HarrisX
HarrisX delivers rapid, technology-driven market research and public opinion polling with high credibility through major media partnerships, enabling brands and organizations to make data-informed decisions quickly.
Last updated May 11, 2026 by the ATDb Editorial Team
- Industry
- Market Research & Data Analytics
- Business Model
- Research-as-a-Service
- Target Market
- Enterprise
- Employee Count
- 51-200
- Parent Company
- Stagwell Inc.
- API Available
- Limited
Mid-tier but high-profile research firm known for fast-turnaround digital polling and strong media partnerships
HarrisX is a technology-enabled market research and polling firm founded in 2017, operating as a subsidiary of Stagwell Inc. The company was formed when Stagwell acquired mobile research assets from Nielsen, and has since grown into a full-service research organization known for its speed, scale, and digital-first methodology. HarrisX conducts surveys and polling across consumer, political, and corporate audiences, leveraging proprietary technology to deliver rapid insights. HarrisX has built a strong reputation in public opinion research, frequently cited in major media outlets including Reuters, The Hill, and Harvard CAPS/Harris Poll collaborations. The firm offers a range of research products including omnibus surveys, custom research, brand tracking, and political polling. Its digital-first approach allows for faster turnaround times compared to traditional research firms, making it attractive to media companies, political campaigns, and corporate clients seeking timely data. Within the Stagwell ecosystem, HarrisX contributes research and data intelligence capabilities that complement Stagwell's broader marketing services portfolio. The company competes with established research firms like Morning Consult, YouGov, and Ipsos, differentiating itself through its technology infrastructure, speed of delivery, and its high-profile media partnerships that lend credibility to its polling methodologies.
Omnibus Surveys
Shared-cost survey platform allowing clients to add questions to regularly fielded national surveys for cost-efficient consumer insights
Custom Research
Bespoke quantitative and qualitative research studies tailored to specific client objectives
Political Polling
Public opinion and electoral polling services widely cited in major media outlets
Brand Tracking
Ongoing measurement of brand health, awareness, and sentiment metrics
Harvard CAPS/Harris Poll
High-profile monthly polling partnership with Harvard Center for American Political Studies covering political and social issues
- 2017Founded