Dentsu Says Advertisers are Underinvesting in Video for Brand Building

Linear TV is still held up by many on the buy-side as primarily a brand-building tool. That perception can work against it at times, as broadcasters push to attract more performance budgets. But it still definitely sees the benefit, as it's still common for clients to default to linear TV for their big brand pushes. Read More

Last updated Oct 22, 2026 by the ATDb Editorial Team