Movers+Shakers
Movers+Shakers creates culturally resonant, platform-native social content that drives viral engagement and brand love, particularly on TikTok and short-form video platforms. They combine deep platform expertise with pop culture fluency to help brands authentically connect with younger audiences.
Last updated May 11, 2026 by the ATDb Editorial Team
- Industry
- Social Media Marketing & Creative Services
- Business Model
- Agency
- Target Market
- Enterprise
- Employee Count
- 51-200
- Revenue Range
- Under $50M
- Parent Company
- Constellation Network (part of Stagwell Inc.)
- API Available
- No
Leading social-first creative agency specializing in TikTok and short-form video, known for culturally viral brand campaigns targeting Gen Z and millennial audiences
Movers+Shakers is a Santa Monica-based social-first creative agency that has built a reputation as one of the leading experts in TikTok and short-form video marketing. Founded in 2016, the agency specializes in culturally resonant campaigns, viral content creation, and brand storytelling tailored for Gen Z and millennial audiences across platforms like TikTok, Instagram Reels, and YouTube Shorts. Their work blends entertainment, music, and pop culture to drive organic engagement at scale. The agency gained widespread industry recognition for its work with brands like e.l.f. Cosmetics, whose 'Eyes. Lips. Face.' TikTok campaign became one of the most viral branded moments in the platform's history, generating billions of views. This success cemented Movers+Shakers' status as a go-to partner for brands seeking authentic social-native creative strategies. Their approach combines data-driven insights with a deep understanding of platform culture and creator ecosystems. In November 2023, Movers+Shakers was acquired by Stagwell Inc. for approximately $50 million and integrated into Stagwell's Constellation Network, a grouping of specialty agencies focused on digital transformation and performance marketing. The acquisition significantly expanded Stagwell's social content capabilities and positioned the combined entity to serve major brands seeking culturally relevant, platform-native advertising solutions in an increasingly social-first media landscape.
Social-First Creative Campaigns
Full-service ideation, production, and execution of viral social campaigns tailored for TikTok, Instagram Reels, and YouTube Shorts
TikTok Strategy & Consulting
Platform-specific strategic consulting helping brands understand TikTok culture, trends, and best practices for organic and paid content
Creator & Influencer Integration
Connecting brands with relevant creators and influencers to amplify campaign reach and authenticity
Brand Sound & Music Strategy
Development of branded audio, original songs, and sound strategies designed to drive TikTok virality
Cultural Trend Intelligence
Ongoing monitoring and analysis of social trends to keep brand content timely and culturally relevant
- 2016Founded