Pinterest Ads

Leading visual discovery advertising platform with a differentiated high-intent shopping audience, positioned as a mid-tier social ad platform by revenue behind Meta and Google but ahead of Snap

Pinterest Ads is the self-serve and managed advertising platform built into Pinterest, the visual discovery and inspiration platform. It allows businesses of all sizes to promote their products and services through a variety of ad formats including Promoted Pins, Shopping Ads, Video Ads, Carousel Ads, and Collections Ads. The platform is uniquely positioned at the intersection of inspiration and purchase intent, as Pinterest users actively search for ideas and products they plan to buy, making it a high-value environment for performance and brand advertisers alike. Pinterest Ads operates on an auction-based model supporting CPC, CPM, and CPV buying methods, with robust targeting capabilities including keyword targeting, interest targeting, demographic targeting, and audience retargeting via the Pinterest Tag. The platform integrates deeply with e-commerce ecosystems through partnerships with Shopify, WooCommerce, and other shopping platforms, enabling dynamic product catalog advertising and seamless conversion tracking. Pinterest's visual search technology and its Shopping Graph further enhance ad relevance and product discovery. In the AdTech ecosystem, Pinterest Ads competes with Meta, Snap, TikTok, and Google for social and visual advertising budgets. Pinterest differentiates itself through its uniquely purchase-intent-driven user base and lower competitive pressure compared to larger platforms. The company generates the vast majority of its revenue from advertising, reporting over $3 billion in annual ad revenue. Pinterest is publicly traded on the NYSE under the ticker PINS and continues to invest in AI-driven ad personalization, shopping features, and creator monetization to grow its advertiser base.

• 2010Founded