Pinterest Ads

Leading visual discovery and shopping-focused advertising platform with over 450 million monthly active users

Pinterest Ads is the advertising platform of Pinterest, Inc., a visual discovery engine where users find inspiration and ideas for various interests including home decor, fashion, recipes, and more. The advertising platform allows businesses to promote their products and services through various ad formats including Promoted Pins, video ads, carousel ads, and shopping ads that blend seamlessly into users' feeds and search results. Pinterest Ads leverages the platform's unique position as a discovery and intent-driven network where users actively search for ideas and products, making it particularly effective for brands in retail, e-commerce, home goods, fashion, beauty, and food sectors. As part of Pinterest, Inc., the ads platform serves as the company's primary revenue driver, offering sophisticated targeting capabilities based on user interests, keywords, demographics, and shopping behaviors. The platform distinguishes itself from other social media advertising by focusing on future-oriented intent rather than past behavior, as users typically come to Pinterest to plan purchases and projects. Pinterest Ads provides self-service tools for small businesses as well as managed service options for larger advertisers, with features including conversion optimization, dynamic retargeting, and comprehensive analytics through Pinterest Analytics and the Pinterest Tag for conversion tracking.