Marketo

Leading marketing automation platform, now part of Adobe Experience Cloud

Marketo is a comprehensive marketing automation platform that provides lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing solutions. Founded in 2006, the company became a pioneer in marketing automation software, particularly for B2B marketers, offering tools to automate and measure marketing engagement, tasks, and workflows. In 2018, Adobe acquired Marketo for $4.75 billion, integrating it into the Adobe Experience Cloud as a key component of Adobe's marketing automation capabilities. Today, Marketo operates as Adobe Marketo Engage, continuing to serve thousands of customers worldwide with its marketing automation platform. The solution enables marketers to create, automate, and measure campaigns across multiple channels, manage leads throughout the customer journey, and provide analytics to optimize marketing performance. Marketo remains a distinct brand within Adobe's portfolio, maintaining its strong position in the marketing automation space while benefiting from integration with Adobe's broader suite of experience and creative tools. As part of Adobe, Marketo continues to compete in the marketing automation market against platforms like Salesforce Marketing Cloud, HubSpot, and Oracle Eloqua. The platform is particularly strong in B2B marketing automation, offering sophisticated lead scoring, nurturing capabilities, and deep CRM integrations, especially with Salesforce and Microsoft Dynamics.