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Stagwell Inc.

Stagwell Inc.

Marketing Services & AdTech Holding CompanyHolding Companystagwellglobal.com

Stagwell Inc. is a global marketing and communications group founded in 2015 by Mark Penn, initially backed by a $250 million investment from former Microsoft CEO Steve Ballmer.

Last updated Oct 11, 2026 by the ATDb Editorial Team · Connections updated Oct 27, 2026

In the news
Founded
2015
HQ
New York, New York, United States
Connections
98

AI-drafted from public sources78 sources cited

At a glance

Employees
10001+
Revenue
$2.5B–$3B
Stock
STGW
8integrations21corporate family1acquisitions
AI-Powered PlatformMarketing CloudMarketing Technology

About

Challenger holding company to the Big Six (WPP, Publicis, Omnicom, IPG, Dentsu, Havas), differentiated by proprietary marketing technology and a modern agency network

Stagwell Inc. is a global marketing and communications group founded in 2015 by Mark Penn, initially backed by a $250 million investment from former Microsoft CEO Steve Ballmer. The company operates as a digital-first network that helps clients evolve their creative, media, technology, digital platforms, audiences, and products to build fully integrated marketing strategies. Its Stagwell Media Network brings together a parcel of media agencies — including Media Kitchen, Assembly, and Multiview — accounting for close to $5 billion in media spend. Stagwell has also pursued growth in out-of-home advertising through a strategic partnership with OOH specialist Talon, expanding its collective global presence in data-driven OOH planning, buying, and proprietary technologies for advertisers. On the technology side, Stagwell has acquired an AI-powered SaaS platform and a creative technology partner focused on AI, digital transformation, and immersive experiences. The company is publicly traded on NASDAQ under the ticker STGW, headquartered in New York with significant offices in Washington, DC. Source 1: wikipedia.org — Stagwell Source 2: stagwellglobal.com — About Us Source 3: stagwellglobal.com — Stagwell Group's Mark Penn wants its holding company ... Source 4: talonooh.com — Talon Outdoor and Stagwell Expand Data-Driven OOH ...

Business model

Agency Holding Company with Proprietary SaaS Layer

Target market

Enterprise

What they offer

  • Stagwell Marketing Cloud

    Proprietary suite of SaaS marketing tools available to network agencies and external clients, including AI, data, and analytics capabilities

  • PRophet

    AI-powered media intelligence and PR pitching platform that predicts journalist interest and optimizes earned media outreach

  • Koalifyed

    Influencer marketing platform for discovery, campaign management, and performance measurement

  • Harris Brand Platform

    Brand health tracking and consumer sentiment analytics tool powered by Harris Poll data

  • Reputation Defender

    Online reputation management and privacy protection service for individuals and businesses

  • Multiview

    B2B digital media and advertising solutions targeting niche professional audiences via association partnerships

  • Assembly

    Global media agency within the network offering data-driven media planning, buying, and analytics

  • 72andSunny

    Creative agency known for brand storytelling and culturally resonant advertising campaigns

  • Anomaly

    Independent-minded creative agency focused on brand transformation and business impact

  • Code and Theory

    Digital-first creative and technology agency specializing in digital transformation and product design

Key features

Proprietary Stagwell Marketing Cloud SaaS suite~70-agency global network across 34+ countriesIntegrated creative, media, data, and technology capabilitiesAI-powered tools including PRophet for earned mediaBrand health and consumer research via Harris PollInfluencer marketing platform (Koalifyed)Digital transformation and experience design (Code and Theory)Performance media buying and planning (Assembly)Public affairs and advocacy capabilitiesRecurring SaaS revenue alongside traditional agency fees

Use cases

Integrated brand campaign development across creative, media, and digital channelsAI-driven PR and earned media strategy using PRophetBrand health tracking and competitive benchmarking via Harris Brand PlatformInfluencer identification, management, and ROI measurementDigital product design and enterprise digital transformationPerformance media planning and programmatic buyingOnline reputation management for executives and brandsB2B niche audience advertising through association mediaPublic affairs, advocacy, and government communicationsConsumer research and polling for strategic decision-making

Customer segments

Fortune 500 consumer brandsFinancial services companiesHealthcare and pharmaceutical companiesTechnology companiesGovernment and public sectorRetail and e-commerce brandsMedia and entertainment companiesB2B enterprises

Tech & specs

Technology stack

Proprietary AI/ML models (PRophet)Cloud-based SaaS platformsData analytics and business intelligence toolsProgrammatic advertising technologyCRM and marketing automation integrationsSocial listening and media monitoring toolsInfluencer marketing platform infrastructureBrand tracking and survey research platforms

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Limited

Corporate history
  1. 2015 · Founded
How it came together
  • 2021·Rebranded → Stagwell Inc.↗
  • 2024·Acquired → Stagwell Inc.↗
See the full lineage →
Connection details
View Stagwell Inc.’s full portfolio (21) See integrations with Stagwell Inc. (8) See people at Stagwell Inc. (4) See acquisitions by Stagwell Inc. (1)

Explore further

4 views
On the Holdco MapStagwell Inc.Recent M&Aon the TimelineOn the Mapby country + regionOn the GraphNetwork around Stagwell Inc.