Merkle

Leading global CRM agency and technology services provider within the Dentsu network, recognized as a top performance marketing and customer experience agency

Merkle is a global data-driven customer relationship marketing (CRM) agency that combines technology, data analytics, and marketing expertise to deliver personalized customer experiences at scale. Founded in 1971, the company has evolved from a direct marketing firm into a comprehensive performance marketing agency that helps brands connect with customers across digital and offline channels. Merkle specializes in customer experience management (CXM), customer analytics and insights, performance media, customer loyalty programs, and marketing technology implementation. As a subsidiary of Dentsu since its acquisition in 2016, Merkle operates as the technology and data arm of the Dentsu network, serving Fortune 1000 companies and major brands across industries including retail, financial services, healthcare, travel, and telecommunications. The company maintains a strong focus on first-party data strategies, marketing automation, and personalization at scale, positioning itself as a bridge between traditional advertising agencies and pure-play technology consultancies. Merkle's market position is strengthened by its proprietary technology platforms, extensive data capabilities, and deep expertise in major marketing clouds including Adobe, Salesforce, and Oracle. The company operates globally with thousands of employees across North America, Europe, and Asia-Pacific, delivering integrated solutions that span strategy, creative, media, analytics, and technology implementation for enterprise clients seeking to transform their customer engagement capabilities.