Brandwatch
Acquired by CisionBrandwatch provides AI-powered social listening and consumer intelligence that transforms billions of online conversations into actionable insights, enabling brands to understand their audiences, track sentiment, and make data-driven marketing decisions.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- Social Media Analytics & Consumer Intelligence
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 501-1000
- Funding
- $66M
- Revenue Range
- $50M-$100M
- Parent Company
- Cision
- API Available
- Yes
Market Position
Leading enterprise social listening and consumer intelligence platform
Overview
Brandwatch is a leading social media listening and consumer intelligence platform that enables brands, agencies, and organizations to track, analyze, and derive insights from online conversations across social media, news, blogs, forums, and review sites. The company provides AI-powered analytics tools that help marketers understand consumer sentiment, track brand health, identify trends, and inform strategic decisions. In 2021, Brandwatch merged with Falcon.io to create a comprehensive social media management suite combining listening, analytics, engagement, and publishing capabilities. The combined entity was subsequently acquired by Cision in 2021 for approximately $450 million, and now operates as part of Cision's consumer intelligence division. Despite the acquisition, Brandwatch continues to operate as a distinct brand and product line within Cision's portfolio, serving thousands of customers globally including major enterprises across retail, technology, financial services, and consumer goods sectors. The platform remains a significant player in the social listening and consumer intelligence market, competing with other enterprise-grade social analytics solutions.
Products & Features
Consumer Intelligence
AI-powered social listening platform that monitors and analyzes billions of online conversations across social media, news, blogs, and forums
Social Media Management
Integrated suite for social media publishing, engagement, and community management (from Falcon.io merger)
Vizia
Real-time data visualization and command center dashboards for monitoring social media metrics
Audiences
Audience segmentation and persona development tools based on social data
Iris
Image recognition technology that identifies brand logos and objects in social media images
Key Features
AI-powered sentiment analysisReal-time social media monitoring across 100+ million sourcesAdvanced Boolean search queriesCustomizable dashboards and data visualizationImage and logo recognitionInfluencer identification and trackingCompetitive benchmarkingTrend detection and alertsMulti-language supportHistorical data access
Use Cases
Brand health monitoring and reputation managementCampaign performance measurement and optimizationCompetitive intelligence and market researchCrisis detection and managementConsumer sentiment analysisInfluencer identification and marketingProduct launch tracking and feedback analysisTrend forecasting and market insightsCustomer experience improvementSocial media strategy development
Customer Segments
Enterprise brands and corporationsMarketing and advertising agenciesPublic relations firmsMarket research organizationsGovernment and public sectorMedia and entertainment companiesRetail and e-commerce brandsFinancial services institutions