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Brief
Pinterest Inc.

Pinterest Inc.

Social Media & Visual Discovery AdvertisingPublisherpinterest.com

Pinterest Inc. is a visual search and discovery platform where users find inspiration, curate ideas, and shop products.

Last updated Oct 26, 2026 by ATDb automated enrichment · Connections updated Oct 27, 2026

Founded
2010
HQ
San Francisco, California, United States
Connections
209

AI-drafted from public sources78 sources cited

At a glance

Employees
5001-10000
Funding
$1.5B
Revenue
$3B-$4B
Stock
PINS
116integrations11competitors6corporate family2acquisitions

About

A leading visual discovery and inspiration platform with 640 million monthly active users, competing with major social and search advertising platforms by offering a uniquely intent-driven, purchase-oriented audience environment.

Pinterest Inc. is a visual search and discovery platform where users find inspiration, curate ideas, and shop products. The company is headquartered in San Francisco and serves 640 million monthly active users worldwide. On the advertising side, Pinterest offers marketers and businesses the ability to reach audiences from initial discovery through to purchase via Pinterest ads, with a free business account providing access to a suite of marketing tools. The platform combines expert-curated content with AI-powered personalization to deliver targeted inspiration to users, underpinning its value to advertisers seeking relevant audience engagement. Source 1: pinterest.com — Company | Pinterest Newsroom Source 2: pinterest.com — About Pinterest | Discover New Ideas and Shop What You Love

Business model

Advertising Platform

Target market

Enterprise, SMB, Mid-Market

What they offer

  • Pinterest Ads

    Self-serve and managed advertising solutions enabling brands to reach users through Promoted Pins, video ads, shopping ads, and more across the platform.

  • Pinterest Business Account

    Free account tier giving businesses access to analytics, marketing tools, and ad creation capabilities.

  • Pinterest Shopping

    Native shopping features allowing users to discover and purchase products directly through the platform, integrating retailer catalogs.

  • Pinterest Trends

    Trend intelligence tool helping marketers identify rising search topics and seasonal interests on the platform.

  • Idea Pins

    Multi-page, story-like content format enabling creators and brands to share rich, engaging inspiration content.

  • Pinterest Predicts

    Annual trend forecasting report based on Pinterest search data, used by marketers for campaign planning.

  • Conversions API

    Server-side integration allowing advertisers to send conversion events directly to Pinterest for improved measurement and optimization.

Key features

AI-powered content personalization and recommendationsVisual search technologyShopping catalog integration and product taggingFull-funnel advertising formats (awareness to conversion)Audience targeting based on interests, keywords, and demographicsExpert-curated content alongside user-generated contentCross-device attribution and measurement tools

Use cases

Brand awareness campaigns targeting users in discovery modeRetail and e-commerce product promotion via shopping adsSeasonal and trend-based marketing campaignsDriving website traffic and conversions for direct-response advertisersInfluencer and creator marketing through Idea PinsCatalog-based dynamic retargeting for retailers

Customer segments

Retail and e-commerce brandsConsumer packaged goods (CPG) advertisersHome décor and lifestyle brandsFashion and beauty brandsFood and beverage brandsTravel and hospitality advertisersSmall and medium-sized businesses

Tech & specs

Technology stack

PythonJavaKotlinReactApache KafkaApache SparkHadoopMySQLElasticsearchKubernetesTensorFlow (AI/ML)

Security & compliance

GDPRCCPASOC 2

Deployment

Cloud

API

Yes

Corporate history
  1. 2010 · Founded
How it came together
  • 2021·Acquired → Pinterest Inc.↗
  • 2022·Acquired → Pinterest Inc.↗
  • 2026·Acquired → Pinterest Inc.↗
See the full lineage →
Connection details
View Pinterest Inc.’s full portfolio (6) See alternatives to Pinterest Inc. See integrations with Pinterest Inc. (116) See people at Pinterest Inc. (6) See acquisitions by Pinterest Inc. (2)

Explore further

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