Oracle Marketing Cloud
An integrated suite of marketing automation, cross-channel campaign management, and audience data management tools designed to help enterprise marketers acquire, engage, and retain customers at scale.
Last updated Jun 8, 2026 by ATDb automated enrichment
- Industry
- Marketing Automation & Data Management
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 10001+
- Funding
- subsidiary
- Revenue Range
- Part of Oracle Corporation (multi-billion dollar parent)
- Stock Symbol
- ORCL
- Parent Company
- Oracle
- API Available
- Yes
Formerly one of the top-tier enterprise marketing cloud platforms, competing with Salesforce, Adobe, and IBM for large enterprise marketing technology spend
Oracle Marketing Cloud was a comprehensive marketing technology platform assembled by Oracle through a series of high-profile acquisitions between 2012 and 2016, including Eloqua (marketing automation), Responsys (email/cross-channel marketing), BlueKai (data management platform), Datalogix (offline data), AddThis (audience data), and Maxymiser (testing and optimization). The platform brought together capabilities spanning B2B and B2C marketing automation, audience data management, cross-channel campaign orchestration, and personalization under a single brand umbrella, positioning Oracle as one of the dominant enterprise marketing cloud vendors alongside Salesforce, Adobe, and IBM. At its peak, Oracle Marketing Cloud was considered one of the most feature-rich and data-rich marketing platforms in the enterprise space, particularly distinguished by its BlueKai Data Management Platform and the depth of its third-party audience data assets through Datalogix. It served large enterprise clients across retail, financial services, technology, and media verticals, competing directly with Salesforce Marketing Cloud, Adobe Experience Cloud, and HubSpot for marketing technology budgets. In 2017–2018, Oracle retired the 'Oracle Marketing Cloud' brand and folded its capabilities into Oracle CX (Customer Experience) Marketing, part of the broader Oracle CX Cloud Suite. The individual product names largely persisted within the new structure, but the distinct Oracle Marketing Cloud identity was dissolved. The underlying products continued to operate under Oracle's ownership, though Oracle's broader advertising and data businesses faced significant headwinds, culminating in Oracle shutting down its advertising business unit in 2024.
Eloqua (B2B Marketing Automation)
Enterprise-grade marketing automation platform for lead management, nurturing, and campaign orchestration, primarily targeting B2B marketers
Responsys (Cross-Channel Marketing)
B2C cross-channel campaign management platform for email, mobile, social, and display marketing
BlueKai Data Management Platform
Industry-leading DMP for collecting, organizing, and activating first-, second-, and third-party audience data for targeting and personalization
Datalogix
Offline purchase data and measurement platform enabling marketers to connect digital advertising to in-store sales outcomes
Maxymiser
Web and mobile testing, personalization, and optimization platform for improving digital customer experiences
AddThis
Audience data and content engagement platform providing behavioral data signals from a large publisher network
- 2012Founded
- —Rebranded to Oracle CX Cloud