Dentsu Inc.

Historically the largest advertising agency in Japan and one of the top five globally, commanding approximately 28% of Japan's national advertising budget and operating internationally through Dentsu Group Inc.

Dentsu Inc., now operating as Dentsu Group Inc., was a Japanese international advertising and public relations company headquartered in Tokyo, which reorganized into a holding company structure effective January 1, 2020.¹ Its sales were more than double those of its nearest Japanese competitors, Hakuhodo and ADK, owing in large part to its origins as a media representative in the early twentieth century, during which it produced the first newspaper advertisements and the first television commercials in Japan.¹ The company delivered end-to-end experience transformation by integrating services across media, CXM, and creative, while its business transformation mindset pushed the boundaries of sustainable growth for brands, people, and society.² Dentsu Inc. did business with almost every major institution in Japan, accounting for roughly 28 percent of the national advertising budget, and its connections to the government were so extensive that The New York Times referred to it as "the unofficial communications department of the governing Liberal Democratic Party." In February 2023, Japan's competition regulator filed criminal complaints against Dentsu and five other firms over alleged bid rigging of contracts for the 2020 Summer Olympics, with the companies accused of lowering the competitiveness of their tenders; Dentsu has admitted liability.¹ Source 1: wikipedia.org — Dentsu Source 2: dentsu.com — About Us | dentsu