Constellation Network
Integrated, digitally-native marketing capabilities spanning creative, technology, research, and cultural marketing — delivered through a collaborative network of specialized agencies without legacy agency overhead.
Last updated Oct 25, 2026 by the ATDb Editorial Team
AI-drafted from public sources5 sources cited
At a glance
About
Stagwell's flagship digitally-native agency collective, positioned as a modern alternative to legacy holding company networks for large brand advertisers
Constellation Network is a formally organized collective within Stagwell Inc., the global marketing and communications holding company. Five MDC Partners agencies (72andSunny, Instrument, CPB, Redscout and Hecho Studios) formed Constellation in February 2020; it continued under Stagwell after MDC became Stagwell in 2021. Members have included 72andSunny, Brand Citizens, Crispin Porter Bogusky, The Harris Poll, Hecho Studios, Instrument, Redscout and Team Enterprises; Colle McVoy joined in 2022 and Movers+Shakers in 2023. Each agency goes to market under its own brand. The collective is designed to offer clients integrated, modern marketing solutions by combining the strengths of its member agencies — blending brand storytelling, digital product development, consumer research, and emerging platform expertise. This structure allows Constellation to compete with both traditional holding company networks and independent agency groups by offering flexibility, specialization, and cross-agency collaboration without the bureaucracy of legacy agency models. Within the AdTech and marketing services ecosystem, Constellation Network represents Stagwell's strategic bet on digitally-forward, culturally relevant agencies that can serve major brands navigating complex media and consumer landscapes. Its significance lies in its ability to deliver end-to-end marketing solutions — from insight and strategy through creative execution and measurement — under a unified but agile network structure.
Business model
Agency Network
Target market
Enterprise
What they offer
72andSunny
Brand strategy and creative advertising agency known for culturally resonant campaigns
Instrument
Design and technology agency focused on digital products, brand experiences, and innovation
The Harris Poll
Legacy research and data firm providing consumer insights, polling, and brand intelligence
Movers+Shakers
Social-first creative agency specializing in TikTok, cultural marketing, and emerging platforms
Constellation Collective Model
Cross-agency collaboration framework enabling integrated client engagements across member agencies
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
No