Improvado

A leading AI-powered marketing data platform for enterprise teams, competing in the marketing analytics and data integration space with connectors to 500+ sources and end-to-end pipeline management.

Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams that automates complex marketing data workflows, unifies data at scale, and surfaces insights through BI and AI tools.¹ The platform ingests and harmonizes data from more than 500 marketing and sales sources, automates analytics workflows, and delivers actionable insights through enterprise-grade infrastructure with built-in governance and compliance.² Its core offering covers the full data pipeline — extraction, transformation, governance, and analytics — giving marketing teams control over their entire data infrastructure.³ Improvado supports cross-channel measurement use cases such as tracking campaign performance, calculating metrics like customer lifetime value and customer acquisition cost, attributing revenue to touchpoints, and reconstructing customer journeys.⁴ Brands including ASUS, Docker, Activision, and H&R Block rely on the platform, which is backed by $34 million in funding.¹ Source 1: applytojob.com — Account Executive - Improvado - Career Page Source 2: newswire.com — Improvado Recognized as "One to Watch" in Snowflake's ... Source 3: improvado.io — AgencyAnalytics AI vs Improvado: Which Is Right? (2026) Source 4: mmaglobal.com — Improvado