Helpshift

Leading mobile-first customer support platform with strong presence in gaming and app-based businesses

Helpshift is a digital customer service platform that specializes in providing in-app support solutions for mobile and web applications. Founded in 2011, the company pioneered the concept of embedding customer support directly within mobile apps, enabling users to get help without leaving the application experience. The platform combines messaging, bots, and AI-powered automation to deliver scalable customer support solutions primarily for gaming, fintech, and on-demand service companies. In February 2019, Helpshift was acquired by Keywords Studios, a leading provider of technical and creative services to the video game industry. Following the acquisition, Helpshift continues to operate as a distinct brand and product offering within Keywords Studios' portfolio, serving thousands of apps and hundreds of millions of end users globally. The platform has maintained its focus on mobile-first customer engagement while expanding its capabilities in AI and automation. Helpshift's position in the customer service technology market is characterized by its mobile-native approach and strong presence in the gaming industry. The company competes in the broader customer support and engagement space, though it is not traditionally classified as an AdTech company but rather as a customer experience and support technology provider.