Influenster

Leading consumer product sampling and review platform within Bazaarvoice ecosystem

Influenster is a product discovery and review platform that connects brands with consumers through product sampling campaigns and user-generated content. Founded in 2010, the platform enables members to discover new products, write reviews, and participate in VoxBox programs where they receive complimentary products in exchange for honest feedback. The platform serves as a bridge between consumer brands and engaged shoppers, generating authentic reviews and social media content that influences purchasing decisions. In 2017, Influenster was acquired by Bazaarvoice, a leading provider of product reviews and user-generated content solutions. Following the acquisition, Influenster continues to operate as a distinct brand within Bazaarvoice's portfolio, maintaining its community-driven approach to product sampling and reviews. The platform has built a substantial community of millions of members who contribute product reviews, ask questions, and share their experiences across beauty, personal care, household, and other consumer product categories. As part of Bazaarvoice, Influenster enhances the parent company's sampling and influencer marketing capabilities while continuing to provide brands with access to authentic consumer insights and user-generated content. The platform remains a significant player in the influencer marketing and product sampling space, particularly for consumer packaged goods brands seeking to generate awareness and credible reviews at scale.