360i

360i was a top-tier digital advertising agency within the Dentsu Aegis Network, recognized as a leader in data-driven creative, search, and social media marketing before being folded into Dentsu Creative.

360i was a full-service digital advertising agency founded in 1998 that built a strong reputation for integrating data, technology, and creativity to deliver measurable marketing results. Headquartered in New York City, the agency grew to become one of the most respected independent digital shops in the industry before being acquired by Dentsu, ultimately operating as part of Dentsu Aegis Network. 360i was widely recognized for its expertise in search marketing, social media, content strategy, programmatic advertising, and performance media, serving major brands across consumer goods, retail, entertainment, and financial services. Over its two-decade run, 360i earned numerous industry accolades, including recognition as a top digital agency by Advertising Age and other trade publications. The agency was perhaps most famously known for its real-time marketing work, including the iconic Oreo 'You Can Dunk in the Dark' tweet during the 2013 Super Bowl blackout, which became a landmark moment in social media marketing history. Its ability to blend analytical rigor with creative storytelling helped it attract and retain blue-chip clients such as Kraft, HBO, Priceline, and Capital One. 360i was acquired by Dentsu in 2010 and operated as a key agency brand within the Dentsu Aegis Network portfolio for over a decade. In June 2022, Dentsu consolidated 360i along with several other agency brands — including Dentsu McGarryBowen, Isobar, and others — into a unified creative network rebranded as Dentsu Creative. With this consolidation, the 360i brand was retired, ending its run as a distinct agency entity. Its capabilities, talent, and client relationships were absorbed into Dentsu Creative, which continues to operate globally.

• 1998Founded
• 2015Acquired by Dentsu Group Inc.
• 2022Rebranded to Dentsu Creative