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360i was acquired by Dentsu Inc. (Jan 2015) and rebranded to Dentsu Creative (Jun 2022)— see Dentsu Creative for current status.— See the full lineage →

360i

Digital Marketing & Advertising AgencyAgency

360i, now operating under the Dentsu Creative banner, was a New York City-based digital agency founded in 1998 in Atlanta as a search engine marketing and technology company.

Last updated Oct 25, 2026 by the ATDb Editorial Team

History
Founded
1998
HQ
New York, New York, United States
Connections
22

AI-drafted from public sources39 sources cited

At a glance

8integrations1competitors1acquisitions
Marketing AgencyPerformance Marketing

About

A Dentsu-network digital agency revived in 2026 as a social-first, AI-informed unit, with a legacy as one of the most recognized search and social marketing agencies in the United States.

360i, now operating under the Dentsu Creative banner, was a New York City-based digital agency founded in 1998 in Atlanta as a search engine marketing and technology company. It expanded into social media marketing programs in 2005 and broadened its capabilities in strategy, media, and creative in 2008. Originally focused on search and social, 360i later added creative and media services, and further incorporated integrated media planning and buying following a merger with Dentsu-owned media agency Vizeum. Among its most recognized work was a real-time Twitter response on behalf of Oreo during a Super Bowl blackout in 2013, which turned an unplanned moment into a significant brand win. Source 1: wikipedia.org — 360i Source 2: adexchanger.com — How 360i Became A Full-Service Media Agency Source 3: marketingdive.com — Dentsu brings back 360i brand as social-first solution ...

Business model

Agency

Target market

Enterprise

What they offer

  • Social-First Marketing

    Strategy and execution for brand social media programs, including real-time and always-on content.

  • Search Engine Marketing

    Paid and organic search strategy and execution, rooted in the agency's founding capabilities.

  • Creative Services

    Brand creative development integrated with media and social strategy.

  • Media Planning & Buying

    Integrated media planning and buying capabilities added following the merger with Vizeum.

Key features

Social-first agency model with AI integrationFixed-fee pricing structure (revived 2026 unit)Legacy expertise in search engine marketingReal-time brand engagement and social strategyFull-service creative and media capabilities

Use cases

Brand social media strategy and contentReal-time marketing and cultural moment activationSearch engine marketing and SEOIntegrated media planning and buyingAI-informed social campaign development

Customer segments

Large consumer packaged goods brandsRetail brandsEntertainment companiesFortune 500 advertisers

Tech & specs

Technology stack

Social media management platformsSearch marketing toolsAI content and analytics toolsMedia planning and buying platforms

Deployment

Cloud

API

No

Explore further

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