Marketing Analytics

Adobe Analytics is an enterprise-grade web analytics and marketing intelligence platform that provides real-time insights and advanced segmentation for digital marketing optimization.

Google's web analytics platform that tracks and reports website traffic, user behavior, and marketing campaign performance.

Improvado is a leading enterprise-grade marketing data integration and analytics platform that specializes in automating ETL (Extract, Transform, Load) processes for marketing and advertising data. The company serves as critical infrastructure in the AdTech ecosystem, enabling marketing teams to consolidate data from hundreds of advertising channels and platforms into unified dashboards for comprehensive analysis. By eliminating manual data aggregation work, Improvado transforms what traditio...

Optmyzr is a leading provider of pay-per-click (PPC) management software solutions that serves as critical infrastructure in the digital advertising technology ecosystem. The company has developed a comprehensive suite of automation and optimization tools that enable digital marketing professionals to streamline their advertising operations across major platforms including Google Ads, Microsoft Advertising, and Amazon Ads. The platform leverages advanced algorithms and machine learning capabi...

Spotify Technology is a global leader in audio streaming services, fundamentally transforming how millions of people discover, consume, and engage with music and podcasts worldwide. Founded in 2006 and headquartered in Stockholm, Sweden, the company has grown to serve over 489 million monthly active users across more than 180 markets, offering access to an extensive catalog of millions of songs, podcasts, and audio content. The platform combines sophisticated recommendation algorithms, person...

Adriel is an AI-powered marketing intelligence platform that addresses the critical challenge of marketing data fragmentation faced by modern marketing teams and agencies. The platform serves as a centralized hub that consolidates data from multiple disparate sources—including social media channels, paid advertising platforms, email marketing tools, and web analytics systems—into a unified, actionable dashboard. Through automated data collection and normalization processes, Adriel elimina...

Adverity is a leading enterprise-grade marketing intelligence and data integration platform that addresses the critical challenge of marketing data fragmentation across the advertising technology ecosystem. The company enables enterprises and agencies to consolidate, harmonize, and analyze data from multiple sources including advertising platforms, social media channels, and web analytics tools through automated data extraction and transformation capabilities. The platform empowers marketing ...

AdvertiseCast is a specialized AdTech platform that operates at the critical intersection of podcast content creation and digital advertising. The company functions as a comprehensive marketplace connecting podcast creators with advertisers seeking to reach highly engaged audio audiences. By centralizing discovery, booking, and campaign management processes into a unified, technology-driven solution, AdvertiseCast addresses the fragmentation challenges that have historically plagued the podca...

AgencyAnalytics is a comprehensive reporting and analytics platform specifically designed for digital marketing agencies operating within the AdTech ecosystem. The company provides an all-in-one solution that enables marketing agencies to aggregate data from multiple marketing channels, create customizable dashboards, automate client reporting, and deliver professional white-label reports to their clients. By centralizing data from various marketing platforms into a single unified interface, ...

CAKE is a performance marketing software platform providing affiliate marketing tracking, attribution, and analytics solutions for advertisers and networks.

Contently is a leading enterprise content marketing platform founded in 2011 that revolutionizes how major brands create, manage, and measure high-quality content at scale. The company has established itself as a premium solution in the content marketing technology space by combining sophisticated software infrastructure with a vetted network of freelance creative professionals. This dual approach enables enterprise marketing teams to streamline their content operations while maintaining the ...

Contentsquare is a leading digital experience analytics platform that helps businesses understand and optimize their customers' digital journeys. The company's AI-powered solutions provide deep insights into user behavior, enabling companies to deliver more personalized and engaging digital experiences.

A marketing intelligence and analytics platform that unifies data from multiple sources to provide actionable insights for marketers, now part of Salesforce Marketing Cloud.

Example Company is a leading provider of cloud-based software solutions for businesses of all sizes. They offer a suite of products that help customers streamline their operations and improve efficiency.

Klipfolio is a leading cloud-based data visualization and business intelligence platform that specializes in providing comprehensive dashboard and reporting solutions for the AdTech ecosystem. The company enables advertisers, marketing agencies, publishers, and small-to-medium businesses to consolidate data from multiple advertising channels into unified, real-time dashboards that deliver actionable insights. With the ability to connect to hundreds of data sources, including major AdTech plat...

Business intelligence and data analytics platform acquired by Google Cloud in 2019, now integrated as a core component of Google Cloud's data analytics offerings.

Lytics is a customer data platform that helps companies unify their customer data, build personalized experiences, and drive revenue growth.

Meltwater is a global software-as-a-service (SaaS) company that provides media intelligence and social analytics solutions to help organizations monitor, analyze, and act on online conversations.

Optimizely is a digital experience platform (DXP) that provides experimentation, content management, and personalization solutions for enterprise brands.

Pendo is a product experience platform that helps companies understand and guide their users, build better products, and drive growth. It provides analytics, guidance, and feedback tools to help product teams deliver exceptional digital experiences.

Quantum Metric is a digital experience intelligence platform that helps organizations understand and optimize their customer experiences. It provides real-time insights into user behavior, enabling businesses to make data-driven decisions and improve their digital offerings.

Research Quotient, operating under the brand name Quotient, is a leading market research and analytics firm that bridges traditional research methodologies with modern data science capabilities. The company empowers organizations across diverse industries to make informed, data-driven decisions through comprehensive research solutions, consumer insights, and predictive analytics. Quotient specializes in delivering actionable intelligence that helps businesses understand complex market dynamic...

Singular is a leading marketing intelligence platform that specializes in unifying mobile attribution and marketing analytics for data-driven marketers. The company addresses one of the most critical challenges in modern digital marketing: understanding and measuring the complete customer journey across multiple channels and touchpoints. By consolidating marketing data from diverse sources into a single platform, Singular enables organizations to gain actionable insights, optimize their marke...

Sounder was a podcast content management and monetization platform that helped podcasters distribute, promote, and monetize their audio content across multiple channels.

Supermetrics is a leading data integration and analytics platform that serves as a critical infrastructure provider in the AdTech and MarTech ecosystem. The company specializes in enabling marketers, advertisers, and data analysts to consolidate marketing data from multiple sources into centralized analytics platforms and data warehouses. Through its flagship data pipeline solution, Supermetrics connects over 100 marketing platforms, advertising networks, and social media channels to popular ...

Swydo is a specialized Software-as-a-Service (SaaS) platform operating in the AdTech and MarTech ecosystem, focused on automated marketing reporting and monitoring solutions. The company serves digital marketing agencies and professionals by streamlining the creation, automation, and delivery of professional marketing reports. Swydo's platform addresses a critical pain point in the agency workflow: the time-consuming process of manual data aggregation from multiple marketing channels and the ...

A social intelligence and consumer insights platform that monitors and analyzes social media conversations and online data to help brands understand consumer sentiment and market trends.

A social listening and consumer intelligence platform that monitors brand mentions, sentiment, and trends across social media and online channels.

Triton Digital is a leading global audio streaming technology and measurement provider serving digital audio publishers, broadcasters, and podcasters.

TrueData is a leading data and analytics company that provides enterprise-grade data solutions to businesses of all sizes. They specialize in data aggregation, enrichment, and insights to help organizations make more informed decisions.

Whatagraph is a comprehensive marketing analytics and reporting platform that serves as critical infrastructure within the AdTech ecosystem. The company specializes in automated report generation, data visualization, and white-label reporting solutions designed specifically for advertising and marketing professionals. By consolidating data from multiple marketing channels into a unified platform, Whatagraph enables users to create customizable, professional-grade reports and dashboards that s...

Marketing automation platform provider focused on mid-market B2B companies, offering email marketing, lead management, and campaign orchestration capabilities.

Admetrics is an AdTech company specializing in ad measurement, verification, and optimization. They provide a platform that helps advertisers and publishers combat ad fraud, ensure ad quality, and gain actionable insights to improve campaign performance and ROI.

Adtelligent is a specialized advertising technology company that operates as a comprehensive programmatic advertising solutions provider serving both publishers and advertisers in the digital advertising ecosystem. The company has built its platform on advanced header bidding technology, real-time bidding capabilities, and sophisticated programmatic advertising infrastructure designed to simplify the complexity of digital advertising while maintaining transparency and control for clients navi...

Adthena is a global leader in competitive intelligence for search, providing brands and agencies with a comprehensive view of their paid and organic search landscape. Its AI-powered platform, Whole Market View, helps users identify opportunities, optimize performance, and protect their brand against competitors.

AgilOne was a customer data platform and predictive marketing analytics solution that helped retailers unify customer data and deliver personalized marketing campaigns.

Alteryx is an analytics automation platform that enables organizations to automate data preparation, blending, and advanced analytics workflows through a low-code/no-code interface.

Bombora is a leading provider of B2B intent data and insights, helping companies better understand and engage their target audiences. Their data-driven solutions empower businesses to make informed decisions and drive growth.

BuzzSumo is a leading content marketing intelligence and influencer research platform that empowers brands, marketers, and content creators to discover, analyze, and amplify high-performing content across digital channels. The platform provides comprehensive content analytics, enabling users to identify trending topics, track competitor content strategies, and discover influential voices within their industry. By aggregating social engagement data from major platforms including Facebook, Twit...

C3 Metrics was a marketing attribution and analytics platform that helped advertisers measure cross-channel campaign performance before being acquired by Neustar in 2017.

Chorus.ai is a conversation intelligence platform that uses AI to analyze sales calls and meetings, helping revenue teams improve performance and close more deals.

Clicky is a web analytics platform founded in 2006 that provides real-time website traffic monitoring and analysis tools for businesses, bloggers, and website owners. The company offers an alternative to mainstream analytics platforms with a focus on simplicity, speed, and real-time data visualization. Clicky distinguishes itself through its user-friendly interface and emphasis on actionable insights rather than overwhelming users with excessive data points. The platform tracks individual vi...

comScore is a global information and analytics company that measures audiences, brands and consumer behavior across media platforms. They provide data and analytics to businesses, media, and advertising agencies.

Countly is an open-source mobile and web analytics platform that provides organizations with comprehensive user behavior tracking and analysis capabilities while maintaining full data ownership and transparency. Founded to address growing concerns about data privacy and regulatory compliance, Countly distinguishes itself in the analytics market by offering both self-hosted and cloud-based deployment options, enabling privacy-conscious organizations and enterprises with strict compliance requi...

Crazy Egg provides website analytics and heatmap tools to help businesses understand user behavior on their websites. By visualizing user clicks, scrolls, and movements, Crazy Egg helps improve website design and conversion rates. This allows businesses to optimize their websites for better performance and user experience.

DataRobot is an enterprise artificial intelligence platform company that specializes in agentic AI and automated machine learning (AutoML) solutions. The company's platform enables organizations to build, deploy, and manage AI agents at scale, democratizing data science through end-to-end automation of the machine learning lifecycle. DataRobot's mission centers on helping enterprises move beyond experimental AI pilots to production-ready solutions that deliver measurable business outcomes. T...

Digimind is a global social media monitoring and competitive intelligence platform founded in 1998, specializing in helping businesses track, analyze, and leverage social media data for strategic decision-making. The company provides enterprise-grade solutions that enable organizations to monitor brand mentions across social networks, news sites, blogs, forums, and other digital channels, while delivering actionable insights through advanced analytics and AI-powered sentiment analysis. With ...

Domo is a cloud-native software company that provides a comprehensive business intelligence (BI) platform. Its platform enables organizations to connect, transform, and visualize data from various sources, empowering users with real-time insights and tools for data-driven decision-making across the enterprise.

Customer data platform (CDP) specializing in omnichannel marketing automation and personalization for e-commerce and retail brands.

Fivetran is a data integration platform that automates the movement of data from various sources into a customer's data warehouse or cloud data platform. It aims to simplify and accelerate data integration, eliminating manual processes and ensuring data reliability. The platform offers pre-built connectors to numerous applications and databases, making it easy to connect to a wide array of data sources.

Forsta is an enterprise software company specializing in customer experience management (CXM) and market research technology solutions. The company addresses the critical challenge faced by modern organizations: fragmented customer feedback across multiple touchpoints and channels. Forsta's unified platform integrates advanced survey capabilities, natural language processing-powered text analytics, and sophisticated visualization dashboards to enable enterprises to capture, analyze, and act u...

Fullstory is a digital experience intelligence platform that helps businesses understand, measure, and improve their online customer experiences. It provides session replay, heatmaps, and analytics to identify friction points and optimize user journeys on websites and mobile apps, enabling teams to build better digital products.

Hotjar is a behavior analytics and user feedback platform that helps businesses understand how users interact with their websites through heatmaps, session recordings, and surveys.

Iconosquare is a comprehensive social media analytics and management platform founded in 2011, specializing in Instagram and Facebook performance optimization. The company provides businesses, agencies, and social media professionals with advanced tools to track metrics, analyze audience behavior, schedule content, and manage community engagement across multiple social media accounts. Originally launched as Statigram, the platform rebranded to Iconosquare in 2013 and has since evolved into on...

Indicative was a customer analytics platform that helped product and marketing teams analyze user behavior and optimize customer journeys through behavioral cohort analysis.

Infogroup is a data and marketing services provider offering business and consumer data, digital marketing solutions, and data-driven insights for sales and marketing professionals.

Inmar Intelligence is a leading data-driven technology company that operates intelligent commerce networks. They provide solutions for retailers, manufacturers, and healthcare companies across areas like promotions, supply chain, media, and healthcare, leveraging data and analytics to drive growth and efficiency and optimize critical commerce operations.

InMoment is a leading provider of customer experience (CX) intelligence solutions, helping businesses gather, analyze, and act on customer and employee feedback. Its cloud-based platform combines advanced analytics, AI, and human expertise to deliver actionable insights that drive improved experiences and business outcomes.

Keyhole is a social media analytics and monitoring platform designed to help businesses, agencies, and marketers track, measure, and optimize their social media presence across multiple platforms. The company provides real-time analytics tools that enable users to monitor hashtags, keywords, accounts, and URLs across major social networks including Twitter, Instagram, Facebook, TikTok, and LinkedIn. Keyhole's platform is particularly known for its campaign tracking capabilities, influencer id...

Mangools is a Slovakia-based software company that provides an integrated suite of SEO (Search Engine Optimization) tools designed to help businesses, marketers, and SEO professionals improve their online visibility and search engine rankings. Founded in 2014, the company has built a reputation for offering user-friendly, affordable SEO solutions that compete with more established enterprise-level tools. The platform is particularly popular among small to medium-sized businesses, freelancers,...

Manthan was an AI-powered analytics and personalization platform for retailers that was acquired by RichRelevance in 2020 and subsequently became part of Algonomy.

Marketing Evolution is an enterprise-focused marketing technology company that specializes in advanced analytics and attribution solutions designed to help organizations measure and optimize marketing performance across complex, multi-channel environments. The company addresses one of the most critical challenges facing modern marketers: understanding the true impact of marketing investments across an increasingly fragmented media landscape where customer journeys span multiple touchpoints an...

Matomo (formerly Piwik) is a leading open-source web analytics platform that provides organizations with full control over their data while respecting user privacy. Founded in 2007, Matomo offers a powerful alternative to proprietary analytics solutions like Google Analytics, emphasizing data ownership, privacy compliance, and transparency. The platform is used by over 1 million websites across 190+ countries, including governments, enterprises, and small businesses that prioritize data sover...

A measurement and analytics platform that quantifies the incremental impact of advertising across linear TV, streaming, and digital channels.

Medallia is an enterprise experience management platform that captures and analyzes customer, employee, and digital experience signals to drive business improvements.

Social media monitoring and brand listening platform that helps businesses track online mentions, analyze sentiment, and manage their digital reputation.

MicroStrategy is an established enterprise software company specializing in business intelligence (BI), analytics, and mobile software platforms. The company provides comprehensive solutions that enable organizations to analyze vast amounts of internal and external data, transforming raw information into actionable insights for strategic decision-making. MicroStrategy's platform is designed to support large-scale enterprise deployments, offering robust data visualization, advanced analytics, ...

MixRank provides sales intelligence and data enrichment solutions, offering insights into companies' technology usage, advertising strategies, and digital presence.

Momentive is an agile experience management platform that provides survey and feedback solutions, operating as a subsidiary of Symphony Technology Group after its acquisition of SurveyMonkey.

Mouseflow is a behavior analytics platform that provides session replay, heatmaps, and user feedback tools to help businesses optimize their website user experience.

Nanigans was a performance advertising platform specializing in Facebook and Instagram ad optimization before being acquired by Skai (formerly Kenshoo) in 2020.

Nielsen Digital provides digital audience measurement, analytics, and advertising effectiveness solutions as part of Nielsen's broader media measurement portfolio.

Nightwatch is a specialized cloud-based SEO software company that delivers comprehensive rank tracking and search engine optimization monitoring solutions to digital marketers, SEO professionals, and agencies worldwide. The platform's core competency centers on precise, real-time monitoring of website search engine rankings across multiple search engines and geographic locations, converting complex raw data into actionable insights that drive measurable improvements in organic search visibili...

Numerator is a leading market research and data analytics company that provides comprehensive consumer and retail insights to businesses. They leverage a combination of data sources, including point-of-sale, e-commerce, and consumer panel data, to deliver actionable intelligence to their clients.

Oribi was a no-code web analytics and conversion optimization platform that simplified marketing attribution for SMBs before being acquired by LinkedIn in 2022.

Piwik PRO is a privacy-focused analytics platform provider that enables organizations to collect, analyze, and understand their digital data while maintaining full control and ownership. Founded as an evolution of the open-source Piwik project (now Matomo), Piwik PRO has positioned itself as a premium enterprise solution that addresses the growing need for analytics platforms that comply with stringent data protection regulations such as GDPR, HIPAA, and other regional privacy laws. The compa...

Publicis Groupe is one of the world's largest advertising and communications holding companies, providing a comprehensive range of marketing, digital transformation, and business consulting services to global clients. The company operates through a network of specialized agencies and brands that deliver integrated solutions across advertising, media planning and buying, digital marketing, public relations, healthcare communications, and data analytics. With a presence in over 100 countries, P...

Qubit was a personalization and A/B testing platform that helped e-commerce companies optimize customer experiences through AI-driven recommendations and experimentation.

Quintly is a specialized social media analytics and benchmarking platform designed to help businesses, marketing agencies, and brands optimize their social media strategies through data-driven insights. The platform enables organizations to track performance metrics across multiple social media channels, conduct competitive benchmarking analysis, and generate comprehensive reports that inform strategic decision-making. By aggregating data from various social networks into a unified dashboard,...

Raven Tools is an established all-in-one SEO and digital marketing platform that serves agencies, consultants, and in-house marketing teams by consolidating essential digital marketing tools into a unified dashboard. The platform enables marketing professionals to streamline their workflows through comprehensive features including rank tracking, site audits, backlink analysis, competitor research, and white-label reporting capabilities. By aggregating data from multiple marketing channels and...

RichRelevance was a personalization platform provider for retailers that delivered AI-powered product recommendations and omnichannel experiences before being acquired by Algonomy in 2020.

Marketing measurement and attribution platform that helps brands understand the impact of their marketing investments across channels.

S4 Capital is a digital-only marketing services company founded to reimagine the advertising and marketing industry for the digital age. Unlike traditional marketing holding companies, S4 Capital operates as a purely digital enterprise, combining creative content production, programmatic advertising, and first-party data strategies into a unified service offering. The company positions itself as an agile, technology-enabled alternative that delivers faster execution, transparent pricing, and ...

Salesforce Einstein is an AI layer integrated across Salesforce's CRM platform, providing predictive analytics, machine learning, and natural language processing capabilities for sales, marketing, and customer service.

Customer experience management platform pioneering Net Promoter Score (NPS) methodology, now part of NICE's CX analytics suite.

SEO PowerSuite is a desktop-based SEO software toolkit offering comprehensive tools for rank tracking, site auditing, backlink analysis, and keyword research.

SEOmonitor is an AI-powered search engine optimization platform that has strategically evolved from a traditional keyword tracking tool into a comprehensive SEO solution designed specifically for digital marketing agencies and in-house marketing teams. The platform distinguishes itself by integrating advanced artificial intelligence capabilities for content generation, performance forecasting, and ROI measurement, while providing unified tracking across multiple search environments including ...

Serpstat is a comprehensive all-in-one SEO platform designed to help businesses and digital marketers improve their search engine visibility and online presence. Founded in 2013, the company provides a unified suite of tools that encompass keyword research, competitor analysis, backlink analysis, rank tracking, site auditing, and content marketing capabilities. The platform serves over 500,000 users globally, ranging from individual SEO specialists and small agencies to large enterprises seek...

SessionM was a customer engagement and loyalty platform that used gamification and real-time personalization to help brands drive customer behavior and increase lifetime value.

Sisense is a business intelligence (BI) and analytics software company that provides a platform for data preparation, analysis, and visualization. Its platform enables organizations to embed analytics directly into their products and workflows, empowering users to make data-driven decisions and uncover actionable insights.

Siteimprove is a global software company that provides a comprehensive platform for optimizing and managing digital presence. Its solutions help organizations improve website accessibility, SEO, content quality, analytics, and data privacy, ensuring a better user experience and compliance.

Snowplow Analytics is a leading data infrastructure company that provides an open-source behavioral data platform designed to help organizations collect, process, and analyze granular event-level data from their web, mobile, and server-side applications. Founded in 2012, the company pioneered the concept of 'data creation' as opposed to traditional analytics, giving businesses complete ownership and control over their first-party data. The platform enables companies to track every customer in...

Splunk is a data platform company that provides software for searching, monitoring, and analyzing machine-generated data through a web-style interface.

SpyFu is a competitive intelligence and SEO research platform that specializes in providing comprehensive insights into competitors' paid and organic search strategies. The company offers marketers, agencies, and businesses the ability to analyze competitor keyword rankings, ad campaigns, backlink profiles, and historical search performance data. By aggregating years of search marketing data, SpyFu enables users to reverse-engineer successful SEO and PPC strategies, identify profitable keywor...

Tableau Software is a leading visual analytics platform that helps people see and understand data through interactive dashboards and business intelligence tools.

Teradata is an enterprise cloud analytics and data platform company that provides data warehousing, analytics, and consulting services to large organizations.

ThoughtSpot is a leading enterprise analytics and business intelligence platform that revolutionizes how organizations interact with their data through AI-powered search and analytics capabilities. Founded in 2012 and headquartered in Mountain View, California, the company has established itself as a pioneer in search-driven analytics, enabling business users to query complex data sets using natural language search similar to Google. The platform leverages proprietary in-memory calculation te...

TIBCO Spotfire is an advanced analytics and business intelligence platform that enables interactive data visualization, predictive analytics, and AI-driven insights for enterprise decision-making.

Totango is a leading customer success platform that empowers businesses to proactively manage customer relationships, reduce churn, and drive growth. Its platform provides tools for customer journey orchestration, health scoring, and engagement automation, ensuring customers achieve maximum value from products and services.

Social media intelligence and competitive benchmarking platform that helps brands analyze and optimize their social media performance against competitors.

UserTesting provides a human insight platform that enables companies to gather real-time feedback from actual users through video-based testing and research.

WebFX is a prominent player in the AdTech ecosystem, offering a range of digital marketing solutions and innovative advertising technology. Their flagship product, AdTechFX, provides advanced programmatic advertising capabilities that help businesses optimize their digital campaigns across multiple channels. With a focus on data-driven strategies, WebFX leverages artificial intelligence, machine learning, and human expertise to deliver superior campaign performance and measurable ROI for its ...

Woopra is a real-time customer data platform (CDP) founded in the late 2000s that specializes in unifying, analyzing, and activating customer data across multiple touchpoints throughout the customer journey. The platform distinguishes itself through its focus on individual-level tracking rather than aggregate analytics, enabling businesses to follow a single customer's complete journey across websites, mobile apps, email campaigns, and other digital channels. This granular approach creates co...

Customer service and engagement platform providing ticketing, messaging, and support solutions for businesses of all sizes.

Ahrefs is a prominent software-as-a-service (SaaS) company specializing in search engine optimization (SEO) tools and digital marketing intelligence. Founded to help website owners, digital marketers, and SEO professionals improve their online visibility, Ahrefs has established itself as one of the most comprehensive SEO toolsets in the industry. The platform is built around one of the largest third-party databases of live backlinks, crawling billions of web pages daily to provide users with ...

Alchemer, formerly SurveyGizmo, is a leading survey software platform that empowers businesses to collect, analyze, and act on feedback. It provides comprehensive tools for creating surveys, quizzes, and forms, helping organizations make data-driven decisions to improve customer and employee experiences.

Anchor is a podcast creation and hosting platform that enables users to create, distribute, and monetize podcasts for free.

Aptrinsic is a product experience platform that helps software companies drive user engagement, product adoption, and business outcomes through in-app guidance and analytics.

Birst was a cloud-based business intelligence and analytics platform acquired by Infor in 2017, now integrated into Infor's enterprise software suite.

Botify is an enterprise-grade SaaS platform specializing in AI-powered search engine optimization (SEO) solutions for large-scale websites. The company's platform combines advanced web crawling technology, log file analysis, and machine learning algorithms to help businesses optimize their organic search performance. By providing deep insights into how search engines interact with websites, Botify enables digital marketing teams and SEO professionals to identify technical issues, prioritize o...

BrightEdge is a leading enterprise-grade digital marketing platform specializing in search engine optimization (SEO) and content performance management. Founded to address the growing complexity of digital marketing at scale, the company has established itself as the premier solution for Fortune 500 companies and global brands seeking to optimize their organic search visibility and content strategy. The platform leverages advanced technologies including artificial intelligence, machine learni...

Chartio was a cloud-based business intelligence and data visualization platform that enabled non-technical users to explore and analyze data through an intuitive drag-and-drop interface.

Clarivoy is an automotive marketing analytics and attribution platform that helps dealerships and OEMs measure and optimize their advertising performance across channels.

CognitiveSEO is a software-as-a-service (SaaS) company specializing in comprehensive search engine optimization tools and analytics for digital marketers, SEO professionals, and businesses of all sizes. The platform differentiates itself in the crowded SEO tools market by offering an integrated suite of solutions within a unified dashboard, including keyword research, backlink analysis, rank tracking, content optimization, and technical SEO auditing capabilities. This all-in-one approach addr...

Conductor is an enterprise SEO and content marketing platform that helps brands create and optimize content to improve organic search visibility and drive revenue.

Countable is a web analytics platform that enables businesses to track, measure, and analyze website traffic and user behavior patterns across their digital properties. The platform serves as a comprehensive business intelligence solution, transforming raw visitor data into actionable insights that support marketing optimization, product development, and user experience enhancement. Its primary customer base includes digital marketing teams, e-commerce businesses, SaaS companies, and content ...

Cyfe is an all-in-one business dashboard application designed to help businesses monitor and analyze data from various online services in one centralized platform. It provides custom dashboards, data reporting, and client management features to track key performance indicators across marketing, sales, finance, and more.

Databox is a business analytics platform that helps companies monitor and report on their performance by connecting to various data sources. It enables users to build custom dashboards and automated reports without coding, providing a unified view of their key metrics.

Datapine was a business intelligence and data analytics platform that provided self-service BI tools and dashboards before being acquired by RIB Software.

Datawiza provides a no-code, cloud-native access proxy that helps enterprises modernize their legacy applications for SSO, MFA, and access management. It simplifies the migration of on-premise applications to the cloud by integrating with modern identity providers like Okta, Azure AD, and Auth0.

DeepCrawl is a specialized technical SEO platform that provides enterprise-grade website crawling and analysis capabilities to help businesses optimize their search engine visibility and performance. The platform serves as a comprehensive solution for identifying, diagnosing, and resolving technical SEO issues at scale, enabling digital marketing teams, SEO professionals, and web developers to maintain optimal website health. By simulating search engine crawlers, DeepCrawl provides deep insig...

Experian is a global information services company and one of the world's leading credit reporting agencies, providing data and analytical tools to clients across multiple industries. The company operates through three primary business segments: Credit Services, Decision Analytics, and Marketing Services. Experian collects, aggregates, and analyzes consumer and business credit information, offering comprehensive solutions that help organizations make informed decisions about lending, fraud pre...

Social media management and customer experience platform that was acquired by Brandwatch in 2022 and integrated into their suite of digital marketing tools.

Faraday is a predictive analytics platform that empowers brands to understand and predict customer behavior, enabling more effective marketing, sales, and product strategies. It leverages AI and machine learning to generate actionable customer insights and build high-value audience segments.

Finteza is a comprehensive web analytics and conversion optimization platform that positions itself as an intelligent alternative to mainstream analytics solutions in the digital marketing technology landscape. The company has carved out a distinctive niche by specializing in traffic quality assessment and sophisticated bot detection capabilities, addressing the critical challenge of data accuracy and metric integrity that affects digital marketers globally. By enabling businesses to effectiv...

Fospha is a marketing measurement and attribution platform that specializes in helping e-commerce and direct-to-consumer (DTC) brands understand the true impact of their marketing investments. The company provides advanced multi-touch attribution technology that goes beyond traditional last-click models, enabling businesses to measure incrementality and optimize their marketing spend across multiple channels including paid social, paid search, display advertising, and other digital marketing ...

Freckle is an IoT-powered platform that provides real-time audience measurement and attribution for out-of-home (OOH) advertising campaigns.

Geckoboard is a business dashboard software that helps teams visualize and monitor key metrics in real-time on TV displays and screens.

Business intelligence and data visualization platform that helps companies consolidate and visualize metrics from multiple data sources in real-time dashboards.

Marketing performance management platform that helped B2B marketers plan, budget, and measure marketing campaigns and ROI.

IAC Inc. (InterActiveCorp) is a diversified media and internet holding company that operates a portfolio of digital brands and platforms across multiple verticals. The company has established itself as a significant force in the digital advertising technology ecosystem through its ownership and operation of advertising-driven properties, content platforms, and programmatic advertising infrastructure. IAC's strategic approach focuses on building, acquiring, and scaling digital businesses that ...

Interana was a behavioral analytics platform that enabled fast, interactive analysis of large-scale event data before being acquired by Scuba Analytics in 2018.

Ipsos is a global market research and consulting firm that provides AdTech solutions to help clients better understand and engage their target audiences.

Global data, insights, and consulting company providing brand guidance, media measurement, and marketing effectiveness solutions across 90+ markets.

B2B website visitor identification and lead generation platform that tracks companies visiting websites to help sales and marketing teams identify potential customers.

Linkody is a specialized SEO technology company that provides comprehensive backlink monitoring and analysis solutions designed for digital marketers, SEO professionals, and website owners. The platform's core functionality revolves around real-time backlink profile tracking, enabling users to monitor their link-building efforts, analyze competitor strategies, and identify potentially harmful links that could negatively impact search engine rankings. Through automated link discovery, continuo...

LinkResearchTools is a specialized SEO software provider that has established itself as a leading authority in backlink analysis and link management solutions. Founded by renowned SEO expert Christoph C. Cemper, the company has strategically differentiated itself in the crowded SEO tools market by focusing exclusively on link intelligence rather than competing as an all-in-one SEO platform. This specialized approach has enabled the company to develop deep expertise and sophisticated capabilit...

Logi Analytics provides embedded analytics and business intelligence solutions that enable software companies to integrate dashboards, reports, and data visualizations into their applications.

Loomly is a cloud-based social media management platform founded to streamline content planning, creation, and publishing workflows for businesses, marketing teams, and agencies of all sizes. The platform distinguishes itself in the competitive social media management software market through its emphasis on content inspiration and guided post creation, helping teams overcome creative blocks while maintaining consistent brand messaging across multiple social channels. Loomly provides a central...

Majestic is a specialized data intelligence company that has established itself as a leading provider of SEO tools and backlink analysis solutions for digital marketing professionals, SEO specialists, and businesses seeking to enhance their online visibility. The company's core offering revolves around comprehensive link intelligence data, enabling organizations to analyze their backlink profiles, conduct competitive research, and make data-driven decisions to improve their search engine rank...

Mediafly is a leading sales enablement and content management platform that empowers B2B companies to deliver personalized, interactive content experiences to buyers. Its platform helps improve sales productivity, buyer engagement, and revenue growth through advanced content tools and analytics.

Metabase is an open-source business intelligence and embedded analytics platform that empowers teams to visualize and explore data without technical expertise. The platform features AI-powered natural language querying, connects to 50+ data sources, and serves over 30,000 companies worldwide with both free open-source and enterprise solutions.

Mintigo was a B2B predictive marketing and sales intelligence platform that used machine learning to help companies identify and prioritize ideal prospects.

Mixpanel is a leading AdTech Platform that provides advanced analytics and user engagement tools for businesses to optimize their digital marketing campaigns.

Mopinion is a leading feedback analytics software company that empowers businesses to collect, analyze, and act on customer and employee feedback across various digital touchpoints. Their platform provides advanced tools for creating customizable feedback forms, visualizing data, and integrating with other systems to enhance user experience and drive customer satisfaction.

Moz is a leading SEO software platform providing tools for keyword research, link building, site audits, and rank tracking to help businesses improve their search engine visibility.

Ortto is a comprehensive marketing automation and customer data platform (CDP) designed to help businesses orchestrate personalized customer journeys across multiple channels. The platform consolidates customer data management, marketing automation, analytics, and messaging capabilities into a unified solution, eliminating the fragmentation that comes with using multiple disconnected marketing tools. By enabling companies to capture, consolidate, and activate customer data in real-time, Ortto...

Panoply was a cloud-based data management platform that automated data integration and warehousing for analytics teams before being acquired by Sisense in 2019.

Data analytics and business intelligence platform that was acquired by Sisense in 2019, enabling data-driven teams to analyze and visualize complex datasets.

Plecto is a Danish-based business intelligence and data visualization platform founded in 2012 that specializes in real-time performance tracking and KPI dashboards. The company provides a comprehensive solution for businesses to consolidate data from multiple sources, visualize metrics on customizable dashboards, and motivate teams through gamification features. Plecto serves organizations across various industries including sales, customer support, marketing, and operations teams who need t...

Plotly is a technical computing company that develops online data analytics and visualization tools. They provide open-source graphing libraries for Python, R, MATLAB, and JavaScript, alongside a commercial platform for enterprise data science and AI applications. Their tools enable users to create interactive, publication-quality graphs and build analytical web applications.

Qualaroo is a user feedback and survey platform that helps businesses gather insights through targeted on-site surveys and user research tools.

Retently is a customer feedback and Net Promoter Score (NPS) software designed to help businesses collect, analyze, and act on customer insights. It provides tools for creating various surveys, managing feedback, and improving customer loyalty and retention.

Retina AI is a predictive analytics platform that helps businesses understand and predict customer lifetime value (CLV). They leverage AI and machine learning to provide actionable insights, enabling companies to optimize marketing spend and improve customer acquisition and retention strategies.

Ruler Analytics is a marketing attribution platform that helps businesses track the entire customer journey from first touch to revenue. It connects marketing data with CRM and sales data to provide a comprehensive view of marketing ROI, enabling better decision-making and optimized marketing spend.

SearchMetrics is an enterprise-grade SEO and content marketing platform that provides comprehensive analytics and optimization tools for businesses seeking to enhance their organic search performance. Founded in 2005 and headquartered in Berlin, Germany, the company has established itself as a sophisticated solution provider in the competitive SEO software market. The platform combines proprietary search data, machine learning algorithms, and actionable insights to help marketing teams and SE...

SEMrush is a leading software-as-a-service (SaaS) platform specializing in digital marketing intelligence and competitive analysis tools. Founded in 2008, the company has established itself as one of the most comprehensive solutions for search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media management, and competitive research. The platform serves over 10 million users globally, ranging from individual marketers and small businesses to large enterpr...

seoClarity is an enterprise-grade SEO platform provider that delivers comprehensive search engine optimization software and services to large organizations and digital marketing agencies. The company's platform combines advanced data analytics, artificial intelligence, and workflow automation to help businesses maximize their organic search visibility and performance. With a focus on scalability and data accuracy, seoClarity serves enterprise clients who require robust SEO management capabili...

Sitebulb is a specialized software company that develops advanced website auditing solutions designed specifically for SEO professionals, digital marketing agencies, and web development teams. The company's flagship desktop application distinguishes itself from traditional browser-based crawling tools through its desktop-native architecture, which enables deeper technical SEO analysis across critical areas including site architecture, crawlability, indexability, mobile optimization, page spee...

Siteliner is a specialized web-based tool designed to help website owners, SEO professionals, and content managers identify and resolve duplicate content issues across their websites. The platform crawls websites to detect identical or similar content across multiple pages, broken links, page load times, and other technical SEO factors that can impact search engine rankings and user experience. By providing detailed reports on content duplication percentages, internal linking structures, and ...

Skykit is a cloud-based technology provider specializing in comprehensive data integration and business intelligence solutions designed for modern enterprises. The platform addresses the critical challenge of data fragmentation by enabling organizations to consolidate information from multiple disparate sources, transform raw data into meaningful insights, and deliver those insights through intuitive visualization tools. Serving mid-market to enterprise organizations, Skykit's solution combin...

Smartlook is a qualitative analytics platform that provides session recordings, heatmaps, and event tracking to help businesses understand user behavior on websites and mobile apps.

SocialPilot is a comprehensive social media management platform designed to streamline social media operations for businesses, agencies, and marketing professionals across multiple channels. The platform provides an integrated suite of tools including content scheduling, multi-account management, team collaboration, and performance analytics across major social networks such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, and Google Business Profile. By delivering professional-g...

Superset is a comprehensive software platform designed for fitness coaches and personal trainers to manage their clients, create custom workout programs, track progress, and streamline business operations. It aims to empower fitness professionals to scale their coaching businesses efficiently by providing an all-in-one solution.

Influencer marketing platform providing AI-powered discovery, analytics, and campaign management tools for brands and agencies.

Teikametrics is an AdTech Platform that helps brands and sellers optimize their advertising campaigns on marketplaces like Amazon, Walmart, and eBay.

Thematic is an AI-powered customer feedback analysis platform that helps businesses understand what customers are saying across various channels. It uses natural language processing (NLP) to identify themes and sentiment in unstructured data, providing actionable insights to improve products, services, and customer experience.

Thunder Experience Cloud is a creative personalization platform that bridges the gap between content production and data-driven customer experiences. The platform enables businesses to deliver dynamic, personalized digital interactions across multiple touchpoints by leveraging advanced machine learning algorithms and real-time data processing. Organizations can create, manage, and optimize tailored content at scale while maintaining brand consistency and creative excellence, addressing the gr...

Enterprise customer data platform (CDP) that unifies customer data to enable personalized marketing and customer experiences across channels.

SEO and content marketing tool that provides keyword research, competitor analysis, and website optimization insights for digital marketers.

User feedback and experience analytics platform that collected customer insights through surveys, feedback buttons, and website analytics.

Vidmizer is a specialized video creation and optimization platform designed to serve the digital advertising ecosystem. The company addresses the growing demand for video content in digital marketing by providing an integrated solution that combines video production tools with performance optimization capabilities. This approach enables businesses to create, edit, and optimize video advertisements without requiring extensive video production expertise or dedicated internal resources. The pla...

Visually was a content creation marketplace connecting brands with designers and creators for visual content including infographics, videos, and interactive experiences.

Webtrends is a pioneering enterprise digital analytics and personalization platform provider that has been at the forefront of the digital intelligence space for over two decades. Founded in the mid-1990s as one of the first web analytics companies, Webtrends initially focused on log file analysis before evolving into a comprehensive digital intelligence platform. The company has strategically adapted to address contemporary challenges including first-party data strategies, privacy regulation...

Wincher is a specialized SEO software company that delivers rank tracking and reporting solutions designed for digital marketers, SEO professionals, and website owners. The platform enables users to monitor their website's search engine rankings across multiple keywords and geographic locations, providing real-time, actionable insights to enhance organic search performance. Wincher distinguishes itself by focusing on accuracy, user-friendly reporting, and intuitive data visualization that mak...

Customer experience management platform that provides Net Promoter Score (NPS) and customer feedback tools to measure and improve customer satisfaction.

Xplenty was a cloud-based ETL (Extract, Transform, Load) and data integration platform that helped businesses prepare and move data between various sources and destinations.

Yellowfin is an established enterprise business intelligence and analytics platform provider that delivers comprehensive data visualization, automated insights, and embedded analytics solutions to organizations worldwide. The company has distinguished itself in the competitive BI market through its emphasis on action-based dashboards, collaborative analytics capabilities, and automated data discovery tools that empower both technical analysts and business users to extract meaningful insights ...

Yieldify was a personalization and conversion rate optimization platform that helped e-commerce businesses increase revenue through targeted customer experiences.

Zoho Analytics is a self-service business intelligence and analytics platform that enables organizations to analyze data, create visualizations, and generate reports from multiple data sources.

Zoho PageSense is a conversion rate optimization and website analytics platform that helps businesses understand visitor behavior and improve website performance through A/B testing, heatmaps, and personalization.

Zoho Reports was a self-service business intelligence and analytics platform that enabled users to create reports and dashboards from various data sources.

Social media management platform that enables businesses to manage multiple social channels, schedule content, and analyze performance from a unified dashboard.

Accenture is a global professional services company that provides a wide range of services, including digital marketing and advertising technology solutions, to help clients improve their marketing and advertising performance.

Adswerve is a digital marketing and analytics consultancy specializing in Google Marketing Platform, cloud data solutions, and marketing technology implementation.

Amplitude is a leading AdTech platform that provides data analytics and customer behavior insights to help businesses optimize their digital marketing and product strategies.

Buffer is a social media management platform that helps businesses and individuals schedule, publish, and analyze their social media content across multiple platforms.

Clarabridge was a customer experience management platform that used AI and text analytics to analyze customer feedback across multiple channels before being acquired by Qualtrics in 2021.

Datanyze is a B2B sales intelligence platform that provides technographic data, contact information, and real-time sales triggers to help sales teams identify and connect with prospects.

Deloitte is a global professional services network that provides audit, consulting, financial advisory, risk advisory, tax, and related services to public and private clients spanning multiple industries.

B2B sales and marketing intelligence platform that provided contact data, organizational charts, and technographic information to help companies identify and reach decision-makers.

Ezoic is an AdTech Platform that helps website publishers optimize their ad revenue and user experience through machine learning and data-driven insights.

Forrester is a leading market research and advisory firm that provides insights and guidance to companies in the AdTech and MarTech space.

Gartner is a leading research and advisory company that provides insights and tools to help organizations make informed decisions in the AdTech and MarTech space.

Global market research and consumer insights company providing data analytics and intelligence across retail, media, and consumer behavior.

Gong is an AI-powered sales intelligence platform that helps sales teams improve their performance by analyzing customer interactions and providing insights to help them close more deals.

Helium 10 is a comprehensive software suite providing tools and analytics for Amazon sellers to optimize their product listings, research keywords, and manage their e-commerce businesses.

Julius is a leading influencer marketing platform that helps brands discover, vet, and collaborate with the right influencers for their campaigns. The company's AI-powered technology and extensive database of influencers enable brands to run effective and measurable influencer marketing programs.

A customer analytics and engagement platform that helps businesses track, analyze, and optimize customer behavior throughout the entire customer lifecycle.

McKinsey is a leading global management consulting firm that has expanded into the AdTech Platform space, providing data-driven solutions to help clients optimize their digital advertising and marketing efforts.

NielsenIQ is a leading provider of data and analytics solutions for the AdTech industry, offering insights and intelligence to help brands and advertisers optimize their marketing strategies.

Popcorn Metrics is an AdTech Platform company that provides data-driven advertising solutions to help businesses optimize their marketing campaigns.

Microsoft's business intelligence platform that enables users to visualize data, create interactive reports, and share insights across organizations.

Qlik is an enterprise data analytics and business intelligence platform provider that enables organizations to discover insights through data visualization and AI-powered analytics.

Qualtrics is an experience management platform that helps organizations collect, analyze, and act on customer, employee, product, and brand experience data.

SAS is a leading provider of data analytics and business intelligence software, with a strong presence in the AdTech Platform space.

Tableau is a leading visual analytics platform that helps people see and understand data through interactive dashboards and business intelligence tools.

Influencer marketing analytics platform that measures earned media value and tracks brand-influencer relationships across social media channels.

Trustpilot is an online review platform that helps businesses build trust and reputation with consumers.

Twilio Segment is a customer data platform (CDP) that collects, unifies, and routes customer data to hundreds of marketing and analytics tools.

AB Tasty is a global leader in AI-powered experimentation, personalization, and feature management. It helps businesses optimize user experiences across digital channels, driving conversions and improving customer satisfaction through a unified platform.

AccuRanker is a SaaS platform providing fast, accurate SEO rank tracking and keyword monitoring for digital marketers and agencies.

Adbeat is a competitive intelligence platform that helps advertisers and marketers track and analyze digital advertising campaigns across the web. The platform provides detailed insights into competitors' ad strategies, creative assets, and media buying patterns.

Adobe's enterprise customer data platform that unifies customer data in real-time to enable personalized experiences across channels.

Adometry was a marketing attribution and analytics platform that helped advertisers measure cross-channel campaign performance before being acquired by Google in 2014.

AdReport is a Software-as-a-Service (SaaS) platform that addresses the critical challenge of fragmented advertising data in digital marketing by serving as a centralized hub for multi-channel campaign management. The platform consolidates performance metrics from major advertising networks including Google Ads, Facebook Ads, LinkedIn Ads, and other digital advertising channels into a unified interface, automating data collection and normalization to eliminate manual aggregation efforts across...

AdsBridge is an advanced tracking platform designed for affiliate marketers and media buyers. It provides comprehensive tools for managing, optimizing, and analyzing advertising campaigns, including traffic distribution, A/B testing, and detailed analytics to maximize ROI.

Advanced Web Ranking is a SaaS platform providing SEO rank tracking and reporting tools for agencies, enterprises, and SEO professionals.

Market research and insights firm specializing in advertising industry trends, media buying behaviors, and advertiser sentiment analysis.

AffTrack is a specialized performance marketing technology platform that serves as a comprehensive solution for tracking, analytics, and fraud prevention within the affiliate marketing ecosystem. The platform functions as a centralized hub for advertisers, affiliate networks, and digital marketing agencies, providing real-time campaign monitoring with granular visibility into performance metrics, conversion tracking, and ROI analysis across multiple traffic sources and affiliate networks. By ...

Alexa was a web analytics and traffic measurement service that provided website rankings and competitive intelligence data before being shut down by Amazon in 2022.

Amplitude Experiment is a feature experimentation and A/B testing platform that enables product teams to test, measure, and optimize digital experiences using integrated analytics.

Analytic Partners is a global marketing measurement and optimization company specializing in commercial analytics, marketing mix modeling (MMM), and ROI optimization.

App Annie (now data.ai) is a mobile data and analytics platform that provides market data and analytics for mobile apps and digital markets. The company helps businesses make smarter decisions by delivering comprehensive mobile performance estimates through its Intelligence platform.

Appfigures is a leading platform providing app store intelligence, analytics, and ASO tools for mobile app developers and publishers. It helps users track app performance, monitor competitors, and optimize their app store listings to maximize visibility and downloads.

AppRadar is a mobile app marketing intelligence platform that helps developers and marketers track app rankings, monitor competitors, and optimize ASO (App Store Optimization). The platform provides real-time app store data analytics and insights across multiple countries and app stores.

Appsee was a mobile app analytics platform that provided visual user analytics, session recordings, and touch heatmaps for mobile applications.

Appsumer is a marketing intelligence platform that provides a unified view of marketing spend and performance data for app advertisers. It helps user acquisition teams aggregate data from various sources, analyze campaign effectiveness, and optimize their mobile app marketing strategies to drive growth.

Apptica was a mobile app marketing intelligence platform that provided competitive analysis and user acquisition insights for mobile app marketers.

Mobile app intelligence and market data platform providing app performance metrics, download estimates, and competitive intelligence for mobile apps.

Arrivalist is a pioneering location analytics and intelligence platform that has transformed marketing attribution for the travel, tourism, and hospitality industries. The company addresses the fundamental challenge of measuring real-world impact from digital marketing investments by leveraging proprietary location verification technology to analyze billions of anonymous location signals from mobile devices. This innovative approach enables tracking of actual physical visitation patterns foll...

AI-powered content intelligence platform that was acquired by Salesforce in 2020 to enhance content optimization and personalization capabilities.

Attributio is a marketing attribution platform designed to help businesses understand the true impact of their marketing efforts. It provides multi-touch attribution models and customer journey insights, enabling companies to optimize ad spend and improve return on investment.

Attribution, Inc. provides a comprehensive marketing attribution platform that helps businesses accurately measure the ROI of their marketing campaigns. Their software unifies data across various channels to offer multi-touch attribution insights, enabling marketers to optimize spend and improve performance.

Avoma is an AI-powered meeting assistant and conversation intelligence platform designed for customer-facing teams to record, transcribe, and analyze meetings.

Awario is a social media monitoring and analytics platform that enables businesses to track brand mentions, monitor competitive activities, and engage with their audience across multiple digital channels. The platform employs advanced search algorithms and real-time data processing to capture and analyze conversations about brands, products, and industry keywords across social networks, blogs, forums, news sites, and other online sources. By converting raw social listening data into actionabl...

Barometric was a mobile advertising platform that provided real-time bidding and programmatic advertising solutions for mobile app publishers and advertisers.

BIA Advisory Services provides market intelligence, forecasting, and consulting services for local advertising and media markets.

Marketing attribution platform that tracked customer touchpoints across channels to measure marketing ROI, acquired by Marketo in 2014 and later became part of Adobe.

Borrell Associates is a research and advisory firm specializing in local advertising market intelligence, forecasting, and benchmarking data for media companies and advertisers.

Brand24 is a social media monitoring and analytics platform that tracks online mentions of brands, products, and keywords across the web and social networks.

BrandMentions is a comprehensive web and social media monitoring tool that helps businesses track mentions of their brand, competitors, and keywords in real-time. It provides insights into online conversations, sentiment analysis, and competitive intelligence to enhance online presence and reputation management.

BrandsEye is a South African opinion mining and social media monitoring company that combines AI and human intelligence to analyze consumer sentiment and brand reputation.

A social media intelligence and consumer insights platform that helps brands monitor, analyze, and engage with online conversations across digital channels.

Social media listening and consumer intelligence platform that analyzes online conversations to provide brands with actionable insights about their audiences and markets.

BrightLocal is a SaaS platform providing local SEO tools and reputation management solutions for agencies and businesses managing local search presence.

Bucket.io is a marketing platform that empowers businesses to create interactive quizzes, surveys, and assessments. It helps users segment their audience, generate qualified leads, and personalize marketing campaigns for enhanced engagement and conversions.

CallRail provides marketing analytics and lead management software that helps businesses understand which marketing efforts drive phone calls, texts, and form submissions. Its platform offers call tracking, conversation intelligence, and lead center tools to optimize marketing campaigns and improve customer experience for thousands of businesses worldwide.

Chartbeat is a content analytics company that provides real-time data and tools for publishers to understand audience engagement. It helps editorial and business teams optimize content, improve reader attention, and maximize advertising revenue across various digital platforms.

Circana is a leading market research and analytics firm formed from the 2022 merger of IRI and NPD Group, providing consumer behavior insights and purchase data across retail and CPG industries.

Cision is a leading global provider of earned media software and services, offering PR professionals tools for media monitoring, distribution, and analytics.

Clicktale was a customer experience analytics platform that captured and analyzed user interactions on websites and mobile apps through session replay and behavioral analytics.

Competeshark is a competitive intelligence platform that helps businesses monitor and analyze their competitors' digital advertising strategies and marketing activities.

Complementics is a data-driven marketing solutions provider, specializing in audience segmentation, activation, and measurement. They empower businesses to optimize campaign performance and reach ideal customers across various digital channels.

Conversion Fanatics is a leading digital marketing agency specializing in Conversion Rate Optimization (CRO). They help businesses maximize their website's performance and revenue by implementing data-driven A/B testing, user experience improvements, and analytics strategies. Their focus is on turning website visitors into customers through continuous optimization.

Conversion Logic was a performance marketing and lead generation platform that helped advertisers optimize customer acquisition through data-driven targeting and conversion optimization.

Convert is a privacy-first A/B testing and website personalization platform that serves mid-market organizations requiring enterprise-grade experimentation capabilities while maintaining strict visitor privacy standards. Founded to address the growing demand for data-driven optimization in an increasingly regulated digital landscape, Convert has carved out a distinctive position in the conversion rate optimization market by prioritizing privacy-by-design architecture. The platform delivers co...

Convertro was a marketing attribution and analytics platform that helped advertisers measure cross-channel campaign performance before being acquired by AOL in 2014.

Social media analytics and consumer insights platform that used AI to analyze online conversations and audience intelligence, acquired by Brandwatch in 2018.

Critical Mention is a media monitoring and earned media intelligence platform that tracks broadcast, online news, radio, and social media content in real-time for PR and communications professionals.

Crowdbooster was a social media analytics and management platform that helped businesses optimize their Twitter and Facebook presence through data-driven insights.

CXL is a premier conversion rate optimization (CRO) training and consulting company that has established itself as a leading authority in evidence-based digital marketing education. Founded to address the gap between theoretical marketing knowledge and practical optimization skills, CXL provides comprehensive online training programs taught by recognized industry experts, covering conversion optimization, A/B testing, user research, analytics, and data-driven decision making. The company serv...

Dash Hudson is a social media management and analytics platform designed for consumer brands. It provides tools for content planning, scheduling, publishing, and performance measurement across various social channels. The platform leverages AI to help brands predict content performance and optimize their social media strategy to drive engagement and sales.

Dataddo is a no-code data integration platform that enables businesses to connect, transform, and transfer data from various sources to any destination. It specializes in automating data pipelines for marketing, sales, and business intelligence teams, ensuring data readiness for analysis without requiring coding skills.

DataHawk is an Amazon analytics and intelligence platform providing sellers and brands with data-driven insights for marketplace optimization and advertising performance.

Datalicious is a specialized analytics and tag management platform that serves as a critical infrastructure partner for data-driven enterprises navigating the complexities of modern marketing technology ecosystems. The company addresses fundamental challenges in digital data collection, governance, and activation by combining deep consulting expertise with proprietary technology solutions. Their platform enables organizations to establish robust data governance frameworks, eliminate tag proli...

Dentsu is a global advertising and marketing services holding company operating integrated agency networks and digital marketing platforms across multiple markets worldwide.

Dreamdata is a B2B revenue analytics platform that helps companies understand and optimize their entire customer journey from first touch to revenue. It unifies data from various marketing, sales, and product sources to provide actionable insights into what drives pipeline and revenue, enabling businesses to make data-driven decisions. The platform aims to bring clarity to B2B revenue operations and improve ROI on go-to-market spend.

Leading market research and data analytics firm providing insights, forecasts, and statistics on digital marketing, media, and commerce trends.

Mobile advertising platform that monetized Android apps through user engagement with ads and offers, acquired by Verve Group in 2021.

Environics Analytics is a Canadian marketing and analytical services company that helps organizations understand their customers and markets through data-driven insights. They specialize in segmentation, targeting, and site selection, leveraging a vast array of demographic, psychographic, and behavioral data.

Eulerian is a European-based marketing analytics and attribution platform that delivers comprehensive digital marketing measurement solutions tailored for enterprises and mid-market companies. The platform distinguishes itself by offering an integrated suite of tools that combines web analytics, multi-touch attribution modeling, tag management, and data activation capabilities within a single unified environment. This consolidated approach enables marketing teams to track complex customer jou...

Global market research provider delivering strategic intelligence, data, and analytics on industries, economies, and consumers worldwide.

Evalueserve is a global professional services provider specializing in research, analytics, and data management solutions for enterprises across multiple industries. The company delivers marketing intelligence, competitive intelligence, investment research, and business analytics services that enable organizations to make data-driven strategic decisions. With a focus on combining domain expertise with advanced analytics capabilities, Evalueserve serves clients ranging from Fortune 500 compani...

Fanpage Karma is a comprehensive social media analytics and monitoring tool designed for businesses and agencies. It enables users to track, analyze, and optimize their social media performance across various platforms, providing insights into their own profiles and competitors. The platform supports data-driven decision-making through detailed reporting and benchmarking features.

FigPii is a comprehensive conversion rate optimization (CRO) platform designed to help businesses understand user behavior and improve website performance. It provides a suite of tools including A/B testing, heatmaps, session recordings, and surveys to identify and resolve conversion bottlenecks.

A free mobile and web app analytics solution from Google that provides unlimited reporting on user behavior and app performance across platforms.

Fishtown Analytics was the creator of dbt (data build tool), an open-source data transformation tool that enabled analytics engineers to transform data in their warehouses using SQL and software engineering practices.

Flagship is a feature management and experimentation platform that empowers engineering and product teams to implement continuous software delivery practices with confidence. The platform provides comprehensive capabilities for progressive feature rollouts, A/B testing, and multivariate experimentation, enabling organizations to decouple feature releases from code deployments. This separation allows development teams to control feature visibility, target specific user segments, and measure re...

Followerwonk is a specialized social media analytics platform focused exclusively on Twitter/X audience intelligence and analytics. The platform serves marketers, social media managers, and businesses by providing sophisticated tools to analyze Twitter audiences, search user bios, compare follower bases, and track engagement patterns and follower growth over time. Its core capabilities enable deep audience research, influencer identification, competitive analysis, and comprehensive reporting ...

Global research and advisory firm providing data-driven insights and guidance to business and technology leaders, including marketing and advertising technology decision-makers.

FoxMetrics is a real-time analytics platform designed to help businesses understand and optimize user behavior on their websites and applications. It provides comprehensive tools for data collection, segmentation, and visualization, enabling data-driven decision-making and product optimization.

Frequency is a TV advertising measurement and analytics platform that helps brands and agencies measure cross-screen reach and frequency across linear TV and streaming.

Full Circle Insights provides marketing performance management solutions that help B2B marketers measure the impact of their marketing efforts. Their platform connects marketing data to revenue outcomes, offering comprehensive attribution, campaign measurement, and funnel analytics. It helps companies optimize their marketing spend and demonstrate ROI.

GameAnalytics is a leading free analytics platform for game developers, providing behavioral insights and performance metrics for mobile, PC, and console games.

Gamesight is a marketing analytics platform built specifically for video game marketers. It provides attribution, influencer tracking, and campaign measurement across gaming-specific channels including Twitch, YouTube Gaming, and gaming communities.

Gauges is a specialized web analytics platform that has carved out a distinctive niche in the crowded analytics market by prioritizing simplicity and real-time insights over feature complexity. Founded as a lightweight alternative to enterprise-grade solutions like Google Analytics, Gauges delivers essential website traffic metrics through an intentionally streamlined interface that enables users to begin monitoring their web properties within minutes of setup. The platform's design philosoph...

Google Optimize was a free A/B testing and website optimization tool that was part of Google Marketing Platform until its sunset in September 2023.

GoSquared is a London-based company offering real-time website analytics, live chat, and customer engagement tools. Their platform helps businesses understand visitor behavior, communicate effectively with customers, and drive growth through improved user experience and conversions.

Grey is a global advertising and marketing agency network that is part of WPP, providing creative, digital, and integrated marketing services to major brands worldwide.

GrowthBook is an open-source platform for feature flagging and A/B testing, designed to empower engineering teams to ship features faster and make data-driven product decisions. It provides tools for managing feature rollouts, running experiments, and analyzing results directly from code.

GWI (formerly GlobalWebIndex) is a leading audience insights company that provides data and analytics on consumer behavior, attitudes, and trends. It helps marketers, agencies, and media companies understand their target audiences to inform strategy, content creation, and media planning.

H2O.ai is an enterprise AI cloud platform company that provides open-source and commercial machine learning solutions, including automated machine learning (AutoML) capabilities.

Heap is a digital insights platform that automatically captures user interactions on websites and mobile apps, enabling product analytics without manual event tracking.

Heap Premier is the enterprise-tier offering of Heap's advanced digital analytics platform, designed specifically for large-scale organizations that require comprehensive user behavior intelligence without manual event tracking constraints. The platform's revolutionary approach centers on automatic event capture technology that retroactively collects and indexes every user interaction across digital properties, enabling analysts to query historical data for events that weren't explicitly defi...

Hex Technologies provides a collaborative data workspace that unifies SQL, Python, R, and no-code tools for data teams. It enables users to build, analyze, and share interactive data applications, dashboards, and reports, streamlining the entire data workflow.

Hitsteps is a real-time website analytics and live chat platform designed to help businesses understand visitor behavior and engage with customers directly. It provides detailed insights into who is on your site, what they are doing, and where they came from, enabling better conversion optimization and customer support.

iAmAttila was a creative management platform that enabled advertisers to create, test, and optimize display advertising campaigns at scale.

IDC is a global market intelligence and advisory services firm providing research, data, and strategic guidance across technology markets including advertising technology.

Full-service digital marketing agency specializing in SEO, paid media, social media marketing, and comprehensive online marketing strategies.

Influencity is an AI-powered influencer marketing platform that helps brands and agencies discover, manage, and measure influencer campaigns across various social media channels. It provides data-driven insights for influencer selection, campaign execution, and performance optimization to maximize ROI.

InfoTrust is a specialized analytics consulting firm that has positioned itself as a premier partner for enterprise organizations seeking to optimize their digital analytics infrastructure and marketing technology ecosystems. The company delivers comprehensive solutions spanning the entire analytics lifecycle, including strategic planning, data architecture design, technical implementation, tag management, quality assurance, and continuous optimization. With deep expertise in leading enterpri...

InsideView was a B2B data intelligence and sales acceleration platform that provided market intelligence, company data, and contact information to help sales and marketing teams identify and engage prospects.

Insightech is an Australian digital experience analytics platform that helps businesses understand and optimize user behavior on their websites and apps. It provides tools like session replay, heatmaps, and conversion funnels to identify pain points and improve customer journeys, ultimately boosting conversion rates and user satisfaction.

Inspectlet is a website analytics tool that provides session recording, heatmaps, A/B testing, and form analytics. It helps businesses understand user behavior by showing exactly what visitors do on their site, where they click, scroll, and what they struggle with. The platform aims to optimize user experience and conversion rates.

Intentwise is an AI-powered retail media platform that helps brands and agencies optimize their advertising performance across e-commerce channels like Amazon, Walmart, and Instacart. It provides advanced analytics, automation, and bid management tools to maximize ROI and drive sales.

Interpublic Group (IPG) is one of the world's largest advertising and marketing services conglomerates, operating a portfolio of leading agency brands across creative, media, data, and technology services.

Intricately provides cloud usage and spend data, offering granular insights into how businesses consume cloud infrastructure services like AWS, Azure, and GCP. Their platform helps sales and marketing teams identify, target, and engage with potential customers based on their specific cloud adoption patterns and spend.

IRI is a global leader in big data, predictive analytics, and forward-looking insights for CPG, retail, and media companies to drive growth and marketing effectiveness.

A competitive intelligence and PPC research platform that helps marketers analyze competitors' paid search campaigns, keywords, and ad copy.

iSpot.tv is a TV ad measurement and analytics platform that provides real-time performance data and competitive intelligence for television advertising across linear and streaming.

Jellyfish is a marketing performance platform that helps brands optimize their digital marketing investments through data-driven insights and analytics.

K2 is an advertising intelligence and competitive analysis platform that helps brands and agencies monitor competitor advertising strategies across digital channels.

Keen Decision Systems provides AI-powered advertising optimization and forecasting solutions for linear TV, helping media companies maximize revenue through advanced analytics.

Kubit is a product analytics platform that empowers data teams to analyze user behavior directly in their data warehouse. It provides real-time, actionable insights for product managers and data analysts without requiring data movement, enhancing data governance and efficiency.

KWFinder is a keyword research tool that helps SEO professionals and marketers find long-tail keywords with low SEO difficulty.

Lattice Engines was a B2B predictive analytics and sales intelligence platform that used AI to help companies identify and prioritize sales opportunities.

Launchmetrics provides Brand Performance Cloud solutions for fashion, luxury, and beauty brands to measure and optimize marketing performance across owned, earned, and paid channels.

LeadsRx is a marketing attribution platform that helps businesses understand the effectiveness of their advertising spend across all channels. It uses a patented multi-touch attribution model to provide insights into customer journeys and optimize marketing ROI by identifying which touchpoints contribute most to conversions.

Localytics was a mobile app analytics and marketing platform that helped companies engage users through personalized messaging and behavioral insights.

Lucky Orange is a website optimization and analytics platform that helps businesses understand visitor behavior and improve conversion rates. It provides tools like heatmaps, session recordings, conversion funnels, and live chat to visualize user journeys and identify areas for improvement. The platform aims to make complex web analytics accessible, enabling users to easily pinpoint why visitors aren't converting.

M3 Global Research is a healthcare market research company specializing in physician and patient panels for pharmaceutical and healthcare industry research.

MAGNA Global is a leading media investment and intelligence firm within IPG Mediabrands, providing advertising forecasts, market research, and strategic media consulting services.

Market Logic Software provides an AI-powered insights platform that helps global brands manage, share, and activate their market research and consumer insights. It centralizes all insights, making them searchable and actionable for faster, more confident decision-making across the enterprise.

A testing and personalization platform, now part of Oracle Marketing Cloud, that enables marketers to optimize digital experiences through A/B testing and behavioral targeting.

Measurely is a marketing technology and product analytics platform specializing in A/B testing, multivariate experimentation, and comprehensive user behavior tracking. The company serves as a critical bridge between raw data collection and actionable business intelligence, enabling product teams, marketers, and growth professionals to optimize digital experiences and maximize conversion rates. Measurely's core value proposition centers on making sophisticated experimentation accessible to org...

MediaRadar is an advertising intelligence and sales enablement platform that tracks advertising spending and creative across multiple media channels. It provides competitive intelligence, prospecting tools, and market insights for media sellers and agencies.

Metricsflow is an AI-powered marketing analytics platform that helps businesses understand and optimize their marketing performance. It provides actionable insights by consolidating and analyzing data from various marketing channels, aiming to improve ROI and strategic decision-making.

MightySignal was a mobile app intelligence platform that provided SDK detection and app store analytics before being acquired by Sensor Tower in 2019.

Mintrics is a specialized social video analytics platform that consolidates performance data from major social video platforms including YouTube, TikTok, Instagram, Facebook, and emerging social networks into a unified dashboard. The platform transforms fragmented data streams into coherent strategic intelligence, emphasizing actionable insights through comprehensive capabilities including centralized reporting, trend analysis, competitive benchmarking, and audience intelligence. Unlike basic...

Mozart Data offers an all-in-one data platform that provides a complete data stack for businesses, enabling them to centralize, transform, and analyze their data without extensive data engineering resources. It integrates ETL, a data warehouse (Snowflake), and data transformation tools to simplify data operations for companies of all sizes.

NetBase Quid is a consumer and market intelligence platform that combines social media analytics with competitive intelligence to help brands understand consumer sentiment and market trends.

NICE is a global enterprise software company specializing in customer experience (CX) and financial crime prevention solutions, not primarily an AdTech company.

NICE Systems (NASDAQ: NICE) is a global enterprise software company that provides solutions for customer experience, workforce engagement, compliance, and financial crime prevention. Its platforms leverage AI and analytics to help organizations improve customer interactions, optimize operations, and ensure regulatory adherence across various industries.

Nielsen Attribution is a marketing measurement solution that helps advertisers understand the impact of their media investments across channels and optimize campaign performance.

Noogata is an AI-powered no-code platform that enables businesses to build and deploy custom AI models for various use cases across marketing, sales, and operations. It aims to democratize AI by making advanced analytics accessible to business users without requiring data science expertise, transforming raw data into actionable insights.

Northbeam is a marketing measurement and attribution platform designed for e-commerce brands. It leverages machine learning to provide real-time, accurate insights into marketing performance across all channels, helping businesses optimize their ad spend and understand true return on investment.

Market research firm providing consumer and retail data analytics, now operating as a subsidiary of Circana following a 2023 merger with IRI.

Social media listening and customer experience platform that was acquired by Khoros in 2021, now integrated into Khoros's customer engagement suite.

Objective Platform is a leading marketing measurement and optimization platform that provides brands and agencies with a unified view of their marketing performance. It enables data-driven decision-making by offering advanced analytics, attribution modeling, and marketing mix modeling to optimize ROI across all channels.

Omnicom Group is one of the world's largest advertising and marketing communications holding companies, operating a portfolio of leading agency brands across creative, media, PR, and specialty marketing services.

Omniconvert is a comprehensive growth platform designed for e-commerce businesses, offering tools to optimize customer journeys and boost conversions. It provides solutions for A/B testing, personalization, surveys, and advanced customer segmentation to enhance website performance and user experience.

Onclusive is a global PR analytics and media intelligence platform that helps communications professionals measure earned media impact and demonstrate PR ROI.

Open Web Analytics is an open-source web analytics platform that provides organizations with complete control over their website visitor data while delivering comprehensive insights into user behavior and engagement. As a self-hosted alternative to proprietary analytics solutions like Google Analytics, the platform offers extensive tracking capabilities including page views, event monitoring, e-commerce transaction analysis, and detailed visitor profiling—all while ensuring data sovereignty...

Oracle Retail Analytics is Oracle's retail intelligence platform that provides data analytics, merchandising insights, and performance optimization tools for retailers.

Digital advertising intelligence platform that tracks and analyzes display, video, mobile, and social media advertising across the web.

Pirsch Analytics is a privacy-focused web analytics platform that provides comprehensive visitor insights while maintaining strict compliance with international data protection regulations including GDPR, CCPA, and other privacy frameworks. The platform distinguishes itself through cookie-free tracking methodologies that eliminate the need for intrusive consent banners, allowing website owners to collect actionable analytics data without compromising user privacy or creating individual user p...

Placer.ai is a location analytics company that provides businesses with insights into foot traffic and consumer behavior for physical spaces. Its platform leverages anonymized mobile device data to help retailers, real estate professionals, and investors make data-driven decisions about site selection, marketing, and competitive analysis.

Pluto is a specialized multi-touch attribution platform designed to address the complex marketing measurement challenges faced by modern eCommerce businesses in an increasingly fragmented digital landscape. The platform leverages advanced tracking methodologies and machine learning algorithms to reconstruct complete customer journeys across multiple channels including paid advertising, organic search, email campaigns, social media, and direct traffic. This comprehensive approach enables onlin...

Polygon is a media intelligence and advertising measurement platform that provides cross-media analytics and campaign effectiveness insights for advertisers and agencies.

PostHog is an open-source product analytics platform that helps companies understand user behavior, track events, and make data-driven decisions. It offers a comprehensive suite of tools including product analytics, session replays, feature flags, and A/B testing, available as a cloud service or self-hosted solution.

Pubstack is an analytics and optimization platform specifically designed for publishers' programmatic advertising operations. The company provides real-time monitoring, header bidding analytics, and yield optimization insights to help publishers maximize their ad revenue.

Pyze is an AI-powered platform that provides intelligent analytics and engagement tools for product teams. It helps businesses understand user behavior, personalize experiences, and drive growth through data-driven insights and automated actions across web and mobile applications.

QuanticMind was an AI-powered performance marketing platform that automated and optimized paid search and social advertising campaigns before being acquired by Skai (formerly Kenshoo) in 2019.

Amazon QuickSight is a cloud-native business intelligence service that provides interactive dashboards and ML-powered insights for data visualization and analytics.

Rank Ranger is a cloud-based SEO and marketing analytics platform that provides rank tracking, reporting, and competitive intelligence tools for agencies and enterprises.

RapidMiner is a data science and machine learning platform that enables organizations to build predictive models and automate analytics workflows through a visual interface.

Reactflow is a no-code conversion rate optimization (CRO) platform that empowers marketing teams to independently create, test, and deploy conversion-focused website experiences without requiring developer resources. The platform addresses a critical operational bottleneck in digital marketing where teams traditionally depend on engineering support to implement A/B tests, personalization campaigns, and landing page optimizations. By combining an intuitive visual interface with enterprise-grad...

Relative Insight is a leading text analytics platform that uses comparative language analysis to help brands and agencies understand their audiences, competitors, and markets. It identifies statistically significant differences and similarities in language across various data sources, providing actionable insights for marketing, product development, and strategy.

Rival IQ is a social media analytics and competitive intelligence platform that helps marketers track, analyze, and optimize their social media performance against competitors. It provides insights into content, engagement, hashtags, and audience growth across various social channels, enabling data-driven marketing decisions.

Salesfusion was a marketing automation platform designed for small to mid-sized B2B companies, acquired by Sugar CRM in 2016.

Samba TV provides automatic content recognition (ACR) technology and TV viewership data to enable cross-screen advertising and audience measurement.

SAS Customer Intelligence is an enterprise analytics and customer data platform that enables organizations to deliver personalized marketing and customer experiences through advanced analytics and AI.

SE Ranking is an all-in-one cloud-based SEO platform providing keyword tracking, competitor analysis, website auditing, and marketing tools for agencies and businesses.

SellerApp is a SaaS platform providing Amazon sellers with data-driven insights, analytics, and optimization tools for marketplace success.

Mobile app intelligence platform providing app store analytics, market data, and competitive insights for app developers, publishers, and investors.

Shareablee provides social media measurement and competitive intelligence for brands and agencies. The platform tracks audience engagement, content performance, and competitive benchmarking across social platforms including Instagram, Facebook, TikTok, YouTube, and Twitter.

Similarweb is a digital intelligence company that provides web analytics services, offering insights into website traffic, app usage, and market trends. It helps businesses understand their competitors, customers, and overall digital landscape. The company's platform leverages big data to deliver actionable insights for marketing, sales, and research strategies.

Simply Measured was a social media analytics platform that provided brands and agencies with insights and reporting tools for social media performance measurement.

SISTRIX is a German SEO software platform providing comprehensive toolbox solutions for search engine optimization, visibility analysis, and competitive intelligence.

Sisu Data is an augmented analytics platform that helps organizations quickly understand *why* their key business metrics are changing. It leverages machine learning to automatically analyze vast amounts of data, identifying the root causes of performance shifts and enabling faster, more confident data-driven decisions.

Snaplytics is a specialized social media analytics platform that addresses the critical measurement gap in ephemeral content performance across major social media platforms. The company focuses exclusively on temporary, time-sensitive content formats such as Snapchat Stories and Instagram Stories that disappear within 24 hours, yet have become increasingly dominant in social media engagement strategies. By providing comprehensive analytics, real-time dashboards, automated reporting, and compe...

Social Animal is a comprehensive content intelligence and social media analytics platform designed to empower marketers, content creators, and digital agencies with data-driven insights for optimizing content strategies. The platform aggregates and analyzes millions of social media posts and articles across multiple channels, transforming vast amounts of raw social data into actionable intelligence that helps businesses understand content performance patterns and audience engagement dynamics....

Social Blade is a leading website that provides public social media statistics and analytics for platforms like YouTube, Twitch, Instagram, and Twitter. It offers insights into subscriber counts, video views, estimated earnings, and growth trends for content creators and channels. The platform is widely utilized by creators, marketers, and researchers to monitor performance and identify trends across various social media platforms.

Social Status is a comprehensive social media analytics and competitive intelligence platform that empowers modern marketing teams with data-driven insights for optimizing their digital strategies. The company addresses a critical challenge in contemporary digital marketing: the fragmented and time-consuming process of collecting, analyzing, and reporting social media performance across multiple platforms. By consolidating data from major social networks into a unified dashboard, Social Statu...

Social media marketing platform that was acquired by Emplifi in 2020, providing AI-powered analytics, content management, and influencer marketing tools for brands and agencies.

Socialert is a social media analytics and monitoring platform that helps businesses track hashtags, keywords, and accounts across various social media platforms. It provides real-time insights, sentiment analysis, and competitive intelligence to optimize social media strategies and measure campaign performance.

Socialinsider is a comprehensive social media analytics tool designed for marketing agencies and brands. It enables users to track, benchmark, and generate reports on their social media performance across multiple platforms, offering insights into competitor strategies and content effectiveness.

Socially Rich is a specialized Instagram analytics and growth tracking platform that empowers influencers, content creators, brands, and digital marketing professionals to optimize their Instagram presence through comprehensive data-driven insights. Unlike multi-platform social media management tools, Socially Rich maintains an exclusive focus on Instagram's unique ecosystem, delivering deeper and more relevant analytics tailored to the platform's specific features, algorithms, and engagement...

Socialvibe is a specialized social video analytics platform that serves brands, marketers, and content creators by providing comprehensive measurement and optimization tools for video content performance across multiple social media channels. The platform addresses the critical challenge of fragmented social media data by consolidating performance metrics from major social networks including Facebook, Instagram, YouTube, TikTok, LinkedIn, and Twitter into a unified, centralized dashboard. Thi...

Sotrender is a social media analytics platform that provides data-driven insights for marketers and businesses. It helps users monitor, analyze, and optimize their performance across major social media channels, benchmark against competitors, and generate comprehensive reports.

Spherical is a marketing intelligence platform designed to solve the complex challenge of fragmented multi-channel data management for modern marketing teams. The platform serves as a centralized analytics hub that consolidates performance data from multiple sources including social media platforms, paid advertising channels, email campaigns, and web analytics tools into a unified system. By eliminating the need to manage disparate analytics systems, Spherical provides marketing professionals...

Split Software provides a feature delivery platform that empowers engineering and product teams to control, measure, and manage feature releases. It enables feature flagging, A/B testing, and kill switches, helping organizations reduce risk and accelerate product innovation. The platform integrates with existing development workflows to provide granular control over new features.

Splitbee was a lightweight web analytics and A/B testing platform designed for modern web applications, acquired by Vercel in 2022.

SplitMetrics is an app growth company that provides an ecosystem of tools for mobile app marketing and optimization. They offer solutions for A/B testing, app store optimization (ASO), and ad campaign management, helping app developers and marketers acquire users and maximize their app's performance.

Spotify's advertising platform that enables brands to reach audiences through audio, video, and podcast ads across its global streaming service.

StatCounter is a leading web analytics service that provides website owners with detailed statistics on their traffic, including visitor demographics, page views, and referral sources. It helps users understand their audience behavior and optimize their online presence. The company is also well-known for its "Global Stats" reports, which track internet market share trends for browsers, operating systems, and search engines.

SugarCRM is a customer relationship management (CRM) platform that helps businesses manage sales, marketing, and customer support interactions.

SXM Media is the advertising sales division of SiriusXM, offering audio advertising solutions across satellite radio, streaming, and podcasting platforms.

Social media analytics and listening platform that provided enterprise brands with insights from social conversations and online content.

Global IT services and consulting firm providing digital transformation, technology consulting, and business solutions across industries including advertising and marketing technology.

TrackMaven was a competitive intelligence and marketing analytics platform that helped brands analyze their marketing performance across digital channels before being acquired by Skyword in 2018.

Triple Whale is an e-commerce analytics and attribution platform designed for direct-to-consumer (DTC) brands. It consolidates data from various sources like ad platforms, Shopify, and email marketing into a single dashboard. The platform helps brands understand their profitability, customer lifetime value, and return on ad spend to make data-driven marketing decisions.

Truthset is a data intelligence company that provides a platform to measure and improve the accuracy of consumer data. It offers a universal "Truthscore" to verify the quality of audience data, helping advertisers, publishers, and data providers enhance targeting, reduce waste, and improve campaign performance.

Umami is a privacy-focused, open-source web analytics platform that has emerged as a leading ethical alternative to traditional analytics solutions in an era of heightened data protection awareness. Founded on principles of data minimalism and privacy-first design, the company provides website owners with essential traffic insights and user behavior metrics without compromising visitor privacy or requiring invasive tracking cookies. The platform's lightweight architecture ensures minimal impa...

Unacast is a leading provider of location data and insights, helping businesses understand and predict consumer behavior in the physical world. Their platform aggregates and processes vast amounts of anonymous, privacy-compliant location data to power applications in advertising, retail, real estate, and urban planning.

Union Metrics is a specialized social media analytics platform that delivers comprehensive measurement, insights, and reporting solutions for brands, agencies, and marketers seeking to optimize their social media performance. The company focuses on providing actionable intelligence across major social networks including Twitter, Instagram, and Facebook, enabling organizations to move beyond surface-level vanity metrics and gain deep understanding of audience behavior, content performance, and...

Mobile app analytics and marketing platform that helps companies analyze user behavior and execute personalized mobile marketing campaigns.

Uplift was a buy now, pay later (BNPL) fintech company that provided point-of-sale financing for travel purchases, not an AdTech company.

Uptrends is a leading provider of website, web application, and API monitoring services. They offer synthetic monitoring from a global network of checkpoints to ensure the uptime, performance, and functionality of critical online services for businesses worldwide.

UXCam is a mobile app analytics platform designed to help businesses understand user behavior and improve their app experience. It provides tools such as session replays, heatmaps, and user analytics to identify pain points, optimize app performance, and enhance user engagement for product teams.

Varos is an AI-powered marketing analytics platform designed to help businesses understand and optimize their return on ad spend (ROAS). It integrates with various ad platforms and analytics tools to provide a unified view of marketing performance, identify trends, and offer actionable insights for campaign optimization.

Viral Launch is an all-in-one software platform providing product research, listing optimization, and marketing tools for Amazon sellers.

Visitor Analytics is a privacy-focused web analytics platform that provides GDPR-compliant analytics solutions for businesses seeking alternatives to traditional analytics tools like Google Analytics. The company offers a comprehensive suite of tools including traditional analytics metrics, heatmaps, session recordings, and conversion funnel analysis, enabling organizations to gain deep insights into website visitor behavior while maintaining strict compliance with European data protection re...

Visual IQ was a marketing attribution and analytics platform that helped advertisers measure cross-channel campaign performance before being acquired by Nielsen in 2017.

VWO is a leading A/B testing and conversion optimization platform that helps businesses improve their website and app performance. It provides a comprehensive suite of tools for experimentation, behavioral analytics, personalization, and user research to drive better user experiences and higher conversions.

WARC is a global marketing intelligence service providing advertising best practices, case studies, and data to help brands and agencies make better marketing decisions.

Webeyez is a digital experience analytics platform that helps businesses understand and optimize their customer journeys. It provides real-time insights into user behavior, identifies pain points, and offers solutions to improve conversion rates and customer satisfaction.

Webprofits is a specialized digital growth consultancy that distinguishes itself from traditional creative marketing agencies through its scientifically rigorous, data-driven approach to digital transformation and performance optimization. Rather than operating as a conventional service provider, Webprofits functions as a strategic partner that combines deep technical expertise in analytics infrastructure with evidence-based consulting methodologies. The company focuses on delivering quantifi...

WhatRunsWhere is a competitive intelligence platform that provides ad tracking and analysis across display, native, and mobile advertising channels.

Wide Angle Analytics was a privacy-focused web analytics platform that provided cookie-free tracking and GDPR-compliant analytics for websites.

Wildfire Systems was a social media marketing platform that helped brands create and manage social campaigns, promotions, and contests across multiple social networks.

Windsor.ai is a marketing attribution and analytics platform that addresses the critical challenge of marketing data fragmentation faced by modern marketing teams. The company provides a centralized data infrastructure solution that consolidates information from multiple marketing channels, advertising platforms, and analytics tools into a unified dashboard. This comprehensive approach enables businesses to gain complete visibility into their marketing performance across the entire customer j...

Wisemetrics was a marketing analytics platform that provided data visualization and reporting tools for digital advertising campaigns.

Yaguara is a business intelligence platform designed for e-commerce and direct-to-consumer (DTC) brands. It helps companies centralize data, track key performance indicators (KPIs), set goals, and gain actionable insights to optimize their operations and growth.

Yandex.Metrica is a free web analytics service that provides detailed insights into website traffic, user behavior, and conversion tracking with advanced features like session replay and heatmaps.

Yieldr was a programmatic marketing platform that specialized in data-driven display advertising and customer journey optimization before being acquired by Publicis Groupe.

Zarget was a conversion rate optimization and A/B testing platform that was acquired by Freshworks in 2016 and integrated into Freshworks' marketing automation suite.

Zenith Media is a global media services agency and part of Publicis Groupe, specializing in media planning, buying, and ROI optimization across all channels.

Zignal Labs provides real-time media intelligence and narrative tracking software that helps organizations monitor, analyze, and respond to emerging stories across traditional and social media.

Marketing automation platform within the Zoho suite that helps businesses automate email campaigns, lead nurturing, and customer engagement workflows.