Cision

Market leader in earned media software and PR technology

Cision is a comprehensive earned media platform that serves public relations and communications professionals worldwide. The company provides an integrated suite of solutions including media monitoring, press release distribution, media database access, influencer identification, and analytics tools. Cision's platform enables PR teams to identify journalists and influencers, distribute content, monitor media coverage across traditional and social channels, and measure the impact of their communications efforts. Cision operates as a subsidiary of Platinum Equity, which acquired the company in 2021 for approximately $2.74 billion, taking it private after years as a publicly-traded entity. The company has grown significantly through strategic acquisitions, including major purchases of PR Newswire, Gorkana, PRIME Research, Visible Technologies, and Canada Newswire, consolidating much of the PR technology landscape under one umbrella. Today, Cision maintains its position as one of the largest players in the earned media and PR technology space, serving over 75,000 customers globally including enterprises, agencies, and organizations across various industries. The platform combines traditional media intelligence capabilities with modern social listening and analytics, positioning itself as an end-to-end solution for communications professionals managing brand reputation and media relations.