Braze
Braze, Inc. is an American cloud-based software company headquartered in New York City that serves as a customer engagement platform for businesses engaged in multichannel marketing.
Last updated Oct 21, 2026 by ATDb automated enrichment · Connections updated Oct 26, 2026
AI-drafted from public sources8 sources cited
At a glance
- Employees
- 1001-5000
- Funding
- $175M
- Revenue
- $500M+
- Stock
- BRZE
About
Recognized leader in cross-channel marketing and customer engagement platforms, consistently ranked in Gartner Magic Quadrant, Forrester Wave, and IDC MarketScapes
Braze, Inc. is an American cloud-based software company headquartered in New York City that serves as a customer engagement platform for businesses engaged in multichannel marketing. Those channels span both in-product touchpoints — including in-app messages, Content Cards, and Banners — and out-of-product delivery via email, push, SMS, MMS, RCS, WhatsApp, LINE, and webhooks. Campaign orchestration is handled through a campaigns tool for single messages and Canvas for multi-step customer journeys, where welcome series, cart abandonment flows, and post-purchase sequences are built. In 2023, Braze updated its artificial intelligence capabilities and rebranded them as Sage AI by Braze. Braze became a publicly traded company in November 2021 on Nasdaq under the ticker BRZE, and by 2023 had surpassed $500 million in CARR while earning recognition as a leader in the Forrester Wave, Gartner Magic Quadrant, and IDC MarketScapes for cross-channel marketing. Source 1: wikipedia.org — Braze, Inc. Source 2: relationshipone.com — Understanding the Braze Customer Experience Platform Source 3: braze.com — About Braze | Our Company, History, Leadership Team
Business model
SaaS
Target market
Enterprise
What they offer
Canvas
Visual multi-step customer journey builder for creating complex lifecycle marketing flows such as welcome series, cart abandonment, and post-purchase sequences
Campaigns
Tool for creating and sending single-message campaigns across multiple channels
Sage AI by Braze
AI-powered suite of features for personalization, optimization, and intelligent send-time recommendations, rebranded in 2023
Content Cards
In-app and in-product persistent messaging format for delivering targeted content without interrupting the user experience
Email
Full-featured email marketing delivery and personalization engine
Push Notifications
Mobile and web push notification delivery with segmentation and personalization
SMS/MMS/RCS
Text messaging channels for transactional and promotional customer communications
WhatsApp & LINE
Messaging channel integrations for global customer engagement on popular messaging apps
Banners
In-product banner messaging for contextual, non-intrusive user communication
Braze Data Platform
Real-time customer data ingestion and segmentation engine powering personalized messaging
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2011 · Founded