Amazon Ads

Third-largest digital advertising platform in the US, leading retail media network globally

Amazon Ads is the advertising division of Amazon.com, Inc., providing a comprehensive suite of advertising solutions that leverage Amazon's vast e-commerce ecosystem and customer data. The platform enables brands, sellers, and advertisers to reach consumers across Amazon's owned properties (including Amazon.com, IMDb, Twitch, and Fire TV), as well as through third-party publishers and apps via the Amazon Publisher Services and Amazon DSP (Demand-Side Platform). Amazon Ads has become one of the fastest-growing advertising platforms globally, competing directly with Google and Meta for digital advertising spend. The platform offers multiple advertising products including Sponsored Products, Sponsored Brands, and Sponsored Display ads that appear on Amazon.com, as well as programmatic display and video advertising through Amazon DSP. Amazon Ads uniquely combines first-party shopping data with advertising capabilities, allowing advertisers to target consumers based on actual purchase behavior and shopping intent. This positions Amazon Ads as a critical performance marketing channel, particularly for brands selling on Amazon and those seeking to reach high-intent shoppers. Amazon Ads has grown to become the third-largest digital advertising platform in the United States, generating tens of billions in annual revenue. The platform serves advertisers ranging from small businesses selling on Amazon to large enterprise brands running omnichannel campaigns, offering self-service tools for smaller advertisers and managed service options for larger accounts.