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Brief
Braze

Braze

Marketing Technologybraze.com

Braze, Inc. is an American cloud-based software company headquartered in New York City that serves as a customer engagement platform for businesses engaged in multichannel marketing.

Last updated Oct 21, 2026 by ATDb automated enrichment · Connections updated Oct 26, 2026

Founded
2011
HQ
New York, New York, United States
Connections
135

AI-drafted from public sources8 sources cited

At a glance

Employees
1001-5000
Funding
$175M
Revenue
$500M+
Stock
BRZE
96integrations24competitors

About

Recognized leader in cross-channel marketing and customer engagement platforms, consistently ranked in Gartner Magic Quadrant, Forrester Wave, and IDC MarketScapes

Braze, Inc. is an American cloud-based software company headquartered in New York City that serves as a customer engagement platform for businesses engaged in multichannel marketing. Those channels span both in-product touchpoints — including in-app messages, Content Cards, and Banners — and out-of-product delivery via email, push, SMS, MMS, RCS, WhatsApp, LINE, and webhooks. Campaign orchestration is handled through a campaigns tool for single messages and Canvas for multi-step customer journeys, where welcome series, cart abandonment flows, and post-purchase sequences are built. In 2023, Braze updated its artificial intelligence capabilities and rebranded them as Sage AI by Braze. Braze became a publicly traded company in November 2021 on Nasdaq under the ticker BRZE, and by 2023 had surpassed $500 million in CARR while earning recognition as a leader in the Forrester Wave, Gartner Magic Quadrant, and IDC MarketScapes for cross-channel marketing. Source 1: wikipedia.org — Braze, Inc. Source 2: relationshipone.com — Understanding the Braze Customer Experience Platform Source 3: braze.com — About Braze | Our Company, History, Leadership Team

Business model

SaaS

Target market

Enterprise

What they offer

  • Canvas

    Visual multi-step customer journey builder for creating complex lifecycle marketing flows such as welcome series, cart abandonment, and post-purchase sequences

  • Campaigns

    Tool for creating and sending single-message campaigns across multiple channels

  • Sage AI by Braze

    AI-powered suite of features for personalization, optimization, and intelligent send-time recommendations, rebranded in 2023

  • Content Cards

    In-app and in-product persistent messaging format for delivering targeted content without interrupting the user experience

  • Email

    Full-featured email marketing delivery and personalization engine

  • Push Notifications

    Mobile and web push notification delivery with segmentation and personalization

  • SMS/MMS/RCS

    Text messaging channels for transactional and promotional customer communications

  • WhatsApp & LINE

    Messaging channel integrations for global customer engagement on popular messaging apps

  • Banners

    In-product banner messaging for contextual, non-intrusive user communication

  • Braze Data Platform

    Real-time customer data ingestion and segmentation engine powering personalized messaging

Key features

Real-time customer data streaming and segmentationMulti-step journey orchestration via CanvasCross-channel campaign managementSage AI for predictive analytics and send-time optimizationIn-app messaging, Content Cards, and BannersEmail, push, SMS, MMS, RCS, WhatsApp, LINE, and webhook supportA/B and multivariate testingPersonalization at scaleRobust REST and SDK APIs

Use cases

Onboarding and welcome series automationCart abandonment and re-engagement campaignsPost-purchase follow-up and loyalty programsTransactional SMS and push notificationsIn-app personalization and feature promotionChurn prevention and win-back campaignsCross-channel lifecycle marketingReal-time triggered messaging based on user behavior

Customer segments

Consumer apps and mobile-first companiesRetail and e-commerceMedia and entertainmentFinancial servicesTravel and hospitalityHealthcare and wellnessGaming

Tech & specs

Technology stack

Cloud-native infrastructureREST APIsMobile SDKs (iOS, Android)Web SDKReal-time data streamingMachine learning / AI (Sage AI)Webhooks

Security & compliance

SOC 2 Type IIGDPRCCPAISO 27001HIPAA (available)

Deployment

Cloud

API

Yes

Corporate history
  1. 2011 · Founded
Connection details
See alternatives to Braze See integrations with Braze (96)

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