iProspect

One of the world's largest digital-first media agencies, operating across 93 markets as part of dentsu, with a strong position in performance-led brand building and full-funnel media strategy.

iProspect is a global, digital-first, end-to-end media agency, part of dentsu, that combines media strategy and storytelling with deep digital expertise and advanced audience insight to drive performance-led brand building.¹ Its digital marketing services create cross-platform ecosystems blending media, content, and commerce, delivered by a team of more than 8,000 media specialists who test, refine, and scale ideas in real time.² The agency's capabilities span personalized storytelling, dynamic creative optimization, full-funnel experience design, and advanced real-time measurement, all underpinned by cutting-edge technology and deep data insights.³ Its work encompasses strategic planning, continuous campaign optimization, dynamic bidding and budget management, and consultancy on ad tech solutions and campaign automation, with AI — particularly predictive analytics and machine learning — playing a central role in capturing intent and forecasting user value. iProspect's stated vision is to transform how media is transacted through transparency, addressability, and automation across all media channels.^1,2 The agency accelerates growth for globally recognized brands including Kering, eBay, Netflix, Ferrero, Carlsberg, and Hilton, operating through a network of more than 8,000 specialists across 93 markets worldwide.¹ Source 1: dentsu.com — iProspect Strengthens Long-Term Global SEA Partnership ... Source 2: iprospect.com — iProspect: Global Digital Marketing Agency Source 3: iprospect.com — About Us - Global Digital Agency