AgilOne unified customer data from disparate sources and applied predictive analytics to enable retailers to deliver personalized, data-driven marketing campaigns that increased customer lifetime value.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- Customer Data Platform / Marketing Analytics
- Business Model
- SaaS
- Target Market
- Mid-Market to Enterprise
- Employee Count
- 51-200
- Funding
- $37M
- Parent Company
- Accenture
- API Available
- Yes
Market Position
Mid-tier CDP provider focused on retail and e-commerce verticals
Overview
AgilOne was a customer data platform (CDP) and predictive marketing analytics company that specialized in helping retail and e-commerce brands unify customer data from multiple sources to create comprehensive customer profiles and deliver personalized marketing experiences. The platform combined data integration, predictive analytics, and marketing automation capabilities to enable retailers to better understand customer behavior, predict future actions, and orchestrate targeted campaigns across multiple channels. In 2018, AgilOne was acquired by Accenture and integrated into Accenture Interactive (now Accenture Song) to enhance their customer experience and marketing capabilities. While the AgilOne brand and technology were absorbed into Accenture's broader service offerings, the acquisition strengthened Accenture's position in the customer data and personalization space, particularly for retail clients seeking to leverage data-driven marketing strategies.
Products & Features
Customer Data Platform
Unified customer data from multiple sources including POS, e-commerce, email, and CRM systems into single customer profiles
Predictive Analytics
Machine learning models that predicted customer behavior, churn risk, lifetime value, and next best actions
Campaign Orchestration
Multi-channel marketing automation and campaign management capabilities
Segmentation Engine
Advanced customer segmentation based on behavioral, transactional, and predictive attributes
Key Features
Unified customer profiles across channelsPredictive customer lifetime value modelingAutomated segmentation and targetingMulti-channel campaign orchestrationReal-time personalizationChurn prediction and preventionProduct recommendation engineMarketing attribution and analytics
Use Cases
Customer lifetime value optimizationChurn prediction and retention campaignsPersonalized product recommendationsCross-channel customer journey orchestrationWin-back and re-engagement campaignsCustomer segmentation and targetingLoyalty program optimizationOmnichannel marketing attribution
Customer Segments
Retail brandsE-commerce companiesOmnichannel retailersDirect-to-consumer brandsSpecialty retail