Golin
Golin delivers integrated communications across earned, owned, shared, and paid media through its proprietary Relevance Model, helping major brands build reputation, drive engagement, and navigate complex media landscapes.
Last updated Oct 25, 2026 by the ATDb Editorial Team
AI-drafted from public sources22 sources cited
At a glance
About
Was a global public relations agency; since 2026 it is part of Golin Ketchum within Omnicom Public Relations.
Golin was a global public relations and integrated communications agency. It came to Omnicom when Omnicom acquired Interpublic in November 2025. As part of the consolidation that followed, Omnicom Public Relations merged Golin with Ketchum (announced February 2026), and the combined agency launched as Golin Ketchum in June 2026.
Business model
Agency
Target market
Enterprise
What they offer
Relevance Model
Proprietary strategic framework organizing agency talent into Catalysts, Connectors, Creators, and Champions to deliver integrated communications across all media channels
Earned Media & PR
Traditional and digital media relations, press strategy, and journalist engagement for brand visibility
Crisis Communications
Reputation management and rapid-response communications services for brands facing public scrutiny
Social Media & Influencer Marketing
Social strategy, content creation, and influencer partnership programs for brand campaigns
Content Studio
Creative content production services spanning video, editorial, and digital formats for brand storytelling
Corporate Communications
Executive positioning, investor relations support, and internal communications advisory services
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
No
- 1956 · Founded
- 2026Merged into Golin Ketchum