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The Data & Analytics category encompasses a diverse set of tools and platforms designed to help organizations extract value from their data assets. These solutions address a fundamental challenge in modern business: the overwhelming volume and complexity of data generated across customer touchpoints, operational systems, and digital properties. Companies in this space solve problems ranging from data preparation and integration (cleaning raw data for analysis) to behavioral analytics (understanding how users interact with products), customer feedback analysis (extracting insights from unstructured feedback), and business intelligence (visualizing metrics and KPIs for decision-making). By making data more accessible, actionable, and understandable, these platforms enable organizations to move beyond raw metrics toward genuine business intelligence. Within the AdTech ecosystem specifically, Data & Analytics solutions play a critical enabling role. Advertisers, agencies, and platforms rely on sophisticated data capabilities to measure campaign performance, understand audience behavior, optimize targeting, and demonstrate ROI. As privacy regulations tighten and third-party cookies deprecate, the ability to collect, analyze, and activate first-party data becomes increasingly valuable. These analytics tools help AdTech stakeholders make sense of complex, multi-channel attribution, understand customer journeys across touchpoints, and identify patterns that inform media buying decisions and creative optimization. Without robust analytics infrastructure, modern advertising operations cannot function effectively. Current dynamics in this category reflect the industry's shift toward AI-driven insights and real-time decision-making. Many of the representative companies leverage machine learning and natural language processing to automate data preparation, surface hidden patterns, and transform unstructured data into actionable intelligence. There is also a clear consolidation trend, exemplified by Alteryx's acquisition of Trifacta, suggesting that larger enterprise software companies are recognizing the strategic value of specialized analytics capabilities. Additionally, the emphasis on cloud-native architectures and data warehouse integration indicates that organizations increasingly expect seamless connectivity between their analytics tools and modern data infrastructure, enabling faster insights and more agile decision-making cycles.
Analytics & Data Intelligence
Adobe Analytics is an enterprise-grade web analytics and marketing intelligence platform that provides real-time insights and advanced segmentation for digital marketing optimization.
Web Analytics & Marketing Measurement
Google's web analytics platform that tracks and reports website traffic, user behavior, and marketing campaign performance.
Enterprise Technology & IT Services
IBM (International Business Machines Corporation) is a global technology leader with over a century of innovation, founded in 1911 and headquartered in Armonk, New York. The company has successfully transformed from a hardware-focused mainframe manufacturer to a comprehensive enterprise technology and consulting powerhouse. IBM operates across multiple technology domains including hybrid cloud infrastructure, artificial intelligence through its Watson platform, quantum computing research and ...
Marketing Technology (MarTech) / AdTech / Business Intelligence
Improvado is a leading enterprise-grade marketing data integration and analytics platform that specializes in automating ETL (Extract, Transform, Load) processes for marketing and advertising data. The company serves as critical infrastructure in the AdTech ecosystem, enabling marketing teams to consolidate data from hundreds of advertising channels and platforms into unified dashboards for comprehensive analysis. By eliminating manual data aggregation work, Improvado transforms what traditio...
E-commerce Enablement / Marketplace Analytics
Jungle Scout is a leading e-commerce software and services company that provides tools and resources to help Amazon sellers grow their businesses. The company's platform offers a suite of data-driven solutions for product research, market analysis, and optimizing sales performance.
Audio Streaming & Digital Advertising Technology (AdTech)
Spotify Technology is a global leader in audio streaming services, fundamentally transforming how millions of people discover, consume, and engage with music and podcasts worldwide. Founded in 2006 and headquartered in Stockholm, Sweden, the company has grown to serve over 489 million monthly active users across more than 180 markets, offering access to an extensive catalog of millions of songs, podcasts, and audio content. The platform combines sophisticated recommendation algorithms, person...
Product Information Management / Content Syndication
Syndigo is a product content management and syndication platform that helps brands, distributors, and retailers manage and distribute product information across digital channels.
Digital Experience Analytics / MarTech
Contentsquare is a leading digital experience analytics platform that helps businesses understand and optimize their customers' digital journeys. The company's AI-powered solutions provide deep insights into user behavior, enabling companies to deliver more personalized and engaging digital experiences.
Data Infrastructure & Analytics (AdTech Adjacent)
Databricks is a cloud-based data engineering and analytics platform that provides a unified workspace for data scientists, engineers, and analysts to collaborate on big data and machine learning projects.
Marketing Analytics & Intelligence
A marketing intelligence and analytics platform that unifies data from multiple sources to provide actionable insights for marketers, now part of Salesforce Marketing Cloud.
Business Intelligence and Data Visualization (AdTech Focus)
Klipfolio is a leading cloud-based data visualization and business intelligence platform that specializes in providing comprehensive dashboard and reporting solutions for the AdTech ecosystem. The company enables advertisers, marketing agencies, publishers, and small-to-medium businesses to consolidate data from multiple advertising channels into unified, real-time dashboards that deliver actionable insights. With the ability to connect to hundreds of data sources, including major AdTech plat...
Business Intelligence/Data Analytics
Business intelligence and data analytics platform acquired by Google Cloud in 2019, now integrated as a core component of Google Cloud's data analytics offerings.
Media Intelligence and Social Analytics
Meltwater is a global software-as-a-service (SaaS) company that provides media intelligence and social analytics solutions to help organizations monitor, analyze, and act on online conversations.
Enterprise Software & Cloud Computing
Microsoft Corporation is a multinational technology conglomerate and one of the world's largest software companies, renowned for developing, licensing, and supporting a comprehensive range of software products, services, and devices. Founded in 1975, Microsoft has evolved from its origins as a personal computer software company into a diversified technology leader with significant presence in cloud computing, productivity software, gaming, professional networking, and digital advertising. The...
Product Analytics and Digital Experience Platform
Pendo is a product experience platform that helps companies understand and guide their users, build better products, and drive growth. It provides analytics, guidance, and feedback tools to help product teams deliver exceptional digital experiences.
Digital Experience Analytics / MarTech
Quantum Metric is a digital experience intelligence platform that helps organizations understand and optimize their customer experiences. It provides real-time insights into user behavior, enabling businesses to make data-driven decisions and improve their digital offerings.
Market Research & Analytics
Research Quotient, operating under the brand name Quotient, is a leading market research and analytics firm that bridges traditional research methodologies with modern data science capabilities. The company empowers organizations across diverse industries to make informed, data-driven decisions through comprehensive research solutions, consumer insights, and predictive analytics. Quotient specializes in delivering actionable intelligence that helps businesses understand complex market dynamic...
Healthcare Marketing Intelligence
A physician-only social network and healthcare insights platform that connects doctors globally for knowledge sharing and provides pharmaceutical companies with access to physician perspectives.
MarTech/AdTech - Data Integration and Marketing Analytics
Supermetrics is a leading data integration and analytics platform that serves as a critical infrastructure provider in the AdTech and MarTech ecosystem. The company specializes in enabling marketers, advertisers, and data analysts to consolidate marketing data from multiple sources into centralized analytics platforms and data warehouses. Through its flagship data pipeline solution, Supermetrics connects over 100 marketing platforms, advertising networks, and social media channels to popular ...
Social Listening & Consumer Intelligence
A social intelligence and consumer insights platform that monitors and analyzes social media conversations and online data to help brands understand consumer sentiment and market trends.
Social Listening & Consumer Intelligence
A social listening and consumer intelligence platform that monitors brand mentions, sentiment, and trends across social media and online channels.
Data Analytics
TrueData is a leading data and analytics company that provides enterprise-grade data solutions to businesses of all sizes. They specialize in data aggregation, enrichment, and insights to help organizations make more informed decisions.
Alida is a Total Experience Management (TXM) platform that helps companies understand and act on customer and employee feedback. It provides a comprehensive suite of tools for gathering insights, engaging with communities, and driving business growth through improved experiences across the customer journey.
Analytics Automation / Data Analytics Platform
Alteryx is an analytics automation platform that enables organizations to automate data preparation, blending, and advanced analytics workflows through a low-code/no-code interface.
Ataccama is a global software company offering a unified platform for data management and governance. Its AI-powered solution integrates data quality, master data management, data governance, and data catalog capabilities, enabling organizations to achieve trusted data and make informed business decisions.
B2B Intent Data and Marketing Intelligence
Bombora is a leading provider of B2B intent data and insights, helping companies better understand and engage their target audiences. Their data-driven solutions empower businesses to make informed decisions and drive growth.
Data Management Platform / Customer Data Infrastructure
Celebrus provides first-party data capture and identity resolution technology for digital customer experience optimization and fraud prevention.
Web Analytics & Business Intelligence
Clicky is a web analytics platform founded in 2006 that provides real-time website traffic monitoring and analysis tools for businesses, bloggers, and website owners. The company offers an alternative to mainstream analytics platforms with a focus on simplicity, speed, and real-time data visualization. Clicky distinguishes itself through its user-friendly interface and emphasis on actionable insights rather than overwhelming users with excessive data points. The platform tracks individual vi...
Advertising Technology (AdTech) / Media & Telecommunications
Comcast Corporation stands as one of the world's largest media and technology conglomerates, operating at the intersection of telecommunications, entertainment, and advertising technology. Through its ownership of NBCUniversal and the leading ad-tech platform FreeWheel, Comcast has positioned itself as a dominant force in the evolving digital advertising ecosystem. The company leverages its extensive media portfolio—including broadcast networks, cable channels, streaming platforms, and theme ...
Media Measurement & Analytics
comScore is a global information and analytics company that measures audiences, brands and consumer behavior across media platforms. They provide data and analytics to businesses, media, and advertising agencies.
Customer Experience Management / Market Research Technology
Enterprise feedback and market research platform provider that was acquired by Forsta in 2019, now operating as part of the Forsta portfolio of experience management solutions.
Analytics Software / Product Analytics
Countly is an open-source mobile and web analytics platform that provides organizations with comprehensive user behavior tracking and analysis capabilities while maintaining full data ownership and transparency. Founded to address growing concerns about data privacy and regulatory compliance, Countly distinguishes itself in the analytics market by offering both self-hosted and cloud-based deployment options, enabling privacy-conscious organizations and enterprises with strict compliance requi...
Website Analytics and Conversion Optimization
Crazy Egg provides website analytics and heatmap tools to help businesses understand user behavior on their websites. By visualizing user clicks, scrolls, and movements, Crazy Egg helps improve website design and conversion rates. This allows businesses to optimize their websites for better performance and user experience.
Cloud Monitoring and Observability
Datadog is a leading provider of cloud-scale monitoring and analytics infrastructure solutions designed for modern application environments. The company specializes in delivering comprehensive observability across the entire technology stack, enabling organizations to monitor infrastructure, applications, logs, and user experiences in real-time. Through its unified SaaS-based platform, Datadog helps development, operations, and security teams collaborate more effectively by providing deep vis...
Dataiku is a leading AI and machine learning platform that enables companies to build and deploy AI solutions at scale. It offers a collaborative environment for data scientists, analysts, and business users to develop, deploy, and manage data projects, fostering enterprise-wide adoption of AI.
Enterprise AI/ML Platform, AutoML, MLOps
DataRobot is an enterprise artificial intelligence platform company that specializes in agentic AI and automated machine learning (AutoML) solutions. The company's platform enables organizations to build, deploy, and manage AI agents at scale, democratizing data science through end-to-end automation of the machine learning lifecycle. DataRobot's mission centers on helping enterprises move beyond experimental AI pilots to production-ready solutions that deliver measurable business outcomes. T...
Digital Experience Analytics
Decibel is an enterprise-grade digital experience analytics platform that empowers organizations to deeply understand and optimize customer interactions across their digital properties. The company has positioned itself at the forefront of experience intelligence by capturing and analyzing digital body language—including micro-gestures, mouse movements, frustration signals, and engagement patterns—to provide actionable insights that traditional web analytics tools cannot deliver. Through adva...
Denodo is a leader in data virtualization, providing a platform that integrates disparate data sources in real-time without replication. It enables organizations to access, combine, and deliver data to business users and applications faster and more efficiently for analytics, data science, and operational uses.
Descartes Labs is a geospatial intelligence company that leverages satellite imagery and other Earth observation data with artificial intelligence and machine learning. They provide a cloud-native platform for data fusion, analysis, and model development, enabling organizations to monitor, measure, and predict changes on Earth for various industries.
Social Media Analytics & Intelligence
Digimind is a global social media monitoring and competitive intelligence platform founded in 1998, specializing in helping businesses track, analyze, and leverage social media data for strategic decision-making. The company provides enterprise-grade solutions that enable organizations to monitor brand mentions across social networks, news sites, blogs, forums, and other digital channels, while delivering actionable insights through advanced analytics and AI-powered sentiment analysis. With ...
Search and Analytics Infrastructure / Observability
Elastic is a leading provider of search-powered analytics infrastructure solutions, best known for its flagship Elastic Stack (formerly ELK Stack) comprising Elasticsearch, Logstash, and Kibana. The company delivers enterprise-grade search, observability, and security solutions that enable organizations to extract actionable insights from massive volumes of structured and unstructured data in real-time. Elastic's distributed, RESTful search and analytics engine powers mission-critical applica...
Data Management Software
Erwin is an enterprise data intelligence software company providing data modeling, data governance, and enterprise architecture solutions for large organizations.
Location Intelligence & Data
Location data and intelligence platform that was acquired by Foursquare in 2020, providing geolocation data and audience insights for marketing and advertising.
Fiddler AI is a leading Model Performance Management (MPM) and Explainable AI (XAI) platform. It helps enterprises monitor, explain, and analyze their AI models in production, ensuring transparency, fairness, and optimal performance. The platform empowers data science and MLOps teams to build trust and achieve responsible AI.
Data Infrastructure / MarTech Infrastructure
Fivetran is a data integration platform that automates the movement of data from various sources into a customer's data warehouse or cloud data platform. It aims to simplify and accelerate data integration, eliminating manual processes and ensuring data reliability. The platform offers pre-built connectors to numerous applications and databases, making it easy to connect to a wide array of data sources.
Thermal Imaging and Sensor Systems (Not AdTech)
FLIR Systems is a leading manufacturer of thermal imaging cameras, sensors, and detection systems for defense, industrial, and commercial applications.
Mobile Analytics and Advertising
Mobile analytics and advertising platform that provides app developers with insights into user behavior and monetization tools.
Digital Experience Analytics / Customer Experience Intelligence
Fullstory is a digital experience intelligence platform that helps businesses understand, measure, and improve their online customer experiences. It provides session replay, heatmaps, and analytics to identify friction points and optimize user journeys on websites and mobile apps, enabling teams to build better digital products.
Digital Experience Analytics
Glassbox provides a digital experience analytics platform that helps businesses understand and improve their customer journeys across all digital channels. It uses session replay, AI-powered insights, and real-time data to identify friction points and optimize conversions. The platform enables businesses to gain deeper user behavior insights.
Behavior Analytics / User Experience
Hotjar is a behavior analytics and user feedback platform that helps businesses understand how users interact with their websites through heatmaps, session recordings, and surveys.
Marketing Analytics / Customer Data Platform
Indicative was a customer analytics platform that helped product and marketing teams analyze user behavior and optimize customer journeys through behavioral cohort analysis.
InMoment is a leading provider of customer experience (CX) intelligence solutions, helping businesses gather, analyze, and act on customer and employee feedback. Its cloud-based platform combines advanced analytics, AI, and human expertise to deliver actionable insights that drive improved experiences and business outcomes.
Labelbox provides a comprehensive platform for machine learning teams to create, manage, and evaluate high-quality training data. It offers tools for data labeling, annotation, data cataloging, and model diagnostics to accelerate AI development and deployment.
B2B Data Intelligence and Customer Data Platform (CDP)
Leadspace is a B2B data intelligence and customer data platform (CDP) provider that empowers enterprise sales and marketing teams to optimize their go-to-market strategies through unified, actionable customer profiles. The platform aggregates data from multiple sources and leverages machine learning algorithms to create comprehensive customer profiles that enable organizations to identify ideal customer profiles (ICPs), prioritize high-value accounts, and execute precision-targeted account-ba...
Retail Analytics and Personalization
Manthan was an AI-powered analytics and personalization platform for retailers that was acquired by RichRelevance in 2020 and subsequently became part of Algonomy.
Data Integration and Analytics Infrastructure
Matillion is a leading data productivity company that provides powerful, purpose-built data integration and transformation solutions for cloud data warehouses. Its platform helps organizations extract, load, and transform data at scale, enabling data teams to accelerate the delivery of actionable insights and drive business value.
Web Analytics & Business Intelligence
Matomo (formerly Piwik) is a leading open-source web analytics platform that provides organizations with full control over their data while respecting user privacy. Founded in 2007, Matomo offers a powerful alternative to proprietary analytics solutions like Google Analytics, emphasizing data ownership, privacy compliance, and transparency. The platform is used by over 1 million websites across 190+ countries, including governments, enterprises, and small businesses that prioritize data sover...
Experience Management / Customer Experience Analytics
Medallia is an enterprise experience management platform that captures and analyzes customer, employee, and digital experience signals to drive business improvements.
Business Intelligence and Analytics Software
MicroStrategy is an established enterprise software company specializing in business intelligence (BI), analytics, and mobile software platforms. The company provides comprehensive solutions that enable organizations to analyze vast amounts of internal and external data, transforming raw information into actionable insights for strategic decision-making. MicroStrategy's platform is designed to support large-scale enterprise deployments, offering robust data visualization, advanced analytics, ...
Sales Intelligence & Data Enrichment
MixRank provides sales intelligence and data enrichment solutions, offering insights into companies' technology usage, advertising strategies, and digital presence.
Marketing Technology / Website Analytics
Mouseflow is a behavior analytics platform that provides session replay, heatmaps, and user feedback tools to help businesses optimize their website user experience.
Nauto is an AI-powered fleet safety and driver behavior platform that uses computer vision and predictive analytics to prevent collisions and improve driver safety.
Software and IT Services
New Relic is a cloud-based observability platform that helps companies of all sizes monitor and optimize their software applications, infrastructure, and digital customer experiences.
Measurement & Analytics
Nielsen Digital provides digital audience measurement, analytics, and advertising effectiveness solutions as part of Nielsen's broader media measurement portfolio.
Market Intelligence & Consumer Insights
Numerator is a leading market research and data analytics company that provides comprehensive consumer and retail insights to businesses. They leverage a combination of data sources, including point-of-sale, e-commerce, and consumer panel data, to deliver actionable intelligence to their clients.
Ocrolus is a document AI platform that automates the analysis of financial documents for the lending industry. It leverages AI and human-in-the-loop validation to extract and analyze data from bank statements, pay stubs, and other financial records, enabling faster and more accurate credit decisions and fraud detection.
Marketing Analytics & Attribution
Oribi was a no-code web analytics and conversion optimization platform that simplified marketing attribution for SMBs before being acquired by LinkedIn in 2022.
Enterprise Software - Big Data Analytics and AI Platforms
Palantir is a leading enterprise software company specializing in big data analytics and artificial intelligence platforms. The company provides sophisticated analytics infrastructure solutions that enable organizations to integrate, visualize, and analyze massive datasets from disparate sources. Palantir's platforms are designed to help government agencies, financial institutions, healthcare organizations, and commercial enterprises make data-driven decisions by transforming complex data int...
Web Analytics & Marketing Technology
Piwik PRO is a privacy-focused analytics platform provider that enables organizations to collect, analyze, and understand their digital data while maintaining full control and ownership. Founded as an evolution of the open-source Piwik project (now Matomo), Piwik PRO has positioned itself as a premium enterprise solution that addresses the growing need for analytics platforms that comply with stringent data protection regulations such as GDPR, HIPAA, and other regional privacy laws. The compa...
Web Analytics
Plausible Analytics is a privacy-first web analytics platform designed as an ethical alternative to traditional analytics solutions like Google Analytics. The company provides website owners and digital marketers with essential traffic insights while maintaining strict adherence to privacy regulations including GDPR, CCPA, and PECR. By eliminating the use of cookies and personal data collection, Plausible enables organizations to track website performance without requiring cookie consent bann...
Enterprise Data Management & Data Integrity Software
Precisely is a leading enterprise software company specializing in data integrity, data governance, and location intelligence solutions for organizations worldwide. The company provides comprehensive tools and platforms that enable businesses to ensure data accuracy, consistency, and compliance throughout the entire data lifecycle. With a strong focus on data quality management, Precisely helps enterprises address critical challenges including data standardization, address verification, geoco...
Digital Marketing Services / Advertising Technology
S4 Capital is a digital-only marketing services company founded to reimagine the advertising and marketing industry for the digital age. Unlike traditional marketing holding companies, S4 Capital operates as a purely digital enterprise, combining creative content production, programmatic advertising, and first-party data strategies into a unified service offering. The company positions itself as an agile, technology-enabled alternative that delivers faster execution, transparent pricing, and ...
Sisense is a business intelligence (BI) and analytics software company that provides a platform for data preparation, analysis, and visualization. Its platform enables organizations to embed analytics directly into their products and workflows, empowering users to make data-driven decisions and uncover actionable insights.
Data Infrastructure & Analytics
Snowplow Analytics is a leading data infrastructure company that provides an open-source behavioral data platform designed to help organizations collect, process, and analyze granular event-level data from their web, mobile, and server-side applications. Founded in 2012, the company pioneered the concept of 'data creation' as opposed to traditional analytics, giving businesses complete ownership and control over their first-party data. The platform enables companies to track every customer in...
Data Analytics & Observability
Splunk is a data platform company that provides software for searching, monitoring, and analyzing machine-generated data through a web-style interface.
Observability & Security Analytics
Cloud-native machine intelligence platform providing log management, monitoring, and security analytics for modern applications and infrastructure.
Market Research & Customer Experience Technology
SurveyMonkey is a leading online survey and feedback platform that enables organizations to collect, analyze, and act on customer and employee insights.
Business Intelligence & Analytics
Tableau Software is a leading visual analytics platform that helps people see and understand data through interactive dashboards and business intelligence tools.
Data Analytics & Infrastructure
Teradata is an enterprise cloud analytics and data platform company that provides data warehousing, analytics, and consulting services to large organizations.
Business Intelligence and Analytics Software
ThoughtSpot is a leading enterprise analytics and business intelligence platform that revolutionizes how organizations interact with their data through AI-powered search and analytics capabilities. Founded in 2012 and headquartered in Mountain View, California, the company has established itself as a pioneer in search-driven analytics, enabling business users to query complex data sets using natural language search similar to Google. The platform leverages proprietary in-memory calculation te...
Business Intelligence & Analytics
TIBCO Spotfire is an advanced analytics and business intelligence platform that enables interactive data visualization, predictive analytics, and AI-driven insights for enterprise decision-making.
Trax is a global leader in computer vision solutions for retail, transforming retail execution and merchandising. It provides real-time, accurate insights into store conditions, helping brands and retailers optimize shelf performance and enhance the shopper experience through advanced AI and image recognition technology.
Trifacta was a data preparation and wrangling platform that helped organizations clean, structure, and enrich raw data for analytics, acquired by Alteryx in 2022.
User Research & Experience Testing
UserTesting provides a human insight platform that enables companies to gather real-time feedback from actual users through video-based testing and research.
Verint Systems Inc. is a global leader in customer engagement and security intelligence solutions. The company provides an Actionable Intelligence platform that leverages AI and analytics to help organizations improve customer experience, reduce costs, and enhance security.
SEO Software & Digital Marketing Tools
Ahrefs is a prominent software-as-a-service (SaaS) company specializing in search engine optimization (SEO) tools and digital marketing intelligence. Founded to help website owners, digital marketers, and SEO professionals improve their online visibility, Ahrefs has established itself as one of the most comprehensive SEO toolsets in the industry. The platform is built around one of the largest third-party databases of live backlinks, crawling billions of web pages daily to provide users with ...
Airbyte is an open-source data integration platform that enables engineers to easily move and consolidate data from various sources to data warehouses, lakes, and other destinations. It offers a vast catalog of pre-built connectors and supports custom connector development, providing flexibility and scalability for modern data pipelines.
Alchemer, formerly SurveyGizmo, is a leading survey software platform that empowers businesses to collect, analyze, and act on feedback. It provides comprehensive tools for creating surveys, quizzes, and forms, helping organizations make data-driven decisions to improve customer and employee experiences.
Data Infrastructure/Integration
Alooma was a data pipeline platform that enabled companies to consolidate and integrate data from multiple sources into cloud data warehouses before being acquired by Google in 2019.
Business Intelligence & Analytics / AIOps
Anodot is an AI-powered analytics and anomaly detection platform that helps businesses monitor their data in real-time. It automatically detects anomalies and incidents across various domains like revenue, operations, and customer experience, enabling proactive problem resolution and preventing business impact.
Product Analytics & Data Governance
Avo is a product analytics governance platform founded in 2018 that helps companies ensure data quality and consistency across their digital products. The company provides a collaborative workspace where product managers, engineers, and data analysts can plan, implement, and verify product analytics tracking. Avo's platform acts as a single source of truth for tracking plans, preventing bad data from entering analytics systems through code generation, type-safe analytics wrappers, and real-ti...
Business Intelligence & Analytics
Birst was a cloud-based business intelligence and analytics platform acquired by Infor in 2017, now integrated into Infor's enterprise software suite.
Data Integration / Marketing Technology
Blendo was a cloud-based data integration platform that automated the process of syncing data from various sources into data warehouses for analytics.
SEO Technology / MarTech
Botify is an enterprise-grade SaaS platform specializing in AI-powered search engine optimization (SEO) solutions for large-scale websites. The company's platform combines advanced web crawling technology, log file analysis, and machine learning algorithms to help businesses optimize their organic search performance. By providing deep insights into how search engines interact with websites, Botify enables digital marketing teams and SEO professionals to identify technical issues, prioritize o...
Business Intelligence and Analytics
Chartio was a cloud-based business intelligence and data visualization platform that enabled non-technical users to explore and analyze data through an intuitive drag-and-drop interface.
Customer Experience Management (CXM) / Customer Analytics / AI-powered Business Intelligence
Chattermill is an AI-powered customer experience management platform that transforms unstructured customer feedback into actionable business intelligence through advanced natural language processing (NLP) and machine learning technologies. The platform addresses a critical challenge for modern organizations: analyzing massive volumes of customer data across multiple touchpoints in real-time. By consolidating feedback from surveys, customer reviews, support tickets, social media channels, and ...
Marketing Technology - SEO Tools & Analytics
CognitiveSEO is a software-as-a-service (SaaS) company specializing in comprehensive search engine optimization tools and analytics for digital marketers, SEO professionals, and businesses of all sizes. The platform differentiates itself in the crowded SEO tools market by offering an integrated suite of solutions within a unified dashboard, including keyword research, backlink analysis, rank tracking, content optimization, and technical SEO auditing capabilities. This all-in-one approach addr...
SEO Technology
Real-time SEO auditing and monitoring platform that tracks website changes and their impact on search engine optimization performance.
Web Analytics & Business Intelligence
Countable is a web analytics platform that enables businesses to track, measure, and analyze website traffic and user behavior patterns across their digital properties. The platform serves as a comprehensive business intelligence solution, transforming raw visitor data into actionable insights that support marketing optimization, product development, and user experience enhancement. Its primary customer base includes digital marketing teams, e-commerce businesses, SaaS companies, and content ...
Crosspixel is an AdTech company providing a full-stack programmatic advertising platform for advertisers and publishers. They specialize in data-driven solutions, offering Demand-Side Platforms (DSP), Supply-Side Platforms (SSP), and Data Management Platforms (DMP) to optimize ad campaigns and enhance transparency across various digital channels.
Customer Experience Management (CXM) / Customer Feedback Analytics
Cxtera is a customer experience management (CXM) platform provider that specializes in transforming fragmented customer feedback into unified, actionable business intelligence. The company consolidates data from multiple touchpointsâincluding surveys, social media, support tickets, and direct customer interactionsâinto a centralized analytics environment, enabling organizations to develop holistic insights into customer sentiment, satisfaction trends, and experience pain points that direc...
Business Intelligence & Analytics Dashboards
Cyfe is an all-in-one business dashboard application designed to help businesses monitor and analyze data from various online services in one centralized platform. It provides custom dashboards, data reporting, and client management features to track key performance indicators across marketing, sales, finance, and more.
Data Analytics/Business Intelligence
Datameer is a SaaS data transformation platform that enables business users to prepare and model data in Snowflake through a no-code, spreadsheet-like interface.
Business Intelligence & Analytics
Datapine was a business intelligence and data analytics platform that provided self-service BI tools and dashboards before being acquired by RIB Software.
Data Visualization / Publishing Tools
Datawrapper is a powerful online tool that enables users, particularly journalists and data professionals, to create interactive and responsive charts, maps, and tables for publication. It focuses on simplicity and speed, allowing for quick and effective data visualization without requiring coding skills.
SEO Technology / MarTech
DeepCrawl is a specialized technical SEO platform that provides enterprise-grade website crawling and analysis capabilities to help businesses optimize their search engine visibility and performance. The platform serves as a comprehensive solution for identifying, diagnosing, and resolving technical SEO issues at scale, enabling digital marketing teams, SEO professionals, and web developers to maintain optimal website health. By simulating search engine crawlers, DeepCrawl provides deep insig...
Dundas Data Visualization is a leading provider of business intelligence and data visualization solutions. They offer a comprehensive BI platform, Dundas BI, which enables users to connect to various data sources, create interactive dashboards, and generate reports for data-driven decision-making.
Financial Services Technology / Credit Reporting & Data Analytics
Experian is a global information services company and one of the world's leading credit reporting agencies, providing data and analytical tools to clients across multiple industries. The company operates through three primary business segments: Credit Services, Decision Analytics, and Marketing Services. Experian collects, aggregates, and analyzes consumer and business credit information, offering comprehensive solutions that help organizations make informed decisions about lending, fraud pre...
Data-Driven Marketing Services
A subsidiary of Publicis Groupe that provides data-driven marketing and advertising solutions, specializing in customer intelligence and personalized marketing campaigns.
Faraday is a predictive analytics platform that empowers brands to understand and predict customer behavior, enabling more effective marketing, sales, and product strategies. It leverages AI and machine learning to generate actionable customer insights and build high-value audience segments.
Web Analytics
Fathom Analytics is a privacy-first website analytics platform that provides businesses with essential website metrics without compromising visitor privacy. Founded as an alternative to traditional analytics platforms that collect extensive user data, Fathom emphasizes simplicity, transparency, and compliance with global privacy regulations including GDPR and CCPA. The platform offers a streamlined approach to understanding website traffic, focusing on actionable insights rather than overwhel...
Customer Experience Management / Feedback & Survey Software
Feedier is a customer experience management platform that fundamentally reimagines feedback collection by combating survey fatigue through innovative gamification mechanics and reward-based incentive systems. The company transforms conventional survey experiences into engaging, interactive encounters that capture authentic customer sentiment while achieving significantly higher response and completion rates than traditional survey tools. By integrating sophisticated analytics capabilities wit...
Web Analytics & Marketing Technology
Finteza is a comprehensive web analytics and conversion optimization platform that positions itself as an intelligent alternative to mainstream analytics solutions in the digital marketing technology landscape. The company has carved out a distinctive niche by specializing in traffic quality assessment and sophisticated bot detection capabilities, addressing the critical challenge of data accuracy and metric integrity that affects digital marketers globally. By enabling businesses to effectiv...
Data Visualization Software
FusionCharts is a JavaScript charting library provider offering data visualization solutions for web and mobile applications across various industries.
Business Intelligence/Data Visualization
Geckoboard is a business dashboard software that helps teams visualize and monitor key metrics in real-time on TV displays and screens.
Business Intelligence & Analytics
Business intelligence and data visualization platform that helps companies consolidate and visualize metrics from multiple data sources in real-time dashboards.
Data Visualization Software / Developer Tools
Highcharts is a leading provider of JavaScript-based charting libraries that enables developers and organizations to create interactive, visually compelling data visualizations for web and mobile applications. Founded in Norway, the company has established itself as a trusted solution in the data visualization space, serving developers across industries ranging from finance and healthcare to media and e-commerce. Their flagship product offers a comprehensive suite of chart types including lin...
Marketing Performance Management
Marketing performance management platform that helped B2B marketers plan, budget, and measure marketing campaigns and ROI.
Digital Media & Advertising Technology
IAC Inc. (InterActiveCorp) is a diversified media and internet holding company that operates a portfolio of digital brands and platforms across multiple verticals. The company has established itself as a significant force in the digital advertising technology ecosystem through its ownership and operation of advertising-driven properties, content platforms, and programmatic advertising infrastructure. IAC's strategic approach focuses on building, acquiring, and scaling digital businesses that ...
Analytics/Data Platform
Interana was a behavioral analytics platform that enabled fast, interactive analysis of large-scale event data before being acquired by Scuba Analytics in 2018.
SEO Software & Digital Marketing Tools
Linkody is a specialized SEO technology company that provides comprehensive backlink monitoring and analysis solutions designed for digital marketers, SEO professionals, and website owners. The platform's core functionality revolves around real-time backlink profile tracking, enabling users to monitor their link-building efforts, analyze competitor strategies, and identify potentially harmful links that could negatively impact search engine rankings. Through automated link discovery, continuo...
Business Intelligence & Analytics
Logi Analytics provides embedded analytics and business intelligence solutions that enable software companies to integrate dashboards, reports, and data visualizations into their applications.
SEO Tools & Link Intelligence
Majestic is a specialized data intelligence company that has established itself as a leading provider of SEO tools and backlink analysis solutions for digital marketing professionals, SEO specialists, and businesses seeking to enhance their online visibility. The company's core offering revolves around comprehensive link intelligence data, enabling organizations to analyze their backlink profiles, conduct competitive research, and make data-driven decisions to improve their search engine rank...
Business Intelligence & Analytics
Metabase is an open-source business intelligence and embedded analytics platform that empowers teams to visualize and explore data without technical expertise. The platform features AI-powered natural language querying, connects to 50+ data sources, and serves over 30,000 companies worldwide with both free open-source and enterprise solutions.
Product Analytics
Mixpanel is a leading AdTech Platform that provides advanced analytics and user engagement tools for businesses to optimize their digital marketing campaigns.
SEO Software / Marketing Technology
Moz is a leading SEO software platform providing tools for keyword research, link building, site audits, and rank tracking to help businesses improve their search engine visibility.
Data Analytics & Business Intelligence
Pentaho is a data integration and analytics platform, now part of Hitachi Vantara, providing enterprise data management and business intelligence solutions.
Business Intelligence / Data Analytics
Data analytics and business intelligence platform that was acquired by Sisense in 2019, enabling data-driven teams to analyze and visualize complex datasets.
Business Intelligence and Data Visualization
Plecto is a Danish-based business intelligence and data visualization platform founded in 2012 that specializes in real-time performance tracking and KPI dashboards. The company provides a comprehensive solution for businesses to consolidate data from multiple sources, visualize metrics on customizable dashboards, and motivate teams through gamification features. Plecto serves organizations across various industries including sales, customer support, marketing, and operations teams who need t...
Plotly is a technical computing company that develops online data analytics and visualization tools. They provide open-source graphing libraries for Python, R, MATLAB, and JavaScript, alongside a commercial platform for enterprise data science and AI applications. Their tools enable users to create interactive, publication-quality graphs and build analytical web applications.
Rivery is an enterprise-grade, all-in-one data integration platform that simplifies the process of ingesting, transforming, and orchestrating data. It enables businesses to centralize data from various sources into data warehouses for advanced analytics, business intelligence, and operational use cases.
SEO Software & Digital Marketing Technology
Screaming Frog is a UK-based specialized software company that has established itself as the leading provider of professional SEO tools for digital marketers, agencies, and enterprises worldwide. The company's flagship product, Screaming Frog SEO Spider, has become an industry-standard desktop website crawler that enables SEO professionals to conduct comprehensive technical audits, identify on-site issues, and optimize website performance for search engines. The tool's capability to crawl web...
SEO Tools & Content Analysis Software
Siteliner is a specialized web-based tool designed to help website owners, SEO professionals, and content managers identify and resolve duplicate content issues across their websites. The platform crawls websites to detect identical or similar content across multiple pages, broken links, page load times, and other technical SEO factors that can impact search engine rankings and user experience. By providing detailed reports on content duplication percentages, internal linking structures, and ...
Business Intelligence and Data Analytics
Skykit is a cloud-based technology provider specializing in comprehensive data integration and business intelligence solutions designed for modern enterprises. The platform addresses the critical challenge of data fragmentation by enabling organizations to consolidate information from multiple disparate sources, transform raw data into meaningful insights, and deliver those insights through intuitive visualization tools. Serving mid-market to enterprise organizations, Skykit's solution combin...
Product Analytics & User Experience
Smartlook is a qualitative analytics platform that provides session recordings, heatmaps, and event tracking to help businesses understand user behavior on websites and mobile apps.
Enterprise AI / Data Intelligence
Squirro is a leading provider of Augmented Intelligence solutions, empowering enterprises to unlock the full potential of their unstructured data. Their platform leverages AI, machine learning, and advanced analytics to deliver actionable insights, enhancing decision-making across various business functions like customer service, risk management, and predictive maintenance.
Superset is a comprehensive software platform designed for fitness coaches and personal trainers to manage their clients, create custom workout programs, track progress, and streamline business operations. It aims to empower fitness professionals to scale their coaching businesses efficiently by providing an all-in-one solution.
Business Intelligence & Data Visualization
A free platform for creating and sharing interactive data visualizations publicly, part of Tableau's broader business intelligence suite.
Customer Experience Analytics / Market Research Technology
Thematic is an AI-powered customer feedback analysis platform that helps businesses understand what customers are saying across various channels. It uses natural language processing (NLP) to identify themes and sentiment in unstructured data, providing actionable insights to improve products, services, and customer experience.
Credit Reporting, Identity Verification, and Risk Management
TransUnion is a global information and insights company and one of the three major credit reporting agencies in the United States, alongside Equifax and Experian. Originally founded as a credit bureau, TransUnion has significantly expanded its capabilities beyond traditional credit reporting to become a comprehensive provider of identity resolution, fraud prevention, and risk management solutions. The company leverages vast consumer data assets and advanced analytics to serve businesses acros...
SEO and Content Marketing Tools
SEO and content marketing tool that provides keyword research, competitor analysis, and website optimization insights for digital marketers.
Marketing Analytics and Data Integration
Unifi Software was a marketing intelligence platform that provided data integration and analytics solutions for enterprise marketers before being acquired by Kenshoo in 2019.
Userpilot is a product growth platform that helps SaaS companies improve user onboarding, feature adoption, and retention without writing any code. It empowers product teams to build personalized in-app experiences like tooltips, checklists, and surveys to guide users and drive product engagement.
Data Analytics and Risk Assessment
Verisk Analytics is a leading data analytics and strategic risk assessment company that serves clients across insurance, energy, financial services, government, and risk management sectors. The company specializes in collecting, analyzing, and delivering predictive analytics and decision support solutions that help organizations assess risk, detect fraud, and make data-driven business decisions. Through advanced statistical modeling, machine learning algorithms, and comprehensive data aggrega...
Content Marketing Technology
Visually was a content creation marketplace connecting brands with designers and creators for visual content including infographics, videos, and interactive experiences.
Digital Analytics and Personalization
Webtrends is a pioneering enterprise digital analytics and personalization platform provider that has been at the forefront of the digital intelligence space for over two decades. Founded in the mid-1990s as one of the first web analytics companies, Webtrends initially focused on log file analysis before evolving into a comprehensive digital intelligence platform. The company has strategically adapted to address contemporary challenges including first-party data strategies, privacy regulation...
SEO Software / Marketing Technology / SaaS
Wincher is a specialized SEO software company that delivers rank tracking and reporting solutions designed for digital marketers, SEO professionals, and website owners. The platform enables users to monitor their website's search engine rankings across multiple keywords and geographic locations, providing real-time, actionable insights to enhance organic search performance. Wincher distinguishes itself by focusing on accuracy, user-friendly reporting, and intuitive data visualization that mak...
Data Integration/MarTech
Xplenty was a cloud-based ETL (Extract, Transform, Load) and data integration platform that helped businesses prepare and move data between various sources and destinations.
Business Intelligence and Analytics Software
Yellowfin is an established enterprise business intelligence and analytics platform provider that delivers comprehensive data visualization, automated insights, and embedded analytics solutions to organizations worldwide. The company has distinguished itself in the competitive BI market through its emphasis on action-based dashboards, collaborative analytics capabilities, and automated data discovery tools that empower both technical analysts and business users to extract meaningful insights ...
IT Operations Management (ITOM) and AIOps
Zenoss is an enterprise-grade IT infrastructure monitoring and AIOps (Artificial Intelligence for IT Operations) platform provider that specializes in delivering comprehensive visibility and intelligent automation across complex hybrid IT environments. Founded to address the growing complexity of modern IT infrastructure, Zenoss serves large enterprises across multiple verticals including financial services, healthcare, telecommunications, retail, and manufacturing sectors. The company levera...
Business Intelligence & Analytics
Zoho Analytics is a self-service business intelligence and analytics platform that enables organizations to analyze data, create visualizations, and generate reports from multiple data sources.
Conversion Rate Optimization / Web Analytics
Zoho PageSense is a conversion rate optimization and website analytics platform that helps businesses understand visitor behavior and improve website performance through A/B testing, heatmaps, and personalization.
Business Intelligence & Analytics
Zoho Reports was a self-service business intelligence and analytics platform that enabled users to create reports and dashboards from various data sources.
Data Management & Intelligence
Alation is a data catalog and data intelligence platform that helps organizations find, understand, and govern data.
Product Analytics / Marketing Technology
Amplitude is a leading AdTech platform that provides data analytics and customer behavior insights to help businesses optimize their digital marketing and product strategies.
Customer Experience Management / Conversational Analytics
Clarabridge was a customer experience management platform that used AI and text analytics to analyze customer feedback across multiple channels before being acquired by Qualtrics in 2021.
Business Intelligence / Data Platform
Business information platform providing data on private and public companies, investors, funding rounds, and industry trends.
Sales Intelligence / MarTech
B2B sales and marketing intelligence platform that provided contact data, organizational charts, and technographic information to help companies identify and reach decision-makers.
Market Research & Advisory
Forrester is a leading market research and advisory firm that provides insights and guidance to companies in the AdTech and MarTech space.
Research & Advisory
Gartner is a leading research and advisory company that provides insights and tools to help organizations make informed decisions in the AdTech and MarTech space.
Market Research & Consumer Insights
Global market research and consumer insights company providing data analytics and intelligence across retail, media, and consumer behavior.
Product Analytics / Digital Analytics
Heap is a digital insights platform that provides automatic event tracking and analytics for web and mobile applications, enabling product teams to understand user behavior without manual instrumentation.
Market Research & Consumer Intelligence
NielsenIQ is a leading provider of data and analytics solutions for the AdTech industry, offering insights and intelligence to help brands and advertisers optimize their marketing strategies.
Business Intelligence / Data Analytics
Microsoft's business intelligence platform that enables users to visualize data, create interactive reports, and share insights across organizations.
Business Intelligence & Data Analytics
Qlik is an enterprise data analytics and business intelligence platform provider that enables organizations to discover insights through data visualization and AI-powered analytics.
Experience Management / MarTech
Qualtrics is an experience management platform that helps organizations collect, analyze, and act on customer, employee, product, and brand experience data.
Business Intelligence & Analytics
Tableau is a leading visual analytics platform that helps people see and understand data through interactive dashboards and business intelligence tools.
Research Technology / Text Analytics
Research Tagger is a natural language processing (NLP) tool that helps researchers and writers automatically tag and classify text data. It provides features for entity extraction, sentiment analysis, and topic modeling.
App Intelligence and Mobile Data Analytics
42matters provides app intelligence and mobile app data through APIs and analytics tools. The company specializes in gathering and analyzing data from major app stores, offering insights about millions of apps to help businesses make data-driven decisions about mobile apps and app marketing.
Market Research & Analytics
Market research and insights firm specializing in advertising industry trends, media buying behaviors, and advertiser sentiment analysis.
Social Intelligence & Audience Analytics
A social intelligence platform that uses AI to analyze social media audiences and identify interest-based segments for targeted marketing.
Marketing Measurement & Attribution
Affinity Solutions provides purchase-based marketing intelligence and measurement solutions using aggregated consumer transaction data from credit and debit cards.
Web Analytics & Competitive Intelligence
Alexa was a web analytics and traffic measurement service that provided website rankings and competitive intelligence data before being shut down by Amazon in 2022.
Market Intelligence / Business Intelligence
AlphaSense is a market intelligence and search platform that helps business professionals make better decisions by providing instant access to critical information from a vast universe of public and private content. It leverages AI to extract insights from financial documents, news, transcripts, and more.
TV Data & Measurement
Alphonso is a TV data and measurement company that uses Automatic Content Recognition (ACR) technology to track viewing behavior across smart TVs and connected devices for advertising attribution.
Travel Technology (GDS)
Amadeus is a global travel technology company providing IT solutions and distribution systems for airlines, hotels, travel agencies, and other travel industry players.
Data Infrastructure/Cloud Data Warehouse
Amazon Redshift is a fully managed, petabyte-scale cloud data warehouse service that enables fast querying and analysis of large datasets.
Product Analytics and Experimentation
Amplitude Experiment is a feature experimentation and A/B testing platform that enables product teams to test, measure, and optimize digital experiences using integrated analytics.
Mobile Analytics and Intelligence
App Annie (now data.ai) is a mobile data and analytics platform that provides market data and analytics for mobile apps and digital markets. The company helps businesses make smarter decisions by delivering comprehensive mobile performance estimates through its Intelligence platform.
Mobile App Analytics and Advertising
AppBrain provides analytics, advertising, and app promotion services for Android app developers. The platform offers tools for app promotion, SDK analytics, and market intelligence to help developers grow their mobile applications and understand the Android ecosystem.
Application Performance Management / Observability
Application performance monitoring and observability platform that provides real-time insights into business and application performance for enterprises.
Mobile App Analytics and ASO
Appfigures is a leading platform providing app store intelligence, analytics, and ASO tools for mobile app developers and publishers. It helps users track app performance, monitor competitors, and optimize their app store listings to maximize visibility and downloads.
Mobile App Analytics and ASO
AppFollow is a mobile app analytics and ASO platform that helps companies grow their mobile business through app store optimization, competitor analysis, and user feedback management. The platform provides tools for monitoring app performance, reviews, and rankings across multiple app stores.
Mobile App Marketing Intelligence and ASO
AppRadar is a mobile app marketing intelligence platform that helps developers and marketers track app rankings, monitor competitors, and optimize ASO (App Store Optimization). The platform provides real-time app store data analytics and insights across multiple countries and app stores.
Mobile App Intelligence & ASO
AppRader was a mobile app intelligence and marketing platform that provided competitive analysis, ASO tools, and market insights for mobile app developers and marketers.
Mobile App Analytics
Appsee was a mobile app analytics platform that provided visual user analytics, session recordings, and touch heatmaps for mobile applications.
Mobile App Intelligence & Analytics
Mobile app intelligence and market data platform providing app performance metrics, download estimates, and competitive intelligence for mobile apps.
Location Intelligence & Marketing Analytics
Arrivalist is a pioneering location analytics and intelligence platform that has transformed marketing attribution for the travel, tourism, and hospitality industries. The company addresses the fundamental challenge of measuring real-world impact from digital marketing investments by leveraging proprietary location verification technology to analyze billions of anonymous location signals from mobile devices. This innovative approach enables tracking of actual physical visitation patterns foll...
Ascend.io provides a Dataflow Automation platform that helps data teams build, scale, and observe their data pipelines with less effort. It unifies the entire data pipeline lifecycle, from ingestion to transformation to delivery, enabling faster development and more reliable data products. The platform aims to simplify complex data engineering tasks and improve data reliability.
Astronomer is the commercial steward of Apache Airflow, providing a modern data orchestration platform. Their flagship product, Astro, offers a managed service for Apache Airflow, enabling enterprises to build, run, and observe data pipelines at scale in the cloud.
Digital Analytics
AT Internet is a European digital analytics platform provider that was acquired by Piano in 2020, specializing in privacy-compliant web and app analytics.
Social Intelligence and Audience Analytics
Audiense is a leading social consumer intelligence platform that helps businesses understand and engage with their target audiences. It leverages social data to identify unique audience segments, uncover actionable insights, and inform marketing and communication strategies across various channels.
Computer Vision / Facial Recognition
Ayonix is a facial recognition and computer vision technology company that provides AI-powered video analytics solutions for security, retail, and smart city applications.
Mobile Advertising Technology
Barometric was a mobile advertising platform that provided real-time bidding and programmatic advertising solutions for mobile app publishers and advertisers.
Market Research & Intelligence
BIA Advisory Services provides market intelligence, forecasting, and consulting services for local advertising and media markets.
Data Infrastructure/Data Observability
Bigeye is a data observability platform that helps data teams monitor the quality of their data pipelines. It provides automated data quality monitoring, anomaly detection, and root cause analysis to ensure data reliability and trust.
Podcast Hosting and Analytics
Supply Chain & Retail Technology
Blue Yonder is an enterprise supply chain and retail planning platform provider that leverages AI and machine learning for demand forecasting, inventory optimization, and omnichannel fulfillment.
Advertising Market Research & Intelligence
Borrell Associates is a research and advisory firm specializing in local advertising market intelligence, forecasting, and benchmarking data for media companies and advertisers.
Social Listening & Brand Intelligence
BrandsEye is a South African opinion mining and social media monitoring company that combines AI and human intelligence to analyze consumer sentiment and brand reputation.
Social Media Analytics & Consumer Intelligence
A social media intelligence and consumer insights platform that helps brands monitor, analyze, and engage with online conversations across digital channels.
Social Listening & Consumer Intelligence
Social media listening and consumer intelligence platform that analyzes online conversations to provide brands with actionable insights about their audiences and markets.
Data Infrastructure / Web Data Platform
Bright Data is a leading web data platform that provides proxy networks, data collection tools, and ready-to-use datasets. It enables businesses to collect public web data at scale for various applications like market research, price intelligence, and ad verification, with a strong emphasis on ethical data sourcing.
Product Analytics / MarTech
Bucket.io is a marketing platform that empowers businesses to create interactive quizzes, surveys, and assessments. It helps users segment their audience, generate qualified leads, and personalize marketing campaigns for enhanced engagement and conversions.
Content Analytics & Audience Intelligence
Chartbeat is a content analytics company that provides real-time data and tools for publishers to understand audience engagement. It helps editorial and business teams optimize content, improve reader attention, and maximize advertising revenue across various digital platforms.
Market Research Technology / Insights Exchange
Cint is a global software leader in digital insights and research technology, connecting researchers with consumers through the world's largest consumer network for survey-based research.
Market Research & Analytics/Data Provider
Circana is a leading market research and analytics firm formed from the 2022 merger of IRI and NPD Group, providing consumer behavior insights and purchase data across retail and CPG industries.
Smart City Technology / Urban Intelligence / GovTech
CITYDATA.ai is an urban intelligence platform that transforms complex urban data into actionable insights for smart city initiatives. The company leverages advanced data analytics, artificial intelligence, and geospatial technologies to aggregate and process data from diverse sources including IoT sensors, public datasets, mobile devices, and municipal systems. By providing comprehensive location-based intelligence, CITYDATA.ai enables city planners, government agencies, and urban developers ...
Data Infrastructure / Analytics
ClickHouse is an open-source columnar database management system designed for real-time analytics and OLAP workloads at massive scale.
Customer Experience Analytics
Clicktale was a customer experience analytics platform that captured and analyzed user interactions on websites and mobile apps through session replay and behavioral analytics.
Data Infrastructure/Platform
Cloudera is an enterprise data platform provider specializing in hybrid and multi-cloud data management, analytics, and machine learning solutions.
Web Analytics and Privacy Technology
Cloudflare Web Analytics is a privacy-first web analytics solution offered as part of Cloudflare's comprehensive suite of internet infrastructure and security services. Launched to address growing concerns about user privacy and compliance with regulations like GDPR and CCPA, this service provides website owners with essential traffic insights without relying on cookies or invasive tracking technologies. The platform leverages Cloudflare's global network infrastructure to deliver real-time an...
Competitive Intelligence / Marketing Analytics
Competeshark is a competitive intelligence platform that helps businesses monitor and analyze their competitors' digital advertising strategies and marketing activities.
Enterprise Data Integration and Analytics Software
Composable is an enterprise-focused technology company that delivers a sophisticated low-code data integration and analytics platform designed to address the complexities of modern data ecosystems. The platform enables organizations to seamlessly connect disparate data sources, orchestrate sophisticated data pipelines, and build advanced analytics applications through an intuitive visual interface that significantly reduces the need for extensive coding expertise. By bridging the gap between ...
Retail Analytics & Marketing Intelligence
Conjura is a data analytics and customer intelligence platform specifically designed for e-commerce and retail businesses. It unifies disparate data sources, provides actionable insights into customer behavior, and helps optimize marketing spend for improved ROI.
Competitive Intelligence / Market Intelligence
Contify is an AI-powered market and competitive intelligence platform that helps businesses track competitors, customers, and industry trends. It aggregates and analyzes information from various sources to provide actionable insights for strategic decision-making.
Competitive Intelligence and Market Research Software
Crayon is a market and competitive intelligence platform that empowers enterprise and mid-market organizations with real-time insights into their competitive landscape. Founded to address the fragmentation and inefficiency of traditional competitive research methods, Crayon aggregates competitors' digital footprints across multiple channels including websites, social media, job postings, customer reviews, pricing changes, and other public data sources. The platform leverages artificial intell...
Social Media Analytics & Consumer Intelligence
Social media analytics and consumer insights platform that used AI to analyze online conversations and audience intelligence, acquired by Brandwatch in 2018.
Media Monitoring & PR Technology
Critical Mention is a media monitoring and earned media intelligence platform that tracks broadcast, online news, radio, and social media content in real-time for PR and communications professionals.
Location Intelligence & Geospatial Analytics
Cubiq is a location intelligence platform that transforms raw geospatial data into actionable business insights for enterprises seeking to understand consumer mobility patterns and physical world behavior. The company specializes in aggregating and anonymizing location data from multiple sources, processing it through advanced machine learning algorithms to deliver comprehensive analytics on foot traffic, dwell times, visit frequency, cross-visitation patterns, and spatial movement trends. By...
E-commerce Analytics and Business Intelligence
Daasity is a leading data analytics and business intelligence platform specifically designed for direct-to-consumer (DTC) e-commerce brands. It empowers businesses to centralize data from various sources, create custom reports, and gain actionable insights to optimize marketing, operations, and overall growth strategies.
Marketing Analytics & Reporting
Data Infrastructure
Datacoral was a data infrastructure platform that automated data pipeline creation and management, acquired by Cloudera in 2021.
Marketing Data Integration / Data Pipeline
Dataddo is a no-code data integration platform that enables businesses to connect, transform, and transfer data from various sources to any destination. It specializes in automating data pipelines for marketing, sales, and business intelligence teams, ensuring data readiness for analysis without requiring coding skills.
Data Infrastructure/DataOps (Not AdTech)
Datafold is a data reliability platform that helps data teams prevent data quality issues and ensure the accuracy of their data pipelines. It provides tools for data diffing, data observability, and data testing to catch errors before they impact business decisions, ensuring trust in data assets.
E-commerce Analytics & Marketplace Intelligence
DataHawk is an Amazon analytics and intelligence platform providing sellers and brands with data-driven insights for marketplace optimization and advertising performance.
Marketing Technology / Analytics / Data Governance
Datalicious is a specialized analytics and tag management platform that serves as a critical infrastructure partner for data-driven enterprises navigating the complexities of modern marketing technology ecosystems. The company addresses fundamental challenges in digital data collection, governance, and activation by combining deep consulting expertise with proprietary technology solutions. Their platform enables organizations to establish robust data governance frameworks, eliminate tag proli...
E-commerce Intelligence / Retail Analytics
DataWeave is a leading competitive intelligence platform that helps brands and retailers optimize their e-commerce strategies. It leverages AI and machine learning to collect, analyze, and provide actionable insights on pricing, product assortment, promotions, and content across the digital shelf, enabling businesses to make data-driven decisions.
dbt Labs, formerly Fishtown Analytics, is the company behind dbt (data build tool), an open-source framework that enables data analysts and engineers to transform data in their warehouses using SQL. It provides a robust methodology for building, testing, and documenting data pipelines, fostering a more collaborative and efficient data workflow.
Healthcare Intelligence/Analytics (not AdTech)
Dremio is a data lakehouse platform that provides a high-performance SQL engine for data lakes, enabling direct queries on data in open formats like Apache Iceberg and Delta Lake. It simplifies data access and accelerates analytics for data professionals by eliminating the need to move data into traditional data warehouses. Dremio aims to make data lakes queryable and performant for modern analytics workloads.
Market Research and Data Analytics
Leading market research and data analytics firm providing insights, forecasts, and statistics on digital marketing, media, and commerce trends.
Data Analytics & Market Intelligence
Environics Analytics is a Canadian marketing and analytical services company that helps organizations understand their customers and markets through data-driven insights. They specialize in segmentation, targeting, and site selection, leveraging a vast array of demographic, psychographic, and behavioral data.
Experimentation & Analytics Platform
Eppo is an experimentation platform designed for data scientists and product teams to run trustworthy A/B tests and make data-driven decisions. It provides a robust statistical engine and a user-friendly interface to design, launch, and analyze experiments, ensuring reliable results and faster iteration for product development.
Market Research & Business Intelligence
Global market research provider delivering strategic intelligence, data, and analytics on industries, economies, and consumers worldwide.
Professional Services - Research & Analytics
Evalueserve is a global professional services provider specializing in research, analytics, and data management solutions for enterprises across multiple industries. The company delivers marketing intelligence, competitive intelligence, investment research, and business analytics services that enable organizations to make data-driven strategic decisions. With a focus on combining domain expertise with advanced analytics capabilities, Evalueserve serves clients ranging from Fortune 500 compani...
Advertising Agency
FCB (Foote, Cone & Belding) is a global advertising agency network providing integrated marketing and creative services across 80+ countries.
Conversion Rate Optimization / Marketing Technology
FigPii is a comprehensive conversion rate optimization (CRO) platform designed to help businesses understand user behavior and improve website performance. It provides a suite of tools including A/B testing, heatmaps, session recordings, and surveys to identify and resolve conversion bottlenecks.
Mobile App Analytics & Attribution
A free mobile and web app analytics solution from Google that provides unlimited reporting on user behavior and app performance across platforms.
Data Infrastructure/Analytics
Firebolt is a cloud data warehouse company built for extreme speed and efficiency, optimized for analytics workloads at scale.
Data Analytics & Business Intelligence Software
Fishtown Analytics was the creator of dbt (data build tool), an open-source data transformation tool that enabled analytics engineers to transform data in their warehouses using SQL and software engineering practices.
Mobile Analytics and Advertising
Flurry Analytics was a mobile analytics and advertising platform that tracked user behavior and monetization for mobile app developers before being acquired by Yahoo in 2014.
Research & Advisory (AdTech/MarTech Coverage)
Global research and advisory firm providing data-driven insights and guidance to business and technology leaders, including marketing and advertising technology decision-makers.
Location Intelligence & Attribution
Foursquare is a leading location technology platform that helps businesses understand and engage with their customers based on real-world behavior. It provides location data, analytics, and developer tools to power a wide range of applications, from ad targeting to urban planning.
Analytics & Customer Data Platform
FoxMetrics is a real-time analytics platform designed to help businesses understand and optimize user behavior on their websites and applications. It provides comprehensive tools for data collection, segmentation, and visualization, enabling data-driven decision-making and product optimization.
TV/Video Advertising Measurement
Frequency is a TV advertising measurement and analytics platform that helps brands and agencies measure cross-screen reach and frequency across linear TV and streaming.
Game Analytics & Performance Measurement
GameAnalytics is a leading free analytics platform for game developers, providing behavioral insights and performance metrics for mobile, PC, and console games.
Web Analytics
Gauges is a specialized web analytics platform that has carved out a distinctive niche in the crowded analytics market by prioritizing simplicity and real-time insights over feature complexity. Founded as a lightweight alternative to enterprise-grade solutions like Google Analytics, Gauges delivers essential website traffic metrics through an intentionally streamlined interface that enables users to begin monitoring their web properties within minutes of setup. The platform's design philosoph...
Location Intelligence / Geospatial Analytics
Geoblink is a location intelligence platform that empowers businesses to make data-driven decisions about their physical locations. It provides insights into market potential, competitor analysis, and customer behavior by combining geospatial data with business data, optimizing expansion strategies and site selection.
Location Intelligence / Geospatial Analytics
Geospock is an enterprise-focused spatial big data analytics company that delivers location intelligence solutions at massive scale. The company's core platform enables organizations to ingest, process, analyze, and visualize billions of geospatial data points in real-time, addressing the growing demand for location-based insights across multiple industries. By combining distributed computing architectures with advanced spatial algorithms, Geospock provides organizations with the capability t...
Customer Experience Management
Customer experience and feedback management platform that enables businesses to collect, analyze, and act on customer feedback across multiple channels.
E-commerce Analytics & Business Intelligence
Glew.io is a specialized e-commerce analytics and business intelligence platform that serves as a centralized data hub for online retailers managing multiple sales channels and marketing platforms. The company addresses the critical challenge of data fragmentation across disparate systems including shopping carts, payment processors, email marketing tools, advertising platforms, and fulfillment services. Through pre-built integrations and automated data consolidation, Glew.io enables merchant...
Web Analytics & Server Monitoring
GoAccess is an open-source web log analytics solution designed for real-time monitoring and analysis of web server traffic. Operating as a terminal-based interactive viewer, it provides system administrators, developers, and DevOps professionals with immediate insights into traffic patterns, visitor behavior, and performance metrics without requiring complex setup or external dependencies. The software processes log files directly on servers, delivering fast, lightweight analysis while mainta...
Ad Measurement & Analytics
Google's privacy-safe data clean room solution that enables advertisers to measure and analyze campaign performance across Google and YouTube using aggregated, anonymized data.
Data Analytics & Marketing Technology Infrastructure
Google's serverless, highly scalable, and cost-effective multi-cloud data warehouse designed for business agility, enabling fast SQL analytics over large datasets.
Website Optimization and A/B Testing
Google Optimize was a free A/B testing and website optimization tool that was part of Google Marketing Platform until its sunset in September 2023.
Analytics & Customer Engagement
GoSquared is a London-based company offering real-time website analytics, live chat, and customer engagement tools. Their platform helps businesses understand visitor behavior, communicate effectively with customers, and drive growth through improved user experience and conversions.
Location Intelligence & Data Analytics
Gravy Analytics is a leading provider of real-world consumer behavior data, offering location intelligence solutions. They help businesses understand and predict consumer behavior by analyzing where people go and what they do, enabling better marketing, advertising, and business intelligence strategies.
Advertising Agency Network
Grey is a global advertising and marketing agency network that is part of WPP, providing creative, digital, and integrated marketing services to major brands worldwide.
Product Experimentation and Feature Management
GrowthBook is an open-source platform for feature flagging and A/B testing, designed to empower engineering teams to ship features faster and make data-driven product decisions. It provides tools for managing feature rollouts, running experiments, and analyzing results directly from code.
Audience Intelligence and Consumer Insights
GWI (formerly GlobalWebIndex) is a leading audience insights company that provides data and analytics on consumer behavior, attitudes, and trends. It helps marketers, agencies, and media companies understand their target audiences to inform strategy, content creation, and media planning.
H2O.ai is an enterprise AI cloud platform company that provides open-source and commercial machine learning solutions, including automated machine learning (AutoML) capabilities.
Full-Service Advertising Agency
Japan's second-largest advertising and marketing agency, offering integrated marketing communications, creative services, and digital advertising solutions.
Advertising Agency Network
Global creative communications and media network offering advertising, marketing, and digital services through integrated agency brands worldwide.
Product Analytics / Digital Analytics
Heap is a digital insights platform that automatically captures user interactions on websites and mobile apps, enabling product analytics without manual event tracking.
Digital Analytics & Business Intelligence
Heap Premier is the enterprise-tier offering of Heap's advanced digital analytics platform, designed specifically for large-scale organizations that require comprehensive user behavior intelligence without manual event tracking constraints. The platform's revolutionary approach centers on automatic event capture technology that retroactively collects and indexes every user interaction across digital properties, enabling analysts to query historical data for events that weren't explicitly defi...
Hex Technologies provides a collaborative data workspace that unifies SQL, Python, R, and no-code tools for data teams. It enables users to build, analyze, and share interactive data applications, dashboards, and reports, streamlining the entire data workflow.
Web Analytics & Visitor Intelligence
Hitsteps is a real-time website analytics and live chat platform designed to help businesses understand visitor behavior and engage with customers directly. It provides detailed insights into who is on your site, what they are doing, and where they came from, enabling better conversion optimization and customer support.
Location Intelligence & Geospatial Analytics
Huq Industries is a location intelligence and consumer behavior analytics platform that transforms mobile location data into actionable business insights for enterprise clients. The company processes billions of anonymized location signals from mobile devices to deliver comprehensive intelligence on foot traffic patterns, visitation behaviors, demographic profiles, and offline consumer movement across physical locations. Through advanced data processing and analytics capabilities, Huq Industr...
Creative Management Platform
iAmAttila was a creative management platform that enabled advertisers to create, test, and optimize display advertising campaigns at scale.
Data Integration and Governance
IBM InfoSphere was IBM's enterprise data integration and governance platform that has been rebranded and integrated into IBM Cloud Pak for Data and IBM DataStage.
Market Research & Intelligence
IDC is a global market intelligence and advisory services firm providing research, data, and strategic guidance across technology markets including advertising technology.
Analytics Consulting & Marketing Technology Services
InfoTrust is a specialized analytics consulting firm that has positioned itself as a premier partner for enterprise organizations seeking to optimize their digital analytics infrastructure and marketing technology ecosystems. The company delivers comprehensive solutions spanning the entire analytics lifecycle, including strategic planning, data architecture design, technical implementation, tag management, quality assurance, and continuous optimization. With deep expertise in leading enterpri...
Location-Based Advertising & Marketing Intelligence
InMarket is a leading provider of privacy-forward, real-time location intelligence and digital advertising solutions. They empower brands and agencies to understand consumer behavior and activate highly targeted campaigns across various channels, leveraging their proprietary location-based SDK network and advanced analytics.
Digital Experience Analytics
Insightech is an Australian digital experience analytics platform that helps businesses understand and optimize user behavior on their websites and apps. It provides tools like session replay, heatmaps, and conversion funnels to identify pain points and improve customer journeys, ultimately boosting conversion rates and user satisfaction.
Web Analytics & Conversion Optimization
Inspectlet is a website analytics tool that provides session recording, heatmaps, A/B testing, and form analytics. It helps businesses understand user behavior by showing exactly what visitors do on their site, where they click, scroll, and what they struggle with. The platform aims to optimize user experience and conversion rates.
Mobile App Development Tools
Instabug is a mobile app performance monitoring and bug reporting solution for mobile teams. It enables developers to collect comprehensive bug reports, crash reports, and user feedback directly from their mobile applications. This helps streamline the debugging process, improve app quality, and enhance the overall user experience.
Retail Technology / Pricing Intelligence
Intelligence Node was a retail pricing intelligence and competitive data analytics platform that helped brands and retailers optimize pricing strategies through real-time market data.
Marketing Analytics & Measurement
IRI is a global leader in big data, predictive analytics, and forward-looking insights for CPG, retail, and media companies to drive growth and marketing effectiveness.
E-commerce Analytics
Keepa is an Amazon price tracking and product research tool that monitors price history, sales rank, and availability data for millions of products on Amazon marketplaces worldwide.
Fintech/Consumer Data & Insights
Klover is a fintech company that provides cash advances and financial services to consumers, monetized through data insights and advertising partnerships.
Data Analytics and Business Intelligence (used in AdTech)
KNIME is an open-source data analytics platform that enables users to create visual workflows for data science, machine learning, and AI applications without extensive coding.
Healthcare Technology / Healthcare Analytics
Product Analytics
Kubit is a product analytics platform that empowers data teams to analyze user behavior directly in their data warehouse. It provides real-time, actionable insights for product managers and data analysts without requiring data movement, enhancing data governance and efficiency.
Mobile App Performance Management & Analytics
Kumulos is a comprehensive mobile app performance management platform that provides an integrated solution for businesses seeking to optimize their mobile application ecosystem across iOS and Android platforms. The company uniquely positions itself at the intersection of technical performance monitoring and marketing engagement, offering a unified suite of tools that encompasses real-time analytics, crash reporting, push notification management, and user engagement features. This holistic app...
E-commerce Analytics and Data Infrastructure
Littledata is an e-commerce analytics platform that automates accurate data tracking for Shopify stores. It ensures reliable data collection in Google Analytics (GA4) and other destinations, providing businesses with consistent reporting for sales, marketing, and customer behavior.
Location Intelligence & Geospatial Data Analytics
Location Sciences is an enterprise-focused technology platform that specializes in AI-powered location data verification, validation, and analytics. The company addresses a critical challenge faced by modern organizations: ensuring the accuracy, consistency, and reliability of geospatial data that underpins operational decision-making. Through advanced geocoding algorithms, multi-source data validation frameworks, and intelligent data enrichment capabilities, Location Sciences transforms raw,...
Location Intelligence / Data Services
LocationSmart provides cloud-based location services for enterprises, enabling real-time location intelligence for mobile devices. Their platform integrates with carrier networks to support applications like fraud prevention, emergency services, and asset tracking.
Identity Resolution & Data Management
Lucid was an identity resolution and people-based marketing platform that helped brands connect customer data across devices and channels before being acquired by Adswerve in 2021.
Cloud Infrastructure Optimization
Conversion Rate Optimization and Web Analytics
Lucky Orange is a website optimization and analytics platform that helps businesses understand visitor behavior and improve conversion rates. It provides tools like heatmaps, session recordings, conversion funnels, and live chat to visualize user journeys and identify areas for improvement. The platform aims to make complex web analytics accessible, enabling users to easily pinpoint why visitors aren't converting.
Customer Experience Analytics / MarTech
Lumoa is a customer intelligence platform that uses AI to analyze customer feedback and experience data, helping businesses improve customer satisfaction and retention.
Media Intelligence & Research
MAGNA Global is a leading media investment and intelligence firm within IPG Mediabrands, providing advertising forecasts, market research, and strategic media consulting services.
Location Intelligence & GIS Software
Mapidea is a location intelligence platform that democratizes sophisticated Geographic Information Systems (GIS) technology for enterprise organizations. The company specializes in transforming complex geospatial data into actionable strategic business insights through intuitive visualization tools and user-friendly interfaces designed specifically for non-technical business users. By bridging the gap between advanced spatial analytics and practical business applications, Mapidea enables busi...
Mapped is an AI-powered data infrastructure company that automates the extraction, normalization, and contextualization of data from commercial buildings. Their platform connects to disparate building systems (HVAC, lighting, security, etc.) to create a unified, real-time data layer, enabling smart building applications and operational efficiency for building owners and operators.
Insights Management / MarTech
Market Logic Software provides an AI-powered insights platform that helps global brands manage, share, and activate their market research and consumer insights. It centralizes all insights, making them searchable and actionable for faster, more confident decision-making across the enterprise.
Geospatial Intelligence/Space Technology
Maxar Technologies is a space technology and intelligence company providing Earth observation, satellite imagery, and geospatial data solutions, not an AdTech company.
Advertising Agency Network
McCann is a global advertising agency network and part of the Interpublic Group, offering integrated marketing communications, creative services, and brand strategy across 120+ countries.
Marketing Technology (MarTech) / Product Analytics / Experimentation Platforms
Measurely is a marketing technology and product analytics platform specializing in A/B testing, multivariate experimentation, and comprehensive user behavior tracking. The company serves as a critical bridge between raw data collection and actionable business intelligence, enabling product teams, marketers, and growth professionals to optimize digital experiences and maximize conversion rates. Measurely's core value proposition centers on making sophisticated experimentation accessible to org...
Spatial Intelligence & IoT Analytics
Meshh is a spatial analytics platform that transforms physical spaces into data-driven environments through advanced sensor technology, computer vision, and IoT integration. The company provides organizations with actionable intelligence about how people move through, interact with, and utilize physical environments, enabling data-informed decisions about space optimization, visitor experience enhancement, and operational efficiency. By capturing and analyzing metrics such as foot traffic pat...
Data Infrastructure & Governance (Not AdTech)
Metaphor is a modern data catalog and data governance platform designed to help organizations discover, understand, and trust their data assets. It provides a collaborative interface for data teams to manage metadata, lineage, and policies across various data sources, enhancing data literacy and compliance.
Marketing Analytics
Metricsflow is an AI-powered marketing analytics platform that helps businesses understand and optimize their marketing performance. It provides actionable insights by consolidating and analyzing data from various marketing channels, aiming to improve ROI and strategic decision-making.
Data Analytics Infrastructure
Microsoft's cloud-based analytics service that integrates big data and data warehousing for enterprise-scale data processing and analytics.
Mobile App Intelligence & Analytics
MightySignal was a mobile app intelligence platform that provided SDK detection and app store analytics before being acquired by Sensor Tower in 2019.
Data Infrastructure / MarTech Analytics
Mozart Data offers an all-in-one data platform that provides a complete data stack for businesses, enabling them to centralize, transform, and analyze their data without extensive data engineering resources. It integrates ETL, a data warehouse (Snowflake), and data transformation tools to simplify data operations for companies of all sizes.
Location Intelligence & Data Analytics
Near is a global, privacy-led data intelligence platform that curates one of the world's largest sources of intelligence on people and places. It helps businesses make better decisions by providing insights into consumer behavior, location intelligence, and market trends across various industries.
Social Media Analytics & Market Intelligence
NetBase Quid is a consumer and market intelligence platform that combines social media analytics with competitive intelligence to help brands understand consumer sentiment and market trends.
Measurement & Attribution
Global measurement and data analytics company providing audience measurement, advertising effectiveness, and consumer intelligence across media and retail sectors.
Ad Measurement & Verification
Nielsen's digital ad measurement solution that provides audience verification and reach metrics for digital advertising campaigns across platforms.
Market Research & Consumer Analytics
Market research firm providing consumer and retail data analytics, now operating as a subsidiary of Circana following a 2023 merger with IRI.
Marketing Analytics and Attribution
Objective Platform is a leading marketing measurement and optimization platform that provides brands and agencies with a unified view of their marketing performance. It enables data-driven decision-making by offering advanced analytics, attribution modeling, and marketing mix modeling to optimize ROI across all channels.
Data Governance and Analytics Quality Assurance
ObservePoint provides automated data quality assurance for digital analytics, ensuring accurate and reliable data collection. Their platform helps organizations validate their analytics implementations, identify data discrepancies, and maintain data integrity across various digital properties, thereby improving data-driven decision-making.
PR Analytics & Media Intelligence
Onclusive is a global PR analytics and media intelligence platform that helps communications professionals measure earned media impact and demonstrate PR ROI.
Web Analytics & Business Intelligence
Open Web Analytics is an open-source web analytics platform that provides organizations with complete control over their website visitor data while delivering comprehensive insights into user behavior and engagement. As a self-hosted alternative to proprietary analytics solutions like Google Analytics, the platform offers extensive tracking capabilities including page views, event monitoring, e-commerce transaction analysis, and detailed visitor profilingâall while ensuring data sovereignty...
Retail Analytics & Business Intelligence
Oracle Retail Analytics is Oracle's retail intelligence platform that provides data analytics, merchandising insights, and performance optimization tools for retailers.
Geospatial Analytics / Location Intelligence
Orbital Insight was a geospatial analytics company that used satellite imagery and AI to provide location intelligence insights for various industries before being acquired by Unacast in 2023.
Business Intelligence / Competitive Intelligence
Owler is a competitive intelligence platform that provides business data, insights, and alerts on companies. It offers a community-driven platform for users to contribute and access real-time information on private and public companies, aiding in sales, marketing, and competitive analysis.
Content Analytics
Parse.ly is a content analytics platform that helps digital publishers and media companies understand how audiences engage with their content.
Digital Analytics and Measurement
Piano Analytics is an enterprise-grade digital analytics and tag management platform that serves as a core component of Piano's comprehensive digital experience suite. The platform provides organizations with sophisticated tools for measuring, analyzing, and optimizing user engagement across web and mobile properties. Designed specifically for data-intensive enterprises, Piano Analytics combines real-time data collection, advanced segmentation capabilities, and integrated tag management into ...
Web Analytics & Business Intelligence
Pirsch Analytics is a privacy-focused web analytics platform that provides comprehensive visitor insights while maintaining strict compliance with international data protection regulations including GDPR, CCPA, and other privacy frameworks. The platform distinguishes itself through cookie-free tracking methodologies that eliminate the need for intrusive consent banners, allowing website owners to collect actionable analytics data without compromising user privacy or creating individual user p...
Location Intelligence & Analytics
Placer.ai is a location analytics company that provides businesses with insights into foot traffic and consumer behavior for physical spaces. Its platform leverages anonymized mobile device data to help retailers, real estate professionals, and investors make data-driven decisions about site selection, marketing, and competitive analysis.
Planet Labs operates the world's largest fleet of Earth-imaging satellites, providing daily satellite imagery and geospatial data for commercial and government applications.
Product Analytics / MarTech
PostHog is an open-source product analytics platform that helps companies understand user behavior, track events, and make data-driven decisions. It offers a comprehensive suite of tools including product analytics, session replays, feature flags, and A/B testing, available as a cloud service or self-hosted solution.
Retail Analytics and Brand Commerce
PriceSpider provides a comprehensive suite of data and analytics solutions that empower brands to optimize their online sales performance. Their platform helps brands understand where their products are sold, at what price, and by whom, while also driving consumers to authorized retailers. They specialize in "Where to Buy" technology, brand protection, and channel management.
PrivacyTech / Consent Management / Enterprise Analytics
Privalytics is a privacy-focused technology company that operates at the strategic intersection of PrivacyTech and enterprise analytics, providing comprehensive solutions for consent management and privacy-compliant data analytics. The company addresses one of the most critical challenges facing modern digital enterprises: maintaining robust analytical capabilities while ensuring full compliance with an increasingly complex global regulatory landscape including GDPR, CCPA, and emerging privac...
eCommerce Analytics & Digital Shelf Intelligence
Profitero is a global eCommerce analytics platform that provides brands and retailers with digital shelf intelligence, sales analytics, and market insights across online retail channels.
Prophecy is a low-code data engineering platform that empowers enterprises to build, deploy, and manage data pipelines with greater speed and efficiency. It offers a visual interface for Apache Spark and dbt, enabling data teams to collaborate and accelerate their data initiatives across various cloud environments.
Competitive Intelligence & Market Analytics Software
Prowebscraper is a specialized technology platform that operates in the competitive intelligence and market analytics sector, providing automated web scraping and pricing intelligence solutions to businesses operating in price-sensitive industries. The company's core value proposition centers on transforming complex web data extraction processes into accessible, enterprise-grade services that enable organizations to systematically monitor competitor pricing, product availability, and real-tim...
Location Intelligence & Geospatial Data
Quadrant is a specialized location intelligence company that functions as a comprehensive data infrastructure provider operating at the convergence of geospatial technology, data marketplaces, and enterprise analytics. The company has built a sophisticated platform that aggregates location data from multiple sources including mobile applications, IoT devices, and third-party data providers, utilizing proprietary algorithms and blockchain-based verification systems to validate and standardize ...
Customer Data Platform (CDP) / Marketing Technology / Data Analytics
Quaero is an enterprise-grade Customer Data Platform (CDP) and analytics solution provider that specializes in helping organizations unify, manage, and activate customer data across multiple touchpoints. The platform addresses the critical challenge of breaking down data silos by consolidating information from diverse sources including CRM systems, marketing automation tools, e-commerce platforms, and customer service applications to create comprehensive, actionable customer profiles. This un...
Business Intelligence / Data Analytics
Amazon QuickSight is a cloud-native business intelligence service that provides interactive dashboards and ML-powered insights for data visualization and analytics.
SEO/MarTech Tools
Rank Ranger is a cloud-based SEO and marketing analytics platform that provides rank tracking, reporting, and competitive intelligence tools for agencies and enterprises.
Data Science & Analytics Platform
RapidMiner is a data science and machine learning platform that enables organizations to build predictive models and automate analytics workflows through a visual interface.
Financial Technology - Market Data & Analytics
A global provider of financial markets data, infrastructure, and analytics that was acquired by London Stock Exchange Group in 2021.
Text Analytics and Marketing Intelligence
Relative Insight is a leading text analytics platform that uses comparative language analysis to help brands and agencies understand their audiences, competitors, and markets. It identifies statistically significant differences and similarities in language across various data sources, providing actionable insights for marketing, product development, and strategy.
Market Research Data & Consumer Insights
Global market research and data collection company providing survey respondents and consumer insights through online panels.
E-commerce Personalization & Analytics
Retail Rocket is a specialized technology provider focused on delivering advanced personalization and analytics solutions for the e-commerce industry. The company's platform utilizes sophisticated machine learning algorithms and predictive analytics to enable online retailers to create highly personalized shopping experiences that drive measurable business outcomes. By analyzing customer behavior patterns, shopping preferences, and purchase intent in real-time, Retail Rocket empowers e-commer...
Location Intelligence/Mobile Advertising
Reveal Mobile is a leading location intelligence platform that helps businesses leverage real-world consumer behavior for marketing and business insights. Their platform provides tools for audience segmentation, competitive analysis, and campaign measurement, enabling data-driven decisions.
Location Intelligence / Geospatial Data
SafeGraph was a geospatial data company that provided location intelligence and points-of-interest (POI) data for businesses, researchers, and developers before ceasing operations in 2024.
Customer Data Platform / Marketing Technology
SAP's enterprise-grade customer data platform that consolidates and manages customer interaction data across touchpoints for marketing and commerce applications.
Geospatial Intelligence / Earth Observation
Satellogic is a satellite imagery and geospatial analytics company providing high-resolution Earth observation data, not an AdTech company.
Data Infrastructure
Select Star is a data discovery and metadata management platform that helps organizations understand and govern their data assets.
E-commerce Analytics & Business Intelligence
Sellometer is a specialized software-as-a-service (SaaS) platform that delivers advanced sales analytics and forecasting solutions exclusively designed for Amazon marketplace sellers. The company addresses a critical gap in the e-commerce ecosystem by providing sophisticated business intelligence tools that enable third-party sellers to optimize their Amazon storefront performance through data-driven insights, predictive analytics, and comprehensive reporting capabilities. By aggregating hist...
Mobile App Intelligence and Analytics
Mobile app intelligence platform providing app store analytics, market data, and competitive insights for app developers, publishers, and investors.
Web Analytics & Privacy Technology
Shynet is an open-source, privacy-first web analytics platform developed by Miles McCain that provides website tracking and visitor insights without relying on cookies or invasive tracking technologies. Hosted on GitHub, Shynet offers a self-hosted alternative to traditional analytics solutions like Google Analytics, emphasizing data ownership, user privacy, and compliance with regulations such as GDPR and CCPA. The platform delivers real-time tracking, session analysis, and comprehensive vis...
Digital Intelligence & Analytics
Similarweb is a digital intelligence company that provides web analytics services, offering insights into website traffic, app usage, and market trends. It helps businesses understand their competitors, customers, and overall digital landscape. The company's platform leverages big data to deliver actionable insights for marketing, sales, and research strategies.
SEO & Search Marketing Tools
SISTRIX is a German SEO software platform providing comprehensive toolbox solutions for search engine optimization, visibility analysis, and competitive intelligence.
Analytics & Business Intelligence
Sisu Data is an augmented analytics platform that helps organizations quickly understand *why* their key business metrics are changing. It leverages machine learning to automatically analyze vast amounts of data, identifying the root causes of performance shifts and enabling faster, more confident data-driven decisions.
Conversion Rate Optimization / Experience Optimization
SiteSpect provides a digital experience optimization platform that enables businesses to test, target, and personalize their websites and mobile apps. It offers A/B testing, multivariate testing, and personalization capabilities to improve user experience and conversion rates without requiring code changes.
Audience Intelligence and Market Research
SparkToro is an audience research platform that helps marketers discover where their target audiences spend time online and what influences them.
Location Intelligence and Geospatial Analytics
Spatially is a location intelligence platform that empowers businesses to make data-driven decisions by analyzing real-world consumer behavior. Their platform provides insights into foot traffic patterns, demographic data, and competitive landscapes, enabling optimized site selection, marketing strategies, and operational efficiency.
Location Intelligence & Geospatial Analytics
Spectus is a location intelligence platform that specializes in delivering advanced geospatial analytics and consumer movement insights to enterprise clients. The company aggregates location data from multiple sources and transforms it into actionable business intelligence through sophisticated data processing, visualization capabilities, and predictive analytics. Spectus serves organizations across retail, commercial real estate, and investment sectors, enabling them to understand foot traff...
Marketing Technology (MarTech) - Marketing Analytics & Intelligence
Spherical is a marketing intelligence platform designed to solve the complex challenge of fragmented multi-channel data management for modern marketing teams. The platform serves as a centralized analytics hub that consolidates performance data from multiple sources including social media platforms, paid advertising channels, email campaigns, and web analytics tools into a unified system. By eliminating the need to manage disparate analytics systems, Spherical provides marketing professionals...
Developer Tools / Feature Management
Split.io is a feature experimentation and feature flagging platform that enables engineering and product teams to safely release, test, and optimize software features in production.
Web Analytics
Splitbee was a lightweight web analytics and A/B testing platform designed for modern web applications, acquired by Vercel in 2022.
Data Analytics Infrastructure
Starburst is a data analytics company providing a massively parallel processing SQL query engine based on open-source Trino (formerly PrestoSQL).
StatCounter is a leading web analytics service that provides website owners with detailed statistics on their traffic, including visitor demographics, page views, and referral sources. It helps users understand their audience behavior and optimize their online presence. The company is also well-known for its "Global Stats" reports, which track internet market share trends for browsers, operating systems, and search engines.
Data Quality and Observability
Superconductive is a data quality and validation platform company best known as the creator and maintainer of Great Expectations, one of the most widely adopted open-source data quality frameworks in the industry. The company provides enterprise-grade solutions that help organizations validate, document, and profile their data to ensure accuracy, completeness, and reliability throughout data pipelines. By combining their open-source foundation with commercial offerings, Superconductive enable...
Healthcare Data & Analytics
Symphony Health was a healthcare data and analytics provider that delivered prescription and medical claims data insights to pharmaceutical and life sciences companies.
Social Media Analytics
Social media analytics and listening platform that provided enterprise brands with insights from social conversations and online content.
Location Intelligence & Geospatial Analytics for Retail/Restaurant
Tango Analytics is a specialized location intelligence and geospatial analytics platform purpose-built for the retail and restaurant industries. The company empowers multi-unit operators with sophisticated data-driven tools for critical real estate decisions, including site selection, portfolio optimization, and comprehensive market analysis. Through advanced predictive modeling, demographic data integration, and proprietary algorithms, Tango Analytics enables enterprise clients to evaluate t...
ThinkingData is a leading data analytics service provider, primarily focused on the gaming industry and other digital businesses. They offer a comprehensive platform for data collection, analysis, and visualization, empowering companies to understand user behavior, optimize operations, and drive growth through data-driven decision-making.
Timescale is the company behind TimescaleDB, an open-source relational database for time-series and analytics data built on PostgreSQL. It provides developers with powerful tools to store, query, and analyze large volumes of time-series data efficiently, offering both self-hosted and fully managed cloud solutions.
Market Research Technology / Consumer Insights
Toluna is a global technology company providing consumer insights and market research solutions through its online panel and survey platform.
Data Analytics / Business Intelligence
Transform was a data analytics and metrics layer platform that helped companies standardize and manage business metrics across their organization.
Hospitality Technology / Travel Marketing
A hospitality technology provider offering cloud-based solutions for hotels including reservations, revenue management, and digital marketing services.
Truthset is a data intelligence company that provides a platform to measure and improve the accuracy of consumer data. It offers a universal "Truthscore" to verify the quality of audience data, helping advertisers, publishers, and data providers enhance targeting, reduce waste, and improve campaign performance.
Social Media Analytics & Intelligence
Social video intelligence platform providing analytics and insights for content performance across YouTube, Facebook, Instagram, TikTok, and other social platforms.
Web Analytics & Business Intelligence
Umami is a privacy-focused, open-source web analytics platform that has emerged as a leading ethical alternative to traditional analytics solutions in an era of heightened data protection awareness. Founded on principles of data minimalism and privacy-first design, the company provides website owners with essential traffic insights and user behavior metrics without compromising visitor privacy or requiring invasive tracking cookies. The platform's lightweight architecture ensures minimal impa...
Unacast is a leading provider of location data and insights, helping businesses understand and predict consumer behavior in the physical world. Their platform aggregates and processes vast amounts of anonymous, privacy-compliant location data to power applications in advertising, retail, real estate, and urban planning.
Uptrends is a leading provider of website, web application, and API monitoring services. They offer synthetic monitoring from a global network of checkpoints to ensure the uptime, performance, and functionality of critical online services for businesses worldwide.
UXCam is a mobile app analytics platform designed to help businesses understand user behavior and improve their app experience. It provides tools such as session replays, heatmaps, and user analytics to identify pain points, optimize app performance, and enhance user engagement for product teams.
Veraset is a leading provider of privacy-safe, high-quality mobility data, offering insights into human movement patterns. Their datasets are utilized by businesses across various sectors, including urban planning, retail analytics, real estate, and financial services, to make informed decisions and understand population dynamics.
Video Technology / Media Analytics / OTT Platforms
Vidgyor is a specialized video monetization and analytics platform designed to serve broadcasters, content creators, and media companies operating in the digital video ecosystem. The platform provides an integrated solution that combines sophisticated analytics capabilities with flexible monetization frameworks, enabling clients to implement and optimize multiple revenue models including AVOD (advertising-based video on demand), SVOD (subscription-based video on demand), TVOD (transactional v...
Web Analytics & Business Intelligence
Visitor Analytics is a privacy-focused web analytics platform that provides GDPR-compliant analytics solutions for businesses seeking alternatives to traditional analytics tools like Google Analytics. The company offers a comprehensive suite of tools including traditional analytics metrics, heatmaps, session recordings, and conversion funnel analysis, enabling organizations to gain deep insights into website visitor behavior while maintaining strict compliance with European data protection re...
Marketing Intelligence & Research
WARC is a global marketing intelligence service providing advertising best practices, case studies, and data to help brands and agencies make better marketing decisions.
Embedded Analytics & Business Intelligence
WebDataRocks is a specialized software company operating in the embedded analytics and developer tools sector, focusing on web-based pivot table and data visualization solutions. The company develops lightweight, JavaScript-based reporting components designed to be seamlessly integrated into web applications, enabling businesses to deliver sophisticated data analysis capabilities to their end-users without the overhead of enterprise-grade business intelligence platforms. Their flagship produc...
Webeyez is a digital experience analytics platform that helps businesses understand and optimize their customer journeys. It provides real-time insights into user behavior, identifies pain points, and offers solutions to improve conversion rates and customer satisfaction.
Marketing Analytics & Customer Data Platform
German marketing intelligence and customer data platform provider specializing in web analytics and data-driven marketing automation.
Conversion Rate Optimization
A/B testing and website optimization platform that enabled businesses to test and personalize digital experiences through experimentation and visitor segmentation.
Web Analytics
Wide Angle Analytics was a privacy-focused web analytics platform that provided cookie-free tracking and GDPR-compliant analytics for websites.
Marketing Services & Advertising Agencies
WPP is the world's largest advertising and marketing services conglomerate, operating through a network of leading creative, media, and technology agencies.
Web Analytics
Yandex.Metrica is a free web analytics service that provides detailed insights into website traffic, user behavior, and conversion tracking with advanced features like session replay and heatmaps.
Website Performance Optimization / eCommerce Technology
Yottaa was a website performance optimization and eCommerce acceleration platform that was acquired by Akamai Technologies in 2021.
Media Intelligence & Brand Monitoring
Zignal Labs provides real-time media intelligence and narrative tracking software that helps organizations monitor, analyze, and respond to emerging stories across traditional and social media.