs of $2.41 million, yielding an ROI of 207%. Source 1: appsflyer.com — This is AppsFlyer - Learn about our company Source 2: forrester.com — The Total Economic Impact™ Of AppsFlyer Source 3: statsig.com — What is Appsflyer?
Business model
SaaS
Target market
Enterprise
What they offer
Mobile Attribution
Accurately attributes app installs and in-app events to the marketing sources that drove them across all channels and networks.
Deep Linking
OneLink deep linking technology routes users to the right in-app content, improving user experience and conversion rates.
Fraud Protection
Protect360 identifies and blocks mobile ad fraud in real time, safeguarding advertising budgets from invalid traffic and installs.
Audience Segmentation
Enables marketers to build and activate targeted user cohorts based on behavioral and demographic data across push, email, and paid channels.
Privacy-Preserving Measurement
Provides measurement solutions compliant with privacy regulations and platform policies, including SKAdNetwork support and aggregated reporting.
Creative Analytics
Analyzes creative performance across campaigns to help marketers optimize ad creatives for better ROI.
Data Clean Room
Enables privacy-safe data collaboration between advertisers and partners without exposing raw user-level data.
CTV Attribution
Extends attribution capabilities to Connected TV, allowing brands to measure the impact of CTV advertising on app installs and conversions.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2011 · Founded