A
Amazon Ads
🏰 Walled gardenSeattle, Washington, United States
10001+ employees · AMZN
Sourced & current · updated Jun 8, 2026Website
Amazon's advertising platform offering sponsored ads, display advertising, and video solutions across Amazon properties and third-party sites.
Where they sit
Stack tier: Core Platforms (S)
Attribution & AnalyticsDemand Side Platform (DSP)Retail Media PlatformVideo Advertising PlatformE-commerce Marketing
Third-largest digital advertising platform globally; dominant force in retail media and commerce-driven advertising
Ownership
Parent: Amazon.com, Inc.
Subsidiaries
Competitors
In their space
- Instacart acquires Eversight for enhanced retail media capabilities1 sourceJan 9, 2024
- StackAdapt raises $190M Series D at $1B+ valuation1 sourceSep 1, 2023 · $190M
- Publicis Groupe acquires Profitero for e-commerce and retail media capabilities2 sourcesJul 11, 2023 · $200M
- Skai rebrands from Kenshoo and raises strategic investment from Sequoia1 sourceMar 15, 2023