Merkle

Global leader in data-driven customer experience management and performance marketing, operating as a core CXM capability within the Dentsu network

Merkle is a business, technology, and marketing services consultancy founded in data science and digital business performance, operating as part of the Dentsu network.^1,2 Bringing together consulting, design, engagement, technology, and analytics, Merkle functions as a global leader in market intelligence, data science, and analytics, turning insight into commercial and customer outcomes.¹ In the advertising space, Merkle offers a marketing technology integration capability that unifies adtech and martech, enabling organizations to optimize ad spend, reduce attrition, improve acquisition rates, and increase revenues by combining DMP technology with advanced AI.² This capability integrates paid media activity and customer engagement data through a two-way connection between an advertiser's third-party DMP and a customer decisioning platform, allowing businesses to orchestrate personalized, omnichannel journeys across ad and marketing channels.² Through its dedicated B2B unit, Merkle B2B, the company specializes in data-driven account-based marketing, creative, and media for complex enterprise buying journeys, bringing together strategy, research, creative, media, data, and marketing automation expertise.³ Source 1: merkleinc.com — We Dream, Do, and Deliver CX Transformation Source 2: pega.com — Merkle and Pega bring adtech, martech together Source 3: saleshive.com — Merkle B2B Review 2026: Pricing, Features, Pros & Cons